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Rewards & Recognition (December 2011)

News Briefs

Maritz Leverages Giftango Technology

Giftango Corporation recently announced its selection as the eGift Card platform for Maritz Motivation Solutions. Maritz is leveraging Giftango technology to introduce digital gift card solutions into the employee reward, incentive and loyalty programs it manages. Giftango provides digital eGift fulfillment for 125 leading brands on behalf of channel partners such as Maritz. The digital cards are delivered as a secure URL in an email and printed or displayed from a mobile device. Either form of the eGift Card may be redeemed at a merchant's brick and mortar location or online. For more info, go to www.giftango.com/

Rymax

Mercer Survey Shows Declining Employee Loyalty

Employee loyalty is dropping around the world, according to new Mercer's What's Working survey. The research, conducted among nearly 30,000 employees in 17 geographic markets between the fourth quarter of 2010 and the second quarter of 2011, shows that the percentage of workers seriously considering leaving their organization has risen since the last time the survey was conducted in each market (prior to the economic downturn). In many markets, the increase is 10 percentage points or more. In the U.S., the increase was 9 points, from 23% in 2005 to 32% in 2010. According to Pete Foley, PhD, a Principal at Mercer and North American Employee Research Leader, "The overall employment deal is in a state of flux around the world, with employees rethinking what they want out of the employment relationship. Our research shows that, despite the ongoing economic uncertainty, more employees would consider leaving today for a better opportunity." For a complete summary, go to http://inside-employees-mind.mercer.com/press-releases/1430455

EEA Curriculum Will Make You Rethink Rewards

Recently, the Enterprise Engagement Alliance (EEA) performed a review of the past quarter-century of research into Rewards & Recognition. Among the main objectives of this review was to determine links between the use of Incentives and Engagement. Looking at evidence from more than forty studies, researchers found that incentive and reward programs can drive engagement if they are carefully and deliberately designed to do so. These findings are so important that we're holding a number of sessions to announce them. Click on any date to register for a session that's guaranteed to change your thinking about rewards.

Based on the latest compilation and analysis of research on noncash rewards, it's clear that many businesses may be missing the boat in terms of getting the best results. Enterprise Engagement Alliance rewards and recognition curriculum research asserts that, when properly used, noncash rewards are actually a form of intrinsic, not extrinsic, reward – a factor that could have a significant impact on how rewards are used.

Analyzing research from multiple sources – including the latest research published by the Incentive Research Foundation – the curriculum asserts that noncash reward programs generate the best results when they are carefully crafted and targeted to recipients with maximum attention to presentation. It found that rewards create the most enduring benefits when they make an emotional connection, and that such intrinsic factors are mostly addressed by the choice of the reward and the way it's presented. Find out more by registering for one of these important upcoming webinars at www.enterpriseengagement.org/news/#rrid_8290501

Maui Jim

The Top 12 Incentive & Recognition Trends for 2012

Join experts from the Incentive Research Foundation on Tuesday, February 28, 2012 from 12 noon to 1 pm CST for a discussion of the Top 12 trends that are impacting the world of incentives, recognition and motivation in 2012. The IRF will lay out research from a variety of powerful resources supporting trends, such as the "new normal," budgetary volatility, mobile applications, game mechanics, CSR and more. Join your colleagues to learn how these trends will be affecting your business in 2012. Sponsored by Young America. Reserve your Webinar seat now at:
www1.gotomeeting.com/register/920594073

Events: EEA and RPI Join Forces to Create Engagement Synergy

The Enterprise Engagement Alliance's 5th annual Rewards & Recognition Networking Expo will be co-locating with the Recognition Professionals International Annual Conference, scheduled for April 29-May 2, 2012 in St. Louis. This will allow attendees at the RPI Conference to meet with leading suppliers of rewards and recognition products and services, and attendees at the Rewards & Recognition Expo to take advantage of RPI education and certification programs. The EEA Rewards & Recognition Expo – which will be held April 30-May 1 – is designed specifically to give suppliers and users of rewards and recognition services an opportunity to meet in an intimate, interactive environment that encourages dialog about ways to more effectively utilize and manage rewards and recognition products and services. "The Recognition Professionals International conference is an ideal location for the Rewards & Recognition Networking Expo because it already attracts leading practitioners of rewards and recognition programs and products," says Bruce Bolger, Managing Director of the Enterprise Engagement Alliance. "This co-location will broaden the overall benefits for all concerned." For more information, go to www.eeaexpo.org

