Page 25 - ESM18.1
P. 25
GIFT OF THE YEAR!
success
show recap he 2014 Engagement University and ALASKA
under glass: T Center in Nashville April 6-8. An
Rewards & Recogniton Expo was held
at the Opryland Resort and Conventon
elevator companion saw my badge and asked
what the Expo was about. I explained that we
were discussing how companies reward and
recognize their employees. “I didn’t realize
R&R Expo and
companies stll did that” was his surprised
response. “That’s nice to hear.”
And that comment, in many ways,
Engagement
encapsulated the theme of the three day
event organized by the Enterprise Engagement
Alliance. Most of the more than 200 atendees
University in
Nashville Grows
are believers in the value of enterprise-wide
engagement programs. But unless we’re
Bigger and Better
content to just preach to the choir, the
message needs to be amplifed and explained
in a way that makes good Business sense—ROI
and all that jazz.
The meetng brought together many
of the leading thinkers and practtoners in
the feld. Curt Cofman, co-author of the
seminal HBR artcle “Manage Your Human
Sigma” and “First Break All the Rules” gave
a keynote and hosted a panel session to
discuss his perspectves; Gina Valent of Hilton
Worldwide described the implementaton of
the successful “Hamptonality” program; and
others talked about their experiences with
organizatons such as McAfee, AstraZeneca
and Ernst & Young. Add in some data shared
By Steve Cummins and Richard Kern
by Melissa Van Dyke and Rodger Stotz of the
Incentve Research Foundaton, and you had
a good cross-secton of the folks that are
involved in the employee engagement space.
BRAND VS. CULTURE
Curt Cofman kicked of the proceedings
by extolling the importance of Employee
Engagement based on his experience as at the
Gallup organizaton, and in consultng with a
range of Fortune 500 companies. In his view
“Brand is how others see us; Culture is how we 72.9 lb King Salmon
see ourselves.. The two must be aligned, but
in the majority of companies all of the focus is
on the brand, not the culture – hence the ttle
of his latest book, Culture Eats Strategy for
Lunch. Cofman discussed the three elements of
culture in an organizaton: Catch an Incentive Worth Talking About
• MacrocCulture—The Leadership,
vision and mission
• MicroCulture—At the individual
level, “ignitng Give them a reward they’ll brag about long after they return;
purposeful energy”
• BridgeCulture—Connecting people an all-inclusive 2 or 3-night trip to SE Alaska.
to purpose (Typically at the
This year’s event sponsored by the Manager level) Contact Guest Services to learn more.
He also shared data that 42% of employees are
EEA proves once again that getting Actvely Engaged, 23% are Passengers and 35%
are Actvely Disengaged. And since Actvely
Engaged work at 82% of their capacity vs. 65%
educated and doing business can for Passengers and 27% for Actvely Disengaged, 800.544.5125
moving people into an Actve mode is critcal to
go hand-in-hand if you do it right the efciency of an organizaton.
continued on page 26
GuestServices@WaterfallResort.com
24 engagement strategies Vol.18 Issue 1 www.WaterfallResort.com/esm Legendary Sport Fishing
success
show recap he 2014 Engagement University and ALASKA
under glass: T Center in Nashville April 6-8. An
Rewards & Recogniton Expo was held
at the Opryland Resort and Conventon
elevator companion saw my badge and asked
what the Expo was about. I explained that we
were discussing how companies reward and
recognize their employees. “I didn’t realize
R&R Expo and
companies stll did that” was his surprised
response. “That’s nice to hear.”
And that comment, in many ways,
Engagement
encapsulated the theme of the three day
event organized by the Enterprise Engagement
Alliance. Most of the more than 200 atendees
University in
Nashville Grows
are believers in the value of enterprise-wide
engagement programs. But unless we’re
Bigger and Better
content to just preach to the choir, the
message needs to be amplifed and explained
in a way that makes good Business sense—ROI
and all that jazz.
The meetng brought together many
of the leading thinkers and practtoners in
the feld. Curt Cofman, co-author of the
seminal HBR artcle “Manage Your Human
Sigma” and “First Break All the Rules” gave
a keynote and hosted a panel session to
discuss his perspectves; Gina Valent of Hilton
Worldwide described the implementaton of
the successful “Hamptonality” program; and
others talked about their experiences with
organizatons such as McAfee, AstraZeneca
and Ernst & Young. Add in some data shared
By Steve Cummins and Richard Kern
by Melissa Van Dyke and Rodger Stotz of the
Incentve Research Foundaton, and you had
a good cross-secton of the folks that are
involved in the employee engagement space.
BRAND VS. CULTURE
Curt Cofman kicked of the proceedings
by extolling the importance of Employee
Engagement based on his experience as at the
Gallup organizaton, and in consultng with a
range of Fortune 500 companies. In his view
“Brand is how others see us; Culture is how we 72.9 lb King Salmon
see ourselves.. The two must be aligned, but
in the majority of companies all of the focus is
on the brand, not the culture – hence the ttle
of his latest book, Culture Eats Strategy for
Lunch. Cofman discussed the three elements of
culture in an organizaton: Catch an Incentive Worth Talking About
• MacrocCulture—The Leadership,
vision and mission
• MicroCulture—At the individual
level, “ignitng Give them a reward they’ll brag about long after they return;
purposeful energy”
• BridgeCulture—Connecting people an all-inclusive 2 or 3-night trip to SE Alaska.
to purpose (Typically at the
This year’s event sponsored by the Manager level) Contact Guest Services to learn more.
He also shared data that 42% of employees are
EEA proves once again that getting Actvely Engaged, 23% are Passengers and 35%
are Actvely Disengaged. And since Actvely
Engaged work at 82% of their capacity vs. 65%
educated and doing business can for Passengers and 27% for Actvely Disengaged, 800.544.5125
moving people into an Actve mode is critcal to
go hand-in-hand if you do it right the efciency of an organizaton.
continued on page 26
GuestServices@WaterfallResort.com
24 engagement strategies Vol.18 Issue 1 www.WaterfallResort.com/esm Legendary Sport Fishing
