Your portal to
enterprise engagement

Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists

Text Box: Hubert Joly, Best Buy  Honorary CEO Citation forQuality People Management The new book from the Enterprise Engagement Alliance is designed for proud capitalists who believe that a CEO-led strategic and systematic approach to human capital management can enhance performance and create a better experience for all. 

Enterprise Engagement for CEOs (123 pages; $15.99) provides an overview of this emerging field, the framework, economics, and implementation process, as well as a review of the various tactics and considerations involved. 
A CEO's Guide to Engagement Across the Enterprise coverEnterprise Engagement for CEOs features the profiles of these winning CEOs who provide a clear roadmap for CEOs or the boards or management of any type or size of organization seeking to succeed through a strategic and systematic approach to engaging all stakeholders. Enterprise Engagement goes beyond such leadership skills as empathy, respect and the ability to inspire and communicate to include the ability to strategically and systematically connect the dots between all the interested parties in an organization and the tactics used to engage them. The ISO 10018 Honorary CEO Citation for Quality People Management is meant to honor CEOs whose approach to people leadership is consistent with ISO 10018 Quality People Management standards and whose practices can be used as a clear roadmap by others. This does not represent an ISO 10018 certification for the company, but rather recognition for CEOs who have already grasped the importance of and have implemented a strategic and systematic approach to engagement. These case studies prove that the principles and framework of Enterprise Engagement and ISO 10018 standards are practical, logical, and require no new investment to implement.  
The current ISO 10018 CEO Quality People Management honorees are: 
Hubert Joly, CEO Emeritus, Best Buy
Bill McDermott, CEO, SAP
Colleen Wegman, CEO, Wegmans
Gary Vaynerchuk, CEO, VaynerMedia
Kenneth E. Frazier, Merck & Co.
• Jim McCann, CEO Emeritus, 1-800-FLOWERS.COM

Featured EEA Supporter:   EGR logo
CEO Fact Sheet on
Enterprise Engagement
Chances are, the organizations featured here will be better-than-average organizations to do business with, invest in, work for, or to have located in your community. Click here to see how you or your CEO scores as an ISO 10018 Honorary CEO Citation for Quality People Management. Your CEO would be featured here and on the ESM media platforms and potentially in the next edition of Enterprise Engagement for CEOs.
Without the leadership of the CEO, it is impossible for an organization to fully engage all its stakeholders in its brand, mission and goals—customers, employees, distribution partners, vendors, communities, shareholders, etc.—or to achieve measurable ROI from the vast sums spent on customer and employee engagement. Only within the last year or so have the business and social media begun to talk about the connection between customer, employee and community engagement. In 2008, the Enterprise Engagement Alliance at was the first to give a name to this strategic and systematic process to connect and align all stakeholders toward a common brand, mission, values, and goals: Enterprise Engagement
The new ISO 10018 Honorary CEO Citation for Quality People Management is awarded to CEOs who have demonstrated this strategic commitment to engagement that addresses the needs of all stakeholders and aligns the tactics used to engage them consistent with ISO Annex SL and ISO 10018 Quality People Management principles. Organizations do not need to be ISO certified to benefit from the same processes that helped significantly improve quality and safety management in the 1990s and beyond. All ISO standards are voluntary, and unfortunately many companies with an ISO certification follow the process half-heartedly only because a large customer requires it rather than out of the conviction of the CEO. 
The CEOs are selected by the Enterprise Engagement Alliance on behalf of the International Center for Enterprise Engagement at, which provides the first certification for ISO 10018 Quality People Management, because they have demonstrated a clear commitment to all stakeholders. Following the framework of Enterprise Engagement and ISO Quality Management principles, the EEA selects CEOs based on publicly available documents, consumer and employee ratings, Securities and Exchange Commission (SEC) or other disclosures. This is not an employee or customer popularity contest, but rather a measure of the CEO’s commitment to a strategic and systematic approach to Human Capital Management across the enterprise that can be clearly documented. 
The feature articles profiling these CEOs are meant to provide both a roadmap to current or aspiring CEOs from the point of view of other CEOs, and to help organizations understand what they have to do to achieve and benefit from an ISO 10018 certification. 
For Information, or to Recommend an Honoree*
Bruce Bolger
Enterprise Engagement Alliance 
914-591-7600, ext. 230 
*The CEO must be able to demonstrate, through consistent documentation, a commitment to a strategic and systematic approach to engaging all stakeholders in the organization’s brand, values, goals and objectives. 

Featured EEA Supporter:   
EGR International
A leading Engagement Agency with a proprietary, fully customizable engagement portal technology designed to support the demands of large enterprises. 
Jenni Smith
[return to top]

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
  • Profit from a new strategic and systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
  • Get up-to-speed on ISO human resources standards and guidelines to enhance HR performance.

Live Education: Enterprise Engagement in Action. Take advantage of scheduled monthly live webinar preparation courses for the Certified Engagement Practitioner designation consisting of three one-hour classes and of quarterly Advanced Engagement Practitioner courses consisting of three one-hour webinar classes. The AEP course is for individuals or teams seeking preparation ISO 10018 professional certification status. ICEE periodically runs regional one-day workshops on ISO 10018 Quality People Management principles and certification.

A CEO's Guide to Engagement Across the Enterprise coverIn Print: 
Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists
Written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

•  10-minute short course: click here for a 10-minute introduction to Enterprise
•  Engagement and ISO standards on
•  5-minute Audiopedia summary of the Enterprise Engagement field.

•  The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.

Enterprise Engagement Resources


EGR International Inc.

Perks Conventions


Marketing Innovators