Newswire - News

The Enterprise Engagement Alliance has teamed up with TM Evolution, a compensation and work life people analytics company, to create a practical way for almost any size organization to analyze the impact of investments in all stakeholders consistent with the new European Union Corporate Sustainability Directive. Click here to view the demo or scroll down ... [ read more ]

A look at the history of the anti-ESG (environmental, social, governance) firestorm suggests a lot of it was the legitimate response to corporate greenwashing encouraged by corporate communications firms that failed to anticipate the backlash and the inevitable rabbit hole that opened after CEOs started speaking out on politics, social, and religious issues. Here’s an overview of what happened and how the damage is getting repaired.... [ read more ]

This year’s Change the World list, now in its 11th year, features 50 companies that bake social problem-solving into their business models without sacrificing returns for shareholders.... [ read more ]

Does this academic study on the role of fairness in executive pay have implications for all employees?... [ read more ]

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Kenneth Frazier’s leadership at Merck exemplifies stakeholder capitalism in practice even though he never used the term. His refusal to prioritize short-term gains over innovation, his moral clarity in moments of social crisis, and his commitment to equity and workforce development illustrate how CEOs can deliver value across multiple stakeholder groups.... [ read more ]

Here is information on the first update of ISO 30414 Human Resources and Human Capital standards.... [ read more ]

Every year, Gallup and American Customer Satisfaction Index report near record low employee and customer engagement scores, and yet human resources and marketing departments continue to use the same rewards and recognition playbook. Here’s what management in human resources and marketing can learn from the world of total quality management. ... [ read more ]

This overview of the leading articles against stakeholder capitalism all refer to a definition implied from a single press release from the Business Roundtable on Aug. 19, 2019 about the need for organizations to address the needs for all stakeholders. Ironically, a lot of the arguments conflate stakeholder capitalism with corporatism and statism, a charge now being lodged against the Trump administration. ... [ read more ]

This theoretical case study of a wholesale food company demonstrates how statistical process controls long used in total quality management make it easy to effectively measure the impact of almost any type of engagement effort.... [ read more ]

This theoretical case study is designed to demonstrate how the principles of holistic engagement process design long proven in total quality management can easily be tested. This article hypothesizes what would happen if a company shifted its dealer incentive program budget from short-term spiffs (cash incentives) to a comprehensive engagement strategy. With practical metrics impact tools, organizations can easily test the benefits of a more systematic approach to engagement. ... [ read more ]

This article is based in part on an Enterprise Engagement Alliance YouTube show on stakeholder management with R. Edward-Freeman, Professor of Business Administration at the Darden School at the University of Virginia, and Gary Rhoads, Professor Emeritus of Marketing and Entrepreneurship at the Marriott School at Brigham Young University. Freeman wrote the 1984 book Strategic Management: A Stakeholder Approach. Rhoads was a consultant to the Enterprise Engagement Alliance's Enterprise Engagement: The Roadmap. ... [ read more ]

This article continues an ongoing series of the Enterprise Engagement Alliance featuring organizations, leaders, and academics who embody or promote the principles of stakeholder capitalism. The goal is to help proponents and opponents visualize what it looks like in practice as well as to highlight the insights of innovators in the field. ... [ read more ]

To help people visualize what stakeholder leadership looks like, the Enterprise Engagement Alliance has begun an effort to highlight examples of leaders, companies, and other organizations whose actions embody or support is principles. These organizations, leaders, or academics, are chosen solely based on their demonstrated work or actions advocating for or demonstrating the value of harmonizing the interests of all shareholders and stakeholders toward a common purpose, goals, objectives, and values.... [ read more ]

Here’s a roundup of recent coverage of the concept of stakeholder capitalism in various media and organizational newsletters.... [ read more ]

When it comes to the effective impact measurement in people management, the world’s two leading experts on ROI measurement say that the business world scores about two out of 10 when it comes to effective impact measurement. This includes not only incentives, recognition, motivational events, and loyalty programs but marketing in general. Who are your organization's most important investors? The customers, employees, distribution and supply chain partners who spend their money with your organization or work for you. For without them, there would be zero returns for investors. ... [ read more ]

Use this continually updated Library of mostly free or low-cost resources to help your organization profit from Stakeholder Capitalism--enhancing returns for shareholders by creating value for customers, employees, supply chain and distribution partners, and communities. ... [ read more ]

Here is a demonstration of the risks and rewards of using AI to evaluate a marketplace and its potential for a business. This exercise offers useful insights into the use and risks of using AI for market research; the field of stakeholder capitalism, the potential role of the Enterprise Engagement Alliance, and its growth opportunities in comparison with traditional engagement tactics. ChatCPT 5 created this within minutes based on the questions below. Caveat: some of the information includes references to Enterprise Engagement Alliance content, demonstrating both the benefits of having content leadership and the risk of unintentionally generating self-fulfilling information. ... [ read more ]

This Enterprise Engagement Alliance YouTube show features two professors who have dedicated the better part of their careers to the principles of stakeholder capitalism—enhancing returns for investors only by creating value for customers, employees, distribution and supply chain partners, communities, and the environment. Stakeholder management addresses silos—one of the greatest sources of inefficiency in business.... [ read more ]

The nation’s leading research firm on customer satisfaction points to an unsustainable trend: declining customer satisfaction along with ACSI increasing profitability.... [ read more ]

A detailed study of startup founders and venture capital investors finds an interesting gap between financial concerns and positive perceptions about ESG (environmental, social, and governance) perceptions. More evidence of the impact of ESG on performance would help the field, the authors contend. ... [ read more ]

On the sixth anniversary of the Aug. 19, 2019 Business Roundtable pledge for its member companies to address the needs of all stakeholders, stakeholder capitalism has entered its third phase with a primary emphasis on value creation and impact. Here’s an updated 3.0 framework for stakeholder capitalism that addresses the confusion and unnecessary politization created when the Business Roundtable and others used the concept for public relations purposes during the early 2020s without a clear definition or roadmap for implementation.... [ read more ]

In a bid to promote concrete value creation in stakeholder engagement, the Enterprise Engagement Alliance has formed an impact council to create a transparent source of metrics organizations can use to measure the actual impact of sales and non-sales employee, customer, and channel and supply chain partner engagement strategies on an organization’s purpose, goals, objectives and values.... [ read more ]

Here is a roundup of news and research in the world of stakeholder capitalism.... [ read more ]

Here's an update on permission marketing in the world of social-media controlled distribution and AI-generated search results. ... [ read more ]