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Enterprise Engagement: Who's in Charge?

Published: Feb 8, 2019

In a recent article, "News Analysis: Enterprise Engagement Creates Big Opportunity for HR Management," ESM suggests that the emergence of Enterprise Engagement creates a unique opportunity for Human Resources to play a leadership role in overall implementation. Not so fast, suggest experts in marketing. They see the Chief Marketing Officer as the person in charge of brand engagement across the enterprise. ... [ read more ]

Engagement in the News: Stock Buyback Bill, Barron's Sustainable Companies List, Amy Klobuchar

Published: Feb 12, 2019

When Sen. Elizabeth Warren introduced the Accountable Capitalism Act calling upon CEOs at companies with sales of over $1 billion to "take into account the interests of customers, employees and communities," ESM predicted this could mark the start of new public discussion about the importance of investing in people and what ESM calls Enterprise Engagement, but we didn’t think it would happen this fast. ... [ read more ]

News Analysis: More Politicians Call for Human Capital Investments

Published: Feb 7, 2019

The issue of investing in people is heating up. In a recent ESM article, "Sen. Elizabeth Warren Proposes Bill That Would Mandate Enterprise Engagement Practices at Large Companies," we predicted that pressure would continue to grow for legislative action on investments in Human Capital. Now Senators Chuck Schumer of New York and Bernie Sanders of Vermont are proposing a bill that would put limits on stock buybacks on public companies that fail to invest in people. ... [ read more ]

HR Standards Pioneers Head Up ISO 10018 Certification and HR Standards Audit Practice at ICEE

Published: Jan 21, 2019

The introduction of 10 Human Resources standards, and now the new ISO 34014 Human Capital Disclosure Guidelines, are creating a significant opportunity for CEOs and their organizations to take advantage of a formal process for managing engagement across the enterprise to enhance financial performance, the stakeholder experience and address growing pressures on public companies from investors and on ISO-certified companies from new Annex SL People Management standards. ... [ read more ]

First ISO Human Capital Standards Now Available

Published: Jan 10, 2019

ISO 30414 guidelines for human capital (HC) reporting for internal and external stakeholders include most of the key elements involved with Enterprise Engagement and ISO 10018 Quality People Management standards.... [ read more ]

Enterprise Engagement: The Roadmap, 5th Edition Is Released - The Desk Reference for Engagement Leadership Across the Enterprise

Published: Jan 4, 2019

The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. ... [ read more ]

News Analysis: Part 2 - What HR Leadership Will Need to Profit From Enterprise Engagement

Published: Dec 20, 2018

As outlined in the ESM article, News Analysis: Part I - Enterprise Engagement Creates Big Opportunity for HR Management, CEOs face increasing pressure to have a formal strategy to engage all stakeholders in a strategic and systematic way, not only from investors and ISO standards, but potentially from regulators. HR can help by educating the C-suite on these trends and driving the strategic and tactical solutions to help organizations profit from them. ... [ read more ]

Enterprise Safety Engagement

Published: Dec 11, 2018

This article is an excerpt of a new chapter in Enterprise Engagement: The Roadmap, Fifth Edition, due out in January 2019. This chapter focuses on how Enterprise Engagement and ISO 10018 and Annex SL principles can be applied to addressing why safety remains a serious challenge on many worksites. ... [ read more ]

C.A. Short and Peerless Performance Ink Strategic Alliance

Published: Dec 6, 2018

C.A. Short Company and Peerless Performance have announced a strategic alliance set to begin in 2019. The release concerning the announcement notes that the partnership will allow each organization to strengthen and expand its current abilities ... [ read more ]

News Analysis: Is the Employee Engagement Movement Dead? Why Customer and Employee Engagement Remain Stuck in Neutral

Published: Nov 27, 2018

It's a long list: 20 years of books touting the "new" marketing, leadership and employee engagement, in addition to extensive research identifying the logical link between stakeholder engagement and organizational success, and billions spent on motivational speakers, leadership gurus and coaching, engagement surveys, technology, communication, training, rewards and recognition. Despite all this, consumers continue to ... [ read more ]

Commentary: Why the 'Ban Bossy' Campaign is Terrible for Girls

Published: Nov 19, 2018

Despite her success and stature, Sheryl Sandberg’s alleged role in the Facebook privacy scandal exposed in a recent New York Times report demonstrates why her advice for handling bossy girls is precisely the wrong path to the ascendance of women, or anyone, in the workplace. ... [ read more ]

More Firms Waking Up to Customer-Employee Experience Link

Published: Nov 12, 2018

After nearly 11 years promoting the importance of linking customer and employee engagement, the Enterprise Engagement Alliance is finding more examples of organizations, from Adobe to sports apparel manufacturer Shefit, recognizing the importance of employees in delivering the customer experience. ... [ read more ]

MaritzCX Garners Awards Focused on Customers, Employees

Published: Nov 11, 2018

For the third year in a row, MaritzCX received the highest rank for a Customer Experience (CX) technology and research firm from the American Marketing Association (AMA) in its annual Top 50 Report of U.S. Market Research and Analytics Companies.... [ read more ]

ITA Group Honored By Fortune Magazine

Published: Nov 10, 2018

AnchorWest Des Moines, IA-based ITA Group was recently named one of the 2018 Best Workplaces for Women and one of the 2018 Best Small & Medium Workplaces by Fortune magazine and Great Place to Work... [ read more ]

Brainier Names 2018 Excellence Award Winners

Published: Oct 30, 2018

Minneapolis-based Brainier Solutions, Inc., part of BI Worldwide, recently announced the winners of its annual Excellence Awards. The awards were bestowed in three categories: Learning Excellence, Customer Excellence and Business Excellence. A total of 11 organizations were honored.... [ read more ]



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