Newswire - News

This theoretical case study is designed to demonstrate how the principles of holistic engagement process design long proven in total quality management can easily be tested. This article hypothesizes what would happen if a company shifted its dealer incentive program budget from short-term spiffs (cash incentives) to a comprehensive engagement strategy. With practical metrics impact tools, organizations can easily test the benefits of a more systematic approach to engagement. ... [ read more ]

This article is based in part on an Enterprise Engagement Alliance YouTube show on stakeholder management with R. Edward-Freeman, Professor of Business Administration at the Darden School at the University of Virginia, and Gary Rhoads, Professor Emeritus of Marketing and Entrepreneurship at the Marriott School at Brigham Young University. Freeman wrote the 1984 book Strategic Management: A Stakeholder Approach. Rhoads was a consultant to the Enterprise Engagement Alliance's Enterprise Engagement: The Roadmap. ... [ read more ]

This article continues an ongoing series of the Enterprise Engagement Alliance featuring organizations, leaders, and academics who embody or promote the principles of stakeholder capitalism. The goal is to help proponents and opponents visualize what it looks like in practice as well as to highlight the insights of innovators in the field. ... [ read more ]

To help people visualize what stakeholder leadership looks like, the Enterprise Engagement Alliance has begun an effort to highlight examples of leaders, companies, and other organizations whose actions embody or support is principles. These organizations, leaders, or academics, are chosen solely based on their demonstrated work or actions advocating for or demonstrating the value of harmonizing the interests of all shareholders and stakeholders toward a common purpose, goals, objectives, and values.... [ read more ]

Here’s a roundup of recent coverage of the concept of stakeholder capitalism in various media and organizational newsletters.... [ read more ]

When it comes to the effective impact measurement in people management, the world’s two leading experts on ROI measurement say that the business world scores about two out of 10 when it comes to effective impact measurement. This includes not only incentives, recognition, motivational events, and loyalty programs but marketing in general. Who are your organization's most important investors? The customers, employees, distribution and supply chain partners who spend their money with your organization or work for you. For without them, there would be zero returns for investors. ... [ read more ]

Use this continually updated Library of mostly free or low-cost resources to help your organization profit from Stakeholder Capitalism--enhancing returns for shareholders by creating value for customers, employees, supply chain and distribution partners, and communities. ... [ read more ]

Here is a demonstration of the risks and rewards of using AI to evaluate a marketplace and its potential for a business. This exercise offers useful insights into the use and risks of using AI for market research; the field of stakeholder capitalism, the potential role of the Enterprise Engagement Alliance, and its growth opportunities in comparison with traditional engagement tactics. ChatCPT 5 created this within minutes based on the questions below. Caveat: some of the information includes references to Enterprise Engagement Alliance content, demonstrating both the benefits of having content leadership and the risk of unintentionally generating self-fulfilling information. ... [ read more ]

This Enterprise Engagement Alliance YouTube show features two professors who have dedicated the better part of their careers to the principles of stakeholder capitalism—enhancing returns for investors only by creating value for customers, employees, distribution and supply chain partners, communities, and the environment. Stakeholder management addresses silos—one of the greatest sources of inefficiency in business.... [ read more ]

The nation’s leading research firm on customer satisfaction points to an unsustainable trend: declining customer satisfaction along with ACSI increasing profitability.... [ read more ]

A detailed study of startup founders and venture capital investors finds an interesting gap between financial concerns and positive perceptions about ESG (environmental, social, and governance) perceptions. More evidence of the impact of ESG on performance would help the field, the authors contend. ... [ read more ]

On the sixth anniversary of the Aug. 19, 2019 Business Roundtable pledge for its member companies to address the needs of all stakeholders, stakeholder capitalism has entered its third phase with a primary emphasis on value creation and impact. Here’s an updated 3.0 framework for stakeholder capitalism that addresses the confusion and unnecessary politization created when the Business Roundtable and others used the concept for public relations purposes during the early 2020s without a clear definition or roadmap for implementation.... [ read more ]

In a bid to promote concrete value creation in stakeholder engagement, the Enterprise Engagement Alliance has formed an impact council to create a transparent source of metrics organizations can use to measure the actual impact of sales and non-sales employee, customer, and channel and supply chain partner engagement strategies on an organization’s purpose, goals, objectives and values.... [ read more ]

Here is a roundup of news and research in the world of stakeholder capitalism.... [ read more ]

Here's an update on permission marketing in the world of social-media controlled distribution and AI-generated search results. ... [ read more ]

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Decades of research and experience with the implementation of total quality management explains why customers and employee engagement remain low. Engagement, like any undertaking, requires a strategic, systematic and holistic approach rarely applied in organizations today.... [ read more ]

The incentive, rewards, and recognition field has done a remarkable job developing a large library of research on the field; yet the majority of stakeholder engagement programs not only fail to reflect the many insights provided by the research, the majority of CEOs remain unconvinced of the financial and other benefits of a strategic, holistic approach to people management used daily around the world in total quality management.... [ read more ]

Many signals point toward a gradual but continued shift toward a stakeholder approach to strategic management, even though very few organizations or people actively promote its principles and almost no one has ever heard of the term. ... [ read more ]

A new book about ESG (environmental, social, governance) investing features seven chapters covering all aspects of the field, including a chapter on the convergence of social justice and value creation written by the founder of the Enterprise Engagement Alliance and an advisory board member. ... [ read more ]

An update on a 16-year journey to enhance performance through people. ... [ read more ]

A recent study by three respected professors uses a 2017 Nevada statute specifically intended to attract corporations to the state by offering greater freedom from shareholder oversight to conclude that stakeholder capitalism is a failure. In fact, the study offers proof of the dangers of unfettered shareholder capitalism as well as the flagrant use of biased research to make a false point. ... [ read more ]

This recent Enterprise Engagement Alliance YouTube show on the latest trends in channel engagement suggests that many organizations continue to overlook the best ways to optimize sales through distribution partners. Here is the state of the market from the perspective of three veterans in channel advisory services, market research, and marketing strategies and tactics.... [ read more ]

Marketing and advertising agencies know they face a mortal threat from AI, which can automate vast portions of demographic analysis, messaging, visuals, and even digital ad placements. Will they discover the almost untapped market for helping organizations enhance performance by harmonizing the interests of all their customers, sales and non-sales employees, distribution and supply chain partners and communities?... [ read more ]

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