Your portal to
enterprise engagement

Newswire - News

IRF Invitational to be held in Los Cabos

Published: Jan 27, 2014

The Incentive Research Foundation announced that its 21st annual Incentive Invitational will be held May 28-June 1, 2014 at Secrets Puerto Los Cabos Golf & Spa Resort in San Jose del Cabo. The Incentive Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives. This year’s Education Day, dubbed Innovating Incentives: Cutting-Edge Technology and Bold Ideas, will feature a number of fast-paced, engaging and interactive sessions with speakers ranging from top academics to key consultants. These sessions will also offer attendees a first look at three new IRF studies. ... [ read more ]

EEA Launches First Event With Firelight, Engagement Agency

Published: Dec 3, 2013

Over two-dozen business people from the Madison, Wi., area attended a recent seminar on Enterprise Engagement, headlined by Curt Coffman, Enterprise Engagement Alliance (EEA) board member and Principal of The Coffman Organization, and Bruce Bolger of the EEA. Fore more insights, click here ... [ read more ]

Landmark Study on the ‘Omni-Channel’ Shopper

Published: Nov 13, 2013

The Brand Activation Association (BAA) and Booz & Company have unveiled the results of a comprehensive research study that goes well beyond shopper marketing to explore how today’s consumers have dramatically changed the way they interact with brands. Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars. Some of the key findings of the study include responses to the question about how marketers plan to change their MarCom mix over the next two years: • 100% of consumer brand manufacturers plan to increase their mobile marketing spend with 44% predicting increases of over 10% • 96% will increase social media spend with 67% increasing it over 5% • 96% will increase their shopper marketing budgets with 45% going over 5% • 68% rate investing in branded content and shopper experiences to engage shoppers before they go to the store as high priorities over the past two years • 64% rate investing in the same areas as above to drive repeat usage and loyalty after consumers buy as high priority over the last two years The whitepaper, Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, is available at www.booz.com. ... [ read more ]

Employers Trying to Boost Success of Health/Productivity Programs

Published: Nov 13, 2013

As companies strive to keep workers healthier and stem the tide of higher health care costs, they will continue to embrace health and productivity programs as a solution. According to the 2013/2014 Staying@Work Survey, conducted by Towers Watson and the National Business Group on Health, employers will have to address lifestyle risk issues, improve employee engagement and articulate a strategy to establish a workplace health culture, an essential factor for success. Respondents reported the same three lifestyle risks as the biggest workforce issues: stress, obesity and lack of physical activity. These risk factors result in increased employee illness, higher medical costs and lost productivity due to unplanned absence and decreased efficiency at work. To combat these issues, companies have to overcome poor employee engagement. Nearly eight in 10 (77%) employers view a lack of employee engagement as the biggest obstacle to changing behavior. Despite offering a variety of health and productivity programs, employers report that actual program participation is low. For more information, visit www.businessgrouphealth.org.... [ read more ]

Tap Into Worker Passion to Address Competitive Pressures

Published: Nov 13, 2013

To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11% of U.S. workers recently surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled Unlocking Passion of the Explorer. The effect of mounting competitive pressure is visible in the downward trend in Return on Assets (ROA). According to Deloitte, ROA for U.S. organizations has been declining for the past 47 years, despite gains in labor productivity, and it shows no signs of stabilizing. The data suggests that the typical corporate response of reducing costs and squeezing more productivity out of the remaining workers by making them work harder is not a long term solution to competitive pressures. Recruiting wars have typically focused on finding particular skills, but Deloitte uncovered that the typical modern work skill becomes outdated within five years. For more information on the full Unlocking Passion of the Explorer report, visit: www.dupress.com/articles/unlocking-the-passion-of-the-explorer/.... [ read more ]

Few Confident That Performance Management Programs Work

Published: Nov 13, 2013

Despite an understanding that talent is a source of competitive advantage, establishing effective performance management programs remains a challenge for most organizations. According to Mercer’s 2013 Global Performance Management Survey, just 3% of organizations worldwide report their overall performance management system provides exceptional value. In addition to some commonalities in performance management programs, such as setting employee goals, conducting formal year-end review discussions, and using performance ratings, Mercer’s statistical analysis identified key drivers of successful performance management. The key drivers include manager skills, executive commitment, calibration, and technology. Topping the list is the skills of managers, specifically how well they set employee goals, provide feedback, evaluate performance, and link performance to critical talent management decisions such as compensation, development, and careers. According to Mercer’s survey, roughly one in three organizations around the world say improving managers’ ability to have candid dialogue with employees has the greatest impact on overall company performance. Mercer’s analysis revealed that the two components of manager skills that matter the most are linking performance to career development and setting SMART goals (specific, measurable, ambitious but achievable, relevant, and time-bound). To find out more about the survey results, visit www.imercer.com/performance.... [ read more ]

