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Computer Game Updates Image, Builds Awareness
The game positioned Chex as fun for kids and gave it contemporary appeal by taking advantage of the growing number of home computers. The game was designed to be exciting so consumers would continue to play, generating additional brand impressions.
America Online (AOL) acted as Ralston Foods, Inc.'s promotional partner, which enabled the company to cut production costs. The Chex Quest CD-ROMs carried AOL software and a subscription offer for 50 free hours.
Chex Quest featured five playing levels, 3-D graphics, full animation, and sound effects. It was rated appropriate for all audiences and featured a skill level targeted for children nine and older.