Page 31 - ESM18.1
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15 Minutes with ... THE 1
#
SOURCE OF
Fraser Marlow, INFORMATION
Head of Research, on Short Escapes and Getaway Meetings
BlessingWhite,
a Division of GP Strategies
n its print editions and via its growing
online portal, Short Escapes highlights
Q: Take us back to the beginning…how did BlessingWhite get Q: Your Perceptions on Career 2014 study contains some
started? interesting insights on workplace dynamics. Can you share I enriching getaway destinations and
A: Buck Blessing and Tod White worked together at Kepner Tregoe a few with us? venues overlooked by most media.
in Princeton NJ in the 1970s. They were passionate about improving A: Career is an important component of engagement, we all know
the dialogue and relatonship between individual employees and the that. In our 2013 engagement study we reconfrmed that it’s the top Our readership of getaway travelers
companies that hired them. They held a strong belief that employees item pushing people to leave. Career is becoming more ambiguous
could get more satsfacton from their work, and employers could as company structures and old notons of career become blurred. and corporate and association meeting
get more contributon from the people working for them, if only Individuals are increasingly expectng to manage their careers without
there was beter dialogue and some process around having that (or sometmes despite) their current employers’ eforts. So employers planners looking for new destinations
conversaton. This was not KT’s line of work, so Buck and Tod set of need to make sure they remain part of that dialogue and provide the
on their own. right resources and support so that their employees take charge of VOL. 15, ISSUE 1 in every region in America provides
Q: Can you briefly describe your first encounter with the term their careers, but in a way that benefts the organizaton. That’s the unique crossover exposure for small
short
focus of our Career study.
‘Engagement’?
A: Buck and Tod put forth a concept we refer to as ‘The X model’ Q: How has your book, The Engagement Equation, been received escapes towns and locales often lost in the
which was all about framing this conversaton: How could individuals – what kind of feedback have you been getting?
take charge of their work and their career while providing managers A: The Engagement Equaton captures 40 years of hands-on pages of traditional travel and leisure
with beter approaches to coaching, goal setng and aligning the experience working with executves, managers and individuals. But Incorporating ... magazines or in the aisles of travel
work to what the organizaton needed. It was probably around the it also provides the most up-to-date thinking around engagement
late 1990s that our clients started referring to this entre approach in practce. The most positve feedback has come from more senior Getaway Meetings and Engaging Venues trade shows.
as ‘Employee Engagement.’ So we had been working on employee leaders who were looking for something more strategic – looking at
engagement for 20 years at that point – we just didn’t call it engagement more holistcally across the enterprise. Organizatons
that. Today we fnd the X model being taught at various colleges, are struggling to get past the survey process and truly embed
embedded in the management philosophy of leading corporatons. engagement in their culture, and many are fnding this to be quite
It also forms the basis of our engagement survey process. You can challenging. This is where the book really helps inform your strategy. The Ultimate
fnd a version on YouTube, or for a detailed explanaton check out our As a result, we have many organizatons that have added this to the Green Getaway:
research reports. reading list for their senior teams.
Q: What are some of the primary areas that BlessingWhite Q: Where do you think Engagement is headed? Nebraska’s ‘Golden Triangle’
focuses on?
A: Our perspectve is that workplace engagement is part of a broad
A: BlessingWhite’s work is in two main areas: leadership and social trend, and it’s an evolving story. It’s important for senior
employee engagement. Why? Because for us those are two sides leaders to appreciate where this is taking us. People are looking for The Rivertowns of
of the same coin. In today’s world of work, the purpose of efectve purpose in their lives and purpose in their work. Younger, nimble Westchester County, NY
leadership is to help every employee get engaged, focused on what organizatons are helping rewrite the rules around career, work/life For more information, call Nick Gazivoda at
More than the Masters
maters most to the organizaton, while chasing their own defniton balance, transparency in leadership and how to organize people to Unique Augusta, GA: 914.591.7600
of success at work. get the greatest results. The next decade will be quite fascinatng, as 4 Venues
this thinking goes more mainstream. 33 West Main Street, Suite 303
Q: What are some of the building blocks of Leadership? Your Next Event Elmsford, NY 10523
A: If you want to lead in a way that inspires those around you and Fraser Marlow is Head of Research at BlessingWhite, a Division of info@shortescapes.net
builds engagement, you need to know your strengths and have a GP Strategy. He has been with the company since 2007. Marlow was • Kissimmee, FL
really good handle on how others perceive you. At the same tme, formerly with General Electric, where he was Head of eCommerce at • Nebraska City, NE A joint publication of ShortEscapes.net,
leadership isn’t about you – it’s about your relatonship with others the Healthcare Division. Born in the UK, he grew up in France and • McAllen, TX SMERF Meetings Journal and Engagement
and how efectve those relatonships are at inspiring others to later worked in Sweden, Germany, Canada and the UK before setling • Ann Arbor, MI Strategies Magazine
exceptonal performance. in Princeton NJ in 2004. ESM
30 engagement strategies Vol.18 Issue 1
30 engagement strategies Vol.18 Issue 1
#
SOURCE OF
Fraser Marlow, INFORMATION
Head of Research, on Short Escapes and Getaway Meetings
BlessingWhite,
a Division of GP Strategies
n its print editions and via its growing
online portal, Short Escapes highlights
Q: Take us back to the beginning…how did BlessingWhite get Q: Your Perceptions on Career 2014 study contains some
started? interesting insights on workplace dynamics. Can you share I enriching getaway destinations and
A: Buck Blessing and Tod White worked together at Kepner Tregoe a few with us? venues overlooked by most media.
