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Rewards & Recognition (January 2012)

News Briefs

Free Webinars Offer New Slant on Rewards & Recognition

Based on the latest compilation and analysis of research on noncash rewards, it's clear that many businesses are missing the boat in terms of getting the best results. Enterprise Engagement Alliance rewards and recognition curriculum research asserts that, when properly used, noncash rewards are actually a form of intrinsic, not extrinsic, reward – a factor that could have a significant impact on how rewards are used. These results are so critical and counterintuitive that we have created a series of webinars to outline the specific findings and lay out a path to success. Click on any date to register for a session that's guaranteed to change your thinking about rewards.

To download a copy of the full EEA Research Report, go to [INSERT LINK]
Or, find out more about these important webinars at www.enterpriseengagement.org/news/#rrid_8290501

Rymax

Don't Miss This Year's Rewards & Recognition Expo!

The 5th annual Rewards & Recognition Networking Expo will be co-locating with the Recognition Professionals International Annual Conference, scheduled for April 29-May 2, 2012 in St. Louis. This will allow attendees at the RPI Conference to meet with leading suppliers of rewards and recognition products and services, and attendees at the Rewards & Recognition Expo to take advantage of RPI education and certification programs. The Rewards & Recognition Expo – which will be held April 30-May 1 – is designed specifically to give suppliers and users of rewards and recognition services an opportunity to meet in an intimate, interactive environment that encourages dialog about ways to more effectively utilize and manage rewards and recognition products and services. "The RPI's annual conference is an ideal location for the Rewards & Recognition Expo because it already attracts leading practitioners of rewards and recognition programs and products," says Bruce Bolger, Managing Director of the Enterprise Engagement Alliance. "This co-location will broaden the overall benefits for all concerned." For more information, go to www.eeaexpo.org. Exhibitors should contact jkilmetis@sellingcommunications.com; attendee registration opens in late January.

What Are the Top 12 Incentive & Recognition Trends for 2012?

Join experts from the Incentive Research Foundation on Tuesday, February 28, 2012 from 12 noon to 1 pm CST for a discussion of the Top 12 trends that are impacting the world of incentives, recognition and motivation in 2012. The IRF will lay out research from a variety of powerful resources supporting trends, such as the "new normal," budgetary volatility, mobile applications, game mechanics, CSR and more. Join your colleagues to learn how these trends will be affecting your business in 2012. Sponsored by Young America. Reserve your Webinar seat now at:
www1.gotomeeting.com/register/920594073

EEA Debuts Curriculum on Measuring Engagement and Performance

There's a reason for the old adage: "You can't manage what you don't measure." Anyone who has ever tried to run a business knows that's true. But it is also true that you can't manage what you measure only once each year. When it comes to employee and customer engagement, most of us collect information through annual surveys, analyze the results, share them in a high-level report and perhaps devote part of an executive meeting to discuss the implications. Like performance reviews, this is usually done once a year – if at all.
In order to make informed decisions based in fact, managers need to: 

Effective measurement requires that certain fundamentals or principals be observed. Meaningful measurement will normally require an estimate of business impact at minimum and, in some cases, a Return on Investment (ROI) calculation. Following the advice below will ensure that you develop credible and defensible estimates of the business impact and ROI (where necessary) of your engagement initiatives. Click here to read the full EEA White Paper.

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In the Next Issue of Engagement Strategies Magazine

The November/December issue of Engagement Strategies Magazine is in the mail! Here's a look at what you'll find inside:

The Delicate Balancing Act Between Amazement and Engagement

Shep Hyken, author of the New York Times best-selling titles The Cult of the Customer and The Amazement Revolution, may have a customer service focus to his work and to his message, but the tools he recommends that companies put to use to encourage and involve employees in seeking to improve the customer experience and amaze the customer are pure enterprise engagement. To make sure you get your copy of Engagement Strategies Magazine, go to www.enterpriseengagement.org/account/login/ and update your subscription today!

Using Technology to Educate and Engage

With healthcare costs rising steadily on both the employer and employee side, many people think the system is spiraling out of control and can't be fixed. But this is far from the truth. UnitedHealth Group (UHG) is making a concerted effort to be part of the solution rather than part of the problem.

Insights from ESM Rewards & Recognition e-News

Engagement Event Returns $2 for Every Dollar Spent

The Enterprise Engagement Alliance (EEA) recently announced that research measuring the return on investment (ROI) of an annual meeting of healthcare insurance brokers that stressed training, relationship-building and networking opportunities found the sponsoring company enjoyed a return of almost $2 for every $1 invested in the program. Initial results reported in March revealed that the program had a profound impact on the way brokers thought and felt about the company, its products and its people. Part 1 of the report, The 'ROI in Channel Partner' Conferences – A Case Study, noted that the annual gathering translated into higher sales, performance and engagement among those who attended. Part 2 of the report examines the actual change in sales of Allsante, Inc.* products among program participants, summarizing the ROI the company achieved from the event. EEA analysis of the methodologies and findings reveals that Allsante earned significant ROI from its annual event. "After all variables were accounted for, a highly credible and conservative estimate of 190% ROI was arrived at," says Allan Schweyer, Chairman of the EEA. "In other words, the company enjoyed a return of almost $2 for every $1 it invested in the first six months following the event, and our researchers say it's likely that the returns, if calculated after another six months have passed, will be even greater." Parts 1 and 2 of the study, The 'ROI in Channel Partner' Conferences – A Case Study, can be downloaded at www.enterpriseengagement.org

* The company in this report is referred to as "Allsante, Inc." at the firm's request, due to competitive reasons.

News From Selling Communications Inc.

White Paper Links Social Media and Performance

A new White Paper, How Social Media is Changing Corporate Performance, discusses how lessons learned from Social Media are helping corporate employee-engagement experts capitalize on the momentum in self-motivated, peer-driven participation. Corporate recognition, rewards and incentive programs for employees are actually the unsung pioneers of the kind of 'social points' activity like we see in Social Media games like Farmville and others. By leveraging the power of online systems, corporations can provide a familiar social environment similar to those in which people have already chosen to engage during their own time. You can bring the power of Social Behaviors to your employees by offering intrinsic/extrinsic motivation rewards and recognition programs. Peer-to-Peer awards let people recognize each other. Team-based activities allow for relationship-building and trust. Wellness programs show that you care about employees' health challenges and that you want to help through education and online tools. Open 'suggestion programs' accelerate innovation by creating a meritocracy. To view the full report, go to www.dittmanincentives.com

About Selling Communications Inc.

Selling Communications, Inc. is a fully integrated, target marketing, media and technology agency that improves results for clients by focusing on the people who matter most. We can help your business grow and save you money by targeting key prospects, getting their permission and strategically integrating your marketing and sales communications with the specific audiences most likely to affect your business performance.

Take advantage of these SCI services to improve your business development:

For more information on Selling Communications, its products and services, contact Jim Kilmetis at 914-591-7600, ext. 229 or send an e-mail to jkilmetis@sellingcommunications.com.

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