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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success Paperback – June 8, 1994

4.3 4.3 out of 5 stars 12 ratings
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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

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Previous page
  1. Print length
    304 pages
  2. Language
    English
  3. Publication date
    June 8, 1994
  4. Dimensions
    6 x 0.75 x 9 inches
  5. ISBN-10
    0395687187
  6. ISBN-13
    978-0395687185
  7. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

From the Back Cover

At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Advertising is all around us, and lots of folks think they know a good ad campaign when they see one, but as Jay has proven over and over again - what you don't know will hurt you! Step-by-step chapters cover developing an advertising strategy, designing effective ads and copy, maximizing advertising effectiveness, focusing your audience, staying within budgets, polishing your look and pitch, and buying and adapting your tactics to appropriate media. Teeming with anecdotes about past and current advertising successes and failures, Guerrilla Advertising will entertain readers as they learn the nuts and bolts of cost-effective advertising for their small business.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Product details

  • Publisher ‏ : ‎ Houghton Mifflin Co.; First Edition (June 8, 1994)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 0395687187
  • ISBN-13 ‏ : ‎ 978-0395687185
  • Item Weight ‏ : ‎ 12.6 ounces
  • Dimensions ‏ : ‎ 6 x 0.75 x 9 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 12 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Jay Conrad Levinson

Jay Conrad Levinson

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Shane Gibson is an international speaker and author on sales performance, B2B Selling, and sales leadership who has addressed over 200,000 people on stages in North America, Southern Africa, India, Dubai, Malaysia and South America. Shane Gibson is #5 on the Forbes.com list of the Top 30 Social Sales People in the World.

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson. His latest book co-authored with Dr. Denis Cauvier is called "Real Results in a Virtual Economy - How to Future-Proof Your Business."

He is a certified Master Trainer and contributing author in the Complete Sales Action System™ and Managing Complex Business Relationships. Shane is Canada’s only Guerrilla Marketing Master Trainer. He is also co-founder and facilitator of the Langara College Online Professional Sales Certificate Program; a 72-hour 4-month program based upon Shane’s sales processes and programs.

Blogging since 2002 and podcasting since 2004, Shane is a veteran in the social selling arena and cited as an expert in the use of social media platforms and channels. Published in numerous publications including CMA Magazine, the Financial Post, the Globe and Mail, Entrepreneur.com and Business In Vancouver Magazine.

Shane’s speaking and training clients include: Great West Life, BDC, Sun Life, BMO Financial, CPA, HUB International, Canaccord Financial, Ford Motor Company, Manitoba Motor Dealers Association, American Marketing Association (BC and MB), CMA Canada, ACL, HeroX, Reliance Industries (India), Corning Cable Systems, IUOE, The Vancouver Board of Trade, Seminarium Colombia, Seminarium Chile, the Sauder School of Business, the University of British Columbia, and hundreds of entrepreneurs, individual sales people and marketers over the past 20 years. When he’s not selling or speaking, you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
12 global ratings

Top reviews from the United States

Zveki
5.0 out of 5 stars Five Stars
Reviewed in the United States on August 2, 2015
Verified Purchase
The book is excellent, innovative and inspiring.
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Dan Anderson
4.0 out of 5 stars Great Advertising
Reviewed in the United States on December 19, 2012
Verified Purchase
I appreciate the way this book approaches marketing techniques when appealing to the masses. I have used a few of their ideas and strategies, and recommend this book to anyone who wants more opinions to pull from.
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steshe865
5.0 out of 5 stars good book 2
Reviewed in the United States on October 9, 2010
Verified Purchase
This book is worth the money. The tips and ideas presented are easy to follow and useful, in my opinion.
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james e mooney
5.0 out of 5 stars BUY IT
Reviewed in the United States on December 19, 2014
Verified Purchase
WONDERFUL MARKETING BOOK
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BeeEmm
4.0 out of 5 stars Four Stars
Reviewed in the United States on September 5, 2014
Helpful for Ad classes
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Peter Finfrock
2.0 out of 5 stars Not worth the money - phoning it in.
Reviewed in the United States on September 9, 2008
The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.
2 people found this helpful
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