Dittman Becomes First Certified Engagement Solutions Provider

Published: Sep 3, 2013

Dittman Incentive Marketing announced that it has attained the status of Certified Engagement Solutions Provider, a new certification recently created by the Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.” To attain Certified Engagement Solutions Provider status, members of the Dittman team were required to successfully complete rigorous testing and demonstrate their understanding of the engagement framework, economics, implementation process and tactics, and validate their actual experience with design and implementation. Susan Adams, Special Initiatives Director and President of IMA Recognition Council for 2013, Brian Carr, Director of Individual Awards, and Steve Cummins, Director of Digital Marketing, are among the Dittman team members who have achieved the individual Certified Engagement Practitioner designation. For more information, visit www.dittmanincentives.com.... [ read more ]

Incentive Travel: The Smart Business Proposition

Published: Sep 3, 2013

The Site International Foundation has released a new White Paper, “Incentive Travel: The Smart Business Proposition,” as part of its Incentives Move Business series. The paper focuses on how well-designed incentive travel and motivational events can help companies achieve corporate business objectives and provide a measurable return on investment. “Motivational programs that fail are often the victim of poor program design in areas like rule structure, award selection, promotion and measurement,” notes Jane Schuldt, President of the Site International Foundation. “Understanding the objectives of a program, how they align with overall compensation and recognition, and defining what motivates participants are keys to a program’s success.” To download the “Incentives Move Business” White Papers, please visit siteglobal.com.... [ read more ]

Engaging Tech People: Rise of the Wikipedians

Published: Sep 3, 2013

In today’s knowledge economy, competitive advantage is no longer secured purely through the access to capital or information – but by having employees come up with creative and novel ways of solving clients’ problems. To achieve this, organizations are increasingly dependent on the passion, creativity, energy and engagement of the workforce, and in particular on expert employees in fields like finance, engineering, design and technology. Fraser Marlow, Head of Research at BlessingWhite, notes in the firm’s latest installment in a series of ongoing research reports that technical people in organizations have specific workplace needs and face particular pitfalls when taking on leadership roles. The report, Leading Technical People – Research Report 2013, tells you how to take inspiration from the likes of Wikipedia to learn how to engage and lead technical experts to help advance the goals of your organization. For more information, go to http://www.blessingwhite.com/Research.asp?pid=1... [ read more ]

IRF Launches ‘Third Thursday’ Education Series

Published: Sep 3, 2013

The Incentive Research Foundation (IRF) has created an ongoing education series targeted at professionals involved with incentives, recognition, engagement and motivational meetings. The sessions, dubbed the ‘Third Thursday’ Education Series, will take place on the third Thursday of every month, running though May of 2014. The sessions will take the form of webcasts that will be posted on the IRF site at 2pm Eastern time/11am Pacific on the appointed day. Initial sessions began in June and are archived on the IRF website. The remaining schedule is: • Using Reward and Recognition to Meet Cross-Organizational Needs September 19 • How to Integrate Business Meetings and Incentive Travel October 17 • Balancing Program Owner and Participant Needs in Award Funding and Selection November 21 • 2014 Trends in Engagement, Incentives and Recognition December 19 • Designing Communication Strategies that Get Results January 16 • How to Tame Business Challenges using Digital Solutions February 20 • Optimizing Social Media in Incentives and Meetings March 20 • IncenTED presentations on Social, Mobile, Digital Innovations April 17 • Release Brilliance: Show Up, Be Accountable, Drive Results May 15 For complete session descriptions, speakers and other info, go to http://theirf.org/.Third-Thursday-Incentives-Recognition-Engagement-Education.6100481.html ... [ read more ]

Coffman Organization Launches Enterprise Engagement Division

Published: Sep 3, 2013

The Coffman Organization will now offer a full range of Enterprise Engagement learning, assessment, technology and implementation solutions in conjunction with the launch of the new book, Culture Eats Strategy for Lunch. Written by company partners Curt Coffman and Kathie Sorensen, Culture Eats Strategy for Lunch is a guidebook for management in a post-industrial era in which talent and customers now rule, largely as a result of social media. “It’s an honor to have the EEA Curriculum and Certification program, and the technology and implementation companies based on its principles, selected by The Coffman Organization as the focus of its Enterprise Engagement Strategies group,” says Bruce Bolger, President of the Enterprise Engagement Alliance. “Curt’s books, like First, Break All the Rules, his groundbreaking Harvard Business Review article on Human Sigma and his company’s services clearly demonstrate his leadership in this emerging field.” The Coffman Organization is a leading provider of Enterprise Engagement assessment, coaching and training services designed to connect engagement with performance through effective management communications and development. The Coffman Organization’s Enterprise Engagement Strategies services include: • The Enterprise Engagement Alliance Curriculum and Certification program to provide managers at all levels with the information they need about this growing field. The curriculum was created over the past three years by the Enterprise Engagement Alliance, based on input from the Coffman Organization, corporate practitioners, solution providers and academics. • The Coffman Enterprise Engagement 2.0 Quick Starter and Enterprise Culture and Coaching solutions for organizations seeking Enterprise Engagement surveys that include real-time, targeted benchmarking and feedback combined with technology-driven one-on-one or group coaching services to connect culture and engagement with the achievement of critical organizational goals. • The Solata Enterprise Engagement Portal to help focus specific audiences on the achievement of organizational goals involving customers, sales, distribution partners, vendors, or employees while fostering alignment across the organization. • The Coffman Engagement Agency, an implementation team specifically designed to bring the benefits of the Enterprise Engagement framework, implementation process and engagement technology to organizations across the country through local affiliates. For more information, go to http://coffmanorganization.com/ ... [ read more ]

