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Knowledge - Books

State of The Art Marketing Research

"State of The Art Marketing Research" is an all-in-one guide for planning, conducting, and applying technology-driven market research. It has step-by-step instructions to plan and develop research studies that help define marketing problems, prepare research plans and proposals, select secondary and primary research methods, and much more. ... [ read more ]

Concurrent Marketing

Addresses the integration of product, sales, and service, with a new focus on downstream marketing practices. Good treatment of product management. Concurrent Marketing questions much current management thinking in identifying ways that competitive firms need to be organized to build these capabilities.... [ read more ]

Here's How: Get the Most out of Sales Meetings (Here's How)

How To Get the Most Out of Sales Meetings discusses the best strategies for planning meetings to coach salespeople. This book includes a guide to help your meetings motivate your salespeople to build product and customer knowledge, sharpen listening and communication skills, and much more. ... [ read more ]

Creating Demand

An analysis of what it takes to exploit the market potential of a product. The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.... [ read more ]

Consumer Behavior

Consumer Behavior is a textbook that contains 32 short cases that will discues the many aspects of consumer behavior. This book is good for any business professional looking to learn more about consumers.... [ read more ]

The New Positioning

Vague positioning strategies don't stand a chance in the product-cluttered 1990s. This book offers sharp insights from authors with decades of experience in this area.... [ read more ]

The Human Equation: Building Profits by Putting People First

This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits. ... [ read more ]

The Handbook of Brand Management

A managerial perspective on how to build and maintain a viable brand identity and a competitive branding strategy. The handbook draws heavily on the use of case studies, including such brands as Marlboro, Perrier, and Pizza Hut. For comprehensive business collections.... [ read more ]

The Successful Marketing Plan

Takes a lot of the confusion out of building a marketing plan. It presents ten market-proven, manageable components, including finding the data you need, conducting a comprehensive situation analysis, and setting realistic sales objectives.... [ read more ]

Customer Connections: New Strategies for Growth

Customer Connections discusses information and knowledge management technologies to connect with customers in a new way. This new model fosters collaboration and playing the right role in supply and demand chain. This book is good for any salesperson.... [ read more ]