Each year, the program is fine-tuned. For example, one year the promotion focused on comic-book renderings of the Superheroes for premiums and point-of-purchase materials, rather than newer, animated versions.
In addition, AT&T placed voice messages from Superheroes on 10-minute calling cards included in family "Summer Adventures" packets, along with Fuji disposable cameras, coupons for free film processing, comic books, and other goodies.
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