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ENGAGEMENT
Breaking Down Silos ESM ENGAGEMENT
STRATEGIES

continued from page 18 STRATEGIES
MAGAZINE

communicate with each other may sufer. Commentng on a survey control this whole process rather than be its victim. He or she will MAGAZINE
by the Boston Consultng Group of populatons in the United States, have to be a hybrid of existing HR and marketing VPs who know
UK, Japan, Canada, France, Germany and Italy in 2010, Dick Stroud how to save money but also how to spend it. He or she will have
and Kim Walker noted that “In 2010 there were 375 million over- to be able to research and recognize a trend as well as create new
60s...In the next 20 years, by the end of 2030, this number will trends that are beneficial to the organization and its brand values. ADVERTISER INDEX & CONTACT INFO
be 695 million.” Those in positons of power – primarily the Baby He or she will be able to be critical about how the organization’s
Boomers – who haven’t done so already will have to get comfortable values get translated into the many social media now available
with social media if they want to engage fully with their younger, and be able to manage the reputation of the organization, both ISSUE 18.1
more media-aware workforces. internally and externally, online and offline.
PAGE 2 FUJI FILM OF NORTH AMERICA
THE ENGAGEMENT VP Above all, the Engagement VP will need to gain and maintain
So if engagement is going to be one of the crucial metrics of trust from numerous internal and external groups in the same way WWW.FUJIFILMINCENTIVES.COM
successful organizations, someone will have to take responsibility that a successful brand builds consumer trust over many years
for its delivery. It will be the Engagement VP’s role to try and through brand performance. Beter and persistent engagement PAGE 5 BULOVA CORPORATE SALES
requires organizatonal building skills and marketng WWW.BULOVACORPORATESALES.COM
skills to an equal degree. Not an easy task, but the
brand future you envision for your organizaton can’t PAGE 8: PMC
be lef alone to simply evolve. The Engagement VP
TRUE NORTH:UE NORTH:
TR and his or her team will have to make it happen. PAGE 9: SONY WWW.PMCUSA.COM
So, over to you. Are you happy with the way
your brand engages your employees to improve
their performance? If not, you may need to do
some research. If you’re proud of your employee PAGE 10: TUMI WWW.SONY.COM/MOTIVATION
engagement scores, how well do these scores
The Alaska compare with the scores of your sales people and WWW.TUMISPECIALMARKETS.COM
channel partners? Have you thought about your
CSR program and whether your advocates and PAGE 11 IMEX AMERICA
Leadership volunteers are in the engagement loop? Whether WWW.IMEXAMERICA.COM
they fully understand your values and how they can
be used to engage beter with consumers? There’s
Forum on stll plenty to be done when it comes to planning and PAGE 13 NIKON WWW.REWARDS.NIKONUSA.COM
implementng engagement.

Engagement PAGE 15 SHELL/ROYAL PERFORMANCE GROUP
WWW.SHELL.US/GIFTCARD

PAGE 19 FIRELIGHT GROUP
WWW.FIRELIGHTGROUP.COM
Join us for Featuring Curt Coffman
four days of Author of PAGE 20 TRUE NORTH LEADERSHIP FORUM
high-level WWW.ALASKACONF.COM
management “First, Break All the Rules”
education, “Follow This Path”
idea-generation, PAGE 25 WATERFALL RESORT
networking and “Culture Eats Strategy for Lunch”
sport fshing at WWW.WATERFALLRESORT.COM/ESM
Waterfall Resort
in Ketchikan, COMING IN 2015 PAGE 27 VIRTUAL REWARDS 365
Alaska JUNE 21-25, 2014 WWW.VIRTUALREWARDS365.COM
John G. Fisher is CEO of FMI Group, a brand
engagement consultancy. He has over 30 years PAGE 28 POSSIBLE NOW
experience in marketng, communicaton, incentves
This exclusive event is limited to the first 24 people who register at www.alaskaconf.com
and performance improvement programs, specializing WWW.POSSIBLENOW.COM
Sponsored by: in the fnancial services sector. He has writen fve
Enterprise Engagement Alliance • The Coffman Organization • Marcus Evans • Waterfall Resort • Engagement Strategies Magazine business books and is a regular columnist in the PAGE 29 THE ENGAGEMENT AGENCY
marketng and HR press. For more info, go to: WWW.ENGAGEMENTAGENCY.NET/CARROTS
www.fmigroup.co.uk/ ESM
PAGE 31 SHORT ESCAPES
WWW.SHORTESCAPESMAGAZINE.NET
PAGE 32 CANON
20 engagement strategies Vol.18 Issue 1 WWW.USA.CANON.COM/CORPORATEGIFTS