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C.A. Short and Peerless Performance Ink Strategic Alliance

Published: Dec 6, 2018

C.A. Short Company and Peerless Performance have announced a strategic alliance set to begin in 2019. The release concerning the announcement notes that the partnership will allow each organization to strengthen and expand its current abilities ... [ read more ]

News Analysis: Is the Employee Engagement Movement Dead? Why Customer and Employee Engagement Remain Stuck in Neutral

Published: Nov 27, 2018

It's a long list: 20 years of books touting the "new" marketing, leadership and employee engagement, in addition to extensive research identifying the logical link between stakeholder engagement and organizational success, and billions spent on motivational speakers, leadership gurus and coaching, engagement surveys, technology, communication, training, rewards and recognition. Despite all this, consumers continue to ... [ read more ]

Commentary: Why the 'Ban Bossy' Campaign is Terrible for Girls

Published: Nov 19, 2018

Despite her success and stature, Sheryl Sandberg’s alleged role in the Facebook privacy scandal exposed in a recent New York Times report demonstrates why her advice for handling bossy girls is precisely the wrong path to the ascendance of women, or anyone, in the workplace. ... [ read more ]

More Firms Waking Up to Customer-Employee Experience Link

Published: Nov 12, 2018

After nearly 11 years promoting the importance of linking customer and employee engagement, the Enterprise Engagement Alliance is finding more examples of organizations, from Adobe to sports apparel manufacturer Shefit, recognizing the importance of employees in delivering the customer experience. ... [ read more ]

MaritzCX Garners Awards Focused on Customers, Employees

Published: Nov 11, 2018

For the third year in a row, MaritzCX received the highest rank for a Customer Experience (CX) technology and research firm from the American Marketing Association (AMA) in its annual Top 50 Report of U.S. Market Research and Analytics Companies.... [ read more ]

ITA Group Honored By Fortune Magazine

Published: Nov 10, 2018

AnchorWest Des Moines, IA-based ITA Group was recently named one of the 2018 Best Workplaces for Women and one of the 2018 Best Small & Medium Workplaces by Fortune magazine and Great Place to Work... [ read more ]

Brainier Names 2018 Excellence Award Winners

Published: Oct 30, 2018

Minneapolis-based Brainier Solutions, Inc., part of BI Worldwide, recently announced the winners of its annual Excellence Awards. The awards were bestowed in three categories: Learning Excellence, Customer Excellence and Business Excellence. A total of 11 organizations were honored.... [ read more ]

ISO 10018 Certification Update: Would Your Company Quality for ISO 10018?

Published: Oct 29, 2018

In Part 1 of this series on ISO 10018, ESM interviewed Dr. Ron McKinley and Lee S. Webster of the International Center for Enterprise Engagement at TheICEE.org on their progress with ISO 10018 Quality People Management. In Part 2, we offer a checklist that enables you to quickly determine how close your company may be to achieving certification. ... [ read more ]

ITA Group Achieves CESP Status

Published: Oct 25, 2018

West Des Moines, IA-based ITA Group recently received its Certified Engagement Solutions Provider (CESP) designation from the Enterprise Engagement Alliance. ... [ read more ]

Marketing Expert's Epiphany: Brand Success Depends on Culture

Published: Oct 25, 2018

Brand leadership expert, keynote speaker and consultant Denise Lee Yohn, recently featured in an ESM article, explains how decades of marketing and brand-building experience led her to conclude that the entire organization is responsible for brand authenticity. Yohn is author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.... [ read more ]

Enterprise Engagement Featured in U.K. on Engage for Success Radio

Published: Oct 24, 2018

Engage for Success Radio host Jo Dodds recently interviewed Enterprise Engagement Alliance founder Bruce Bolger. The U.K. show covered such topics as the difference between Employee Engagement and Enterprise Engagement, the state of the Engagement field in the U.S. ... [ read more ]

Safety & Health Center Focuses on Human Capital, Workplace & Safety Reporting

Published: Oct 23, 2018

The Center for Safety and Health Sustainability conducts workshops with policymakers, investors and senior executives to promote a 'transparent, consistent, comparable reporting indicators of occupational health and safety performance,' says Kathy Seabrook, the organization's chair. CSHS is part of a growing chorus of voices calling on CEOs to adopt a strategic approach to human capital management. ... [ read more ]

EEA to Publish the First Guide to Leading Brands in the Gift, Promotional Products and Rewards Market

Published: Oct 10, 2018

Barb Hendrickson, incentive industry veteran, is selected by the Enterprise Engagement Alliance to create the industry's first "Brand Manual: A Guide to the Leading Brands Active in Gifts, Rewards & Recognition," designed to help companies select the most appropriate brands to better tell their stories through gifts, rewards, recognition, loyalty and affinity marketing programs.... [ read more ]

EEA, Selling Power, and the Sales 3.0 Conference Join Forces to Promote Enterprise Sales Engagement

Published: Oct 8, 2018

The Enterprise Engagement Alliance will create a new education track on Enterprise Sales Engagement for Selling Power, the world’s leading sales management media platform, and the Engagement World Expo will move to Selling Power’s 3.0 Conference and Expo along with a new Brand Experience Pavilion, April 1-2 in San Francisco, followed by the EEA’s Enterprise Engagement in Action Conference: ISO Annex SL and ISO 10018 Quality People Management systems on April 3. ... [ read more ]

News Analysis: What Is the ROI of the $11 Billion Market for Motivational Speaking and Executive Coaching?

Published: Oct 1, 2018

Despite huge expenditures for motivational speakers, employee engagement and executive coaching on leadership, U.S. levels of customer and employee engagement remain stuck at historic low levels. This begs the question: What type of ROI do organizations achieve in their executive coaching and motivational speeches if nothing fundamentally changes in the way they conduct business? ... [ read more ]



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