Page 7 - Enterprise Engagement and ISO Standards eBook

Enterprise Engagement and ISO Standards

advocated by CalPERS, which is a member of this coalition. (See
http://enterpriseengagement.org/newswire/content/8472962/26-trillion-investor-coalition-
sees-link-between-human-capital-management-and-shareholder-return/)
Larry Fink of BlackRock Group, the world’s largest private investment firm, recently called
upon public companies to make larger and more strategic investments in human capital and
emphasized the need for far greater disclosure on actual practices and results. (See
https://www.blackrock.com/corporate/en-us/investor-relations/larry-fink-ceo-letter)
Their interest is justified. In a study published in HBR in 2016, (See
https://hbr.org/2016/03/28-years-of-stock-market-data-shows-a-link-between-employee-
satisfaction-and-long-term-value), Alex Edmans, Professor at the London Business School,
found that companies on the Great Places to Work ™ list consistently outperformed the
stock market indices over nearly three decades. Similarly, the Engaged Company Stock
Index, managed by analytics firm McBassi & Co., which uses 12 sources to identify
companies with high levels of customer, employee, and community engagement, has
outperformed the S&P 500 by 25.6% over the last four years, with consistent performance
from year to year. (See http://www.TheEEA.org.)
This e-book, published with the generous support of Canon Special Markets, provides a
complete update on the status of ISO standards on engagement and points the way to their
application starting today.

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