Industry Insider

Constance Hoffman has recently joined the Sears and Kmart Gift Cards team as Manager, B2B Gift Card Business Development.  Her sales and marketing responsibilities include managing direct B2B relationships. She can be reached via phone at 847-286-9371 or email at Constance.Hoffman@searshc.com...Rymax Marketing Services welcomes back Jeffrey Brenner after a two year sabbatical from the company. Brenner returns as the Senior Director of Corporate Solution Sales, concentrating on developing a new customer base through expanded industry channels. His initial focus will include increasing Rymax's presence within the hospitality and leisure market, and the consumer packaged goods industry…Rymax also announced the promotion of Paul Gordon to the position of Vice President of Sales. Gordon's focus will be on expanding the Company's primary growth segments, leading multiple sales channels and capitalizing on the synergies of these channels.  

In the Next Issue of Engagement Strategies Magazine

The November/December issue of Engagement Strategies Magazine is in the mail! Here's a look at what you'll find inside:

The Delicate Balancing Act Between Amazement and Engagement

Shep Hyken, author of the New York Times best-selling titles The Cult of the Customer and The Amazement Revolution, may have a customer service focus to his work and to his message, but the tools he recommends that companies put to use to encourage and involve employees in seeking to improve the customer experience and amaze the customer are pure enterprise engagement. To make sure you get your copy of Engagement Strategies Magazine, go to www.enterpriseengagement.org/account/login/ and update your subscription today!

Using Technology to Educate and Engage

With healthcare costs rising steadily on both the employer and employee side, many people think the system is spiraling out of control and can't be fixed. But this is far from the truth. UnitedHealth Group (UHG) is making a concerted effort to be part of the solution rather than part of the problem.

Insights from ESM Rewards & Recognition e-News

Engagement Event Returns $2 for Every Dollar Spent

The Enterprise Engagement Alliance (EEA) recently announced that research measuring the return on investment (ROI) of an annual meeting of healthcare insurance brokers that stressed training, relationship-building and networking opportunities found the sponsoring company enjoyed a return of almost $2 for every $1 invested in the program. Initial results reported in March revealed that the program had a profound impact on the way brokers thought and felt about the company, its products and its people. Part 1 of the report, The 'ROI in Channel Partner' Conferences – A Case Study, noted that the annual gathering translated into higher sales, performance and engagement among those who attended. Part 2 of the report examines the actual change in sales of Allsante, Inc.* products among program participants, summarizing the ROI the company achieved from the event. EEA analysis of the methodologies and findings reveals that Allsante earned significant ROI from its annual event. "After all variables were accounted for, a highly credible and conservative estimate of 190% ROI was arrived at," says Allan Schweyer, Chairman of the EEA. "In other words, the company enjoyed a return of almost $2 for every $1 it invested in the first six months following the event, and our researchers say it's likely that the returns, if calculated after another six months have passed, will be even greater." Parts 1 and 2 of the study, The 'ROI in Channel Partner' Conferences – A Case Study, can be downloaded at www.enterpriseengagement.org

* The company in this report is referred to as "Allsante, Inc." at the firm's request, due to competitive reasons.

News From Selling Communications Inc.

White Paper Links Social Media and Performance

A new White Paper, How Social Media is Changing Corporate Performance, discusses how lessons learned from Social Media are helping corporate employee-engagement experts capitalize on the momentum in self-motivated, peer-driven participation. Corporate recognition, rewards and incentive programs for employees are actually the unsung pioneers of the kind of 'social points' activity like we see in Social Media games like Farmville and others. By leveraging the power of online systems, corporations can provide a familiar social environment similar to those in which people have already chosen to engage during their own time. You can bring the power of Social Behaviors to your employees by offering intrinsic/extrinsic motivation rewards and recognition programs. Peer-to-Peer awards let people recognize each other. Team-based activities allow for relationship-building and trust. Wellness programs show that you care about employees' health challenges and that you want to help through education and online tools. Open 'suggestion programs' accelerate innovation by creating a meritocracy. To view the full report, go to www.dittmanincentives.com

About Selling Communications Inc.

Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.

Take advantage of these SCI services to improve your business development:

For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to jkilmetis@sellingcommunications.com.

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