in Princeton NJ in the 1970s. They were passionate about improving A: Career is an important component of engagement, we all know
the dialogue and relatonship between individual employees and the that. In our 2013 engagement study we reconfrmed that it’s the top Our readership of getaway travelers
companies that hired them. They held a strong belief that employees item pushing people to leave. Career is becoming more ambiguous
could get more satsfacton from their work, and employers could as company structures and old notons of career become blurred. and corporate and association meeting
get more contributon from the people working for them, if only Individuals are increasingly expectng to manage their careers without
there was beter dialogue and some process around having that (or sometmes despite) their current employers’ eforts. So employers planners looking for new destinations
conversaton. This was not KT’s line of work, so Buck and Tod set of need to make sure they remain part of that dialogue and provide the
on their own. right resources and support so that their employees take charge of VOL. 15, ISSUE 1 in every region in America provides
Q: Can you briefly describe your first encounter with the term their careers, but in a way that benefts the organizaton. That’s the unique crossover exposure for small
short
focus of our Career study.
‘Engagement’?
A: Buck and Tod put forth a concept we refer to as ‘The X model’ Q: How has your book, The Engagement Equation, been received escapes towns and locales often lost in the
which was all about framing this conversaton: How could individuals – what kind of feedback have you been getting?
take charge of their work and their career while providing managers A: The Engagement Equaton captures 40 years of hands-on pages of traditional travel and leisure
with beter approaches to coaching, goal setng and aligning the experience working with executves, managers and individuals. But Incorporating ... magazines or in the aisles of travel
work to what the organizaton needed. It was probably around the it also provides the most up-to-date thinking around engagement
late 1990s that our clients started referring to this entre approach in practce. The most positve feedback has come from more senior Getaway Meetings and Engaging Venues trade shows.
as ‘Employee Engagement.’ So we had been working on employee leaders who were looking for something more strategic – looking at
engagement for 20 years at that point – we just didn’t call it engagement more holistcally across the enterprise. Organizatons
that. Today we fnd the X model being taught at various colleges, are struggling to get past the survey process and truly embed
embedded in the management philosophy of leading corporatons. engagement in their culture, and many are fnding this to be quite
It also forms the basis of our engagement survey process. You can challenging. This is where the book really helps inform your strategy. The Ultimate
fnd a version on YouTube, or for a detailed explanaton check out our As a result, we have many organizatons that have added this to the Green Getaway:
research reports. reading list for their senior teams.
Q: What are some of the primary areas that BlessingWhite Q: Where do you think Engagement is headed? Nebraska’s ‘Golden Triangle’
focuses on?
A: Our perspectve is that workplace engagement is part of a broad
A: BlessingWhite’s work is in two main areas: leadership and social trend, and it’s an evolving story. It’s important for senior
employee engagement. Why? Because for us those are two sides leaders to appreciate where this is taking us. People are looking for The Rivertowns of
of the same coin. In today’s world of work, the purpose of efectve purpose in their lives and purpose in their work. Younger, nimble Westchester County, NY
leadership is to help every employee get engaged, focused on what organizatons are helping rewrite the rules around career, work/life For more information, call Nick Gazivoda at
More than the Masters
maters most to the organizaton, while chasing their own defniton balance, transparency in leadership and how to organize people to Unique Augusta, GA: 914.591.7600
of success at work. get the greatest results. The next decade will be quite fascinatng, as 4 Venues
this thinking goes more mainstream. 33 West Main Street, Suite 303
Q: What are some of the building blocks of Leadership? Your Next Event Elmsford, NY 10523
A: If you want to lead in a way that inspires those around you and Fraser Marlow is Head of Research at BlessingWhite, a Division of info@shortescapes.net
builds engagement, you need to know your strengths and have a GP Strategy. He has been with the company since 2007. Marlow was • Kissimmee, FL
really good handle on how others perceive you. At the same tme, formerly with General Electric, where he was Head of eCommerce at • Nebraska City, NE A joint publication of ShortEscapes.net,
leadership isn’t about you – it’s about your relatonship with others the Healthcare Division. Born in the UK, he grew up in France and • McAllen, TX SMERF Meetings Journal and Engagement
and how efectve those relatonships are at inspiring others to later worked in Sweden, Germany, Canada and the UK before setling • Ann Arbor, MI Strategies Magazine
exceptonal performance. in Princeton NJ in 2004. ESM
30 engagement strategies Vol.18 Issue 1
30 engagement strategies Vol.18 Issue 1
