Profiles of people, companies, associations, and other resources in the rewards and recognition field.
Maritz Mission: Bake Behavioral Theory, Experiments into Program Design
When Maritz created the position of Chief Behavioral Officer and hired Charlotte Blank, an executive with about five years of marketing experience in the automotive industry, the company said Blank will “forge the connection between academic theory and applied business practice, elevating the use of field research to... [read more]
Bulova: Time for a Return to Authenticity
Few companies have served the incentive and recognition marketplace longer than Bulova. Despite the challenges to the corporate sales channel created by the Internet, the Grea... [read more]
Rideau Focuses on Bringing ROI to Recognition and Engagement
Peter Hart, CEO of Rideau Recognition Solutions Inc., the Montreal-based international recognition company, strongly believes in the engagement movement and its potential to t... [read more]