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Superheroes Bolster Best Western's Business

Each year, the program is fine-tuned. For example, one year the promotion focused on comic-book renderings of the Superheroes for premiums and point-of-purchase materials, rather than newer, animated versions. In addition, AT&T placed voice messages from Superheroes on 10-minute calling cards included in family "Summer Adventures" packets, along with Fuji disposable cameras, coupons for free film processing, comic books, and other goodies.

CA Short

EGR International Inc.

Marriott Bloomington-Normal

McBassi

Canon