Leadership Development vs. Employee Engagement

Published: Jul 23, 2013

Chris Brunone, Leadership Practice Head at BlessingWhite, recently posted an article on the firm’s website noting that organizational development budgets are limited these days, so it's important that every initiative count. Training leaders who are trying to do more with less often ask which approach will produce the best results: 1) Training the more senior ranks in the organization to become better leaders or 2) Focusing on the engagement of the broader employee base? Should you cut back on leadership development efforts to refocus our energy on Employee Engagement? To help you answer this question, check out the full article at www.blessingwhite.com/content/articles/enews/June2013.asp?_cldee=ZW5nYWdlbWVudHN0cmF0ZWdpZXNAeWFob28uY29t... [ read more ]

People Power! Nearly 300,000 Sign McDonald’s Pay Petition

Published: Jul 23, 2013

To give you an idea of how social media is changing the corporate landscape and putting more power into the hands of employees, shareholders and customers, nearly 300,000 people have signed a petition started by Natalie Gunshannon, a former McDonald’s employee who quit her job there after being forced to accept her pay on a fee-heavy debit card. The petition on Change.org calls on Don Thompson, McDonald’s CEO, to give employees a choice in how they receive their pay. No word yet on whether McDonald’s will alter the practice, but the publicity this effort has already generated certainly hasn’t helped the company’s image. “I own stock in this company because it had started to make more socially and environmentally responsible decisions,” notes one shareholder. “I am sad to hear that it has taken a step back with this decision. Nobody’s paycheck should come with hidden fees.” While representatives for McDonald’s have indicated that decisions about payment are left to franchisee owners, the petition calls on McDonald’s national decision makers to ensure that McDonald’s is a “leader nationwide in ensuring that employees get to keep their own wages.” Stay tuned... [ read more ]

IBM Webinar Marks Entry Into Customer Engagement Field

Published: Jul 23, 2013

You know a field has arrived when IBM gets involved, given that this is not a company focused on tiny niches. So we were excited to see that IBM recently entered the field of Engagement with a webinar on Customer Engagement on July 17th, sharing ideas on how to understand, reach and relate to customers through a rich and personalized digital experience across multiple channels and smart devices. IBM executives, leading industry analysts and customers explored how organizations can create an exceptional customer experience as well as to: • Understand the individuals in your market. Listen to and anticipate customer preferences and captivate them with rich, personalized digital experiences. • Deliver exceptional service. Delight users on any channel or device with integrated and tailored applications and content. • Engage individuals and communities. Exchange valuable insights and feedback and build trusted relationships, loyalty and advocacy. ... [ read more ]

Don't miss our General EEA Certification Prep Webinar!

Published: May 8, 2013

Tuesday, May 21, 2 pm Eastern (Part 1) Tuesday, June 4 , 2 pm Eastern (Part 2) Register NOW >> This one-hour webinar provides an overview of the emerging field of Enterprise Engagement as well as preparation for the Certified Engagement Practitioners program. It provides a definition of the field, an overview of the economics and framework, as well as a top level overview of the key tactics and their inter-relationships in preparation for the online exam. About the presenters: Allan Schweyer: Director of Curriculum and Certification Development. President of TMGov.org and a Partner and Principal at the Center for Human Capital Innovation, an industry thought-leader in the field of Human Capital Management. Gary Rhoads: Academic Director. Stephen Mack Covey Professor of Marketing & Entrepreneurship, Department of Business Management, Brigham Young University. For more information on the EEA certification, please click here. Register NOW >> Sponsored by EGR International ... [ read more ]

Certified Engagement Practitioner (CEP) Designation Now Available

Published: Mar 7, 2013

The Enterprise Engagement Alliance (EEA) has launched its formal online test and certification program on Enterprise Engagement. The EEA Curriculum and Certification program focuses on the principals, framework and tactics related to engaging customers, channel partners, employees, vendors and communities to help achieve organizational goals. The exam is available free online at www.enterpriseengagement.org. Those who pass the test can obtain a five-year Certified Engagement Practitioner (CEP) designation for $500, as well as qualify for the Advanced Engagement Practitioner and Master Engagement Practitioner designations. The test is designed to help business professionals demonstrate their knowledge of the leadership skills and tactics required to engage people in the 21st century. By participating in the Curriculum and Certification program, managers can advance the interests of their organizations and their careers by better understanding the unique strategies and tactics of this emerging field. The test is divided into five sections that people can take separately as many times as they wish over a one-month period. Each section includes 20 to 30 multiple-choice and true-false questions that will change each time the test is taken. The sections include: Principals, Economics and Framework of Enterprise Engagement; Customer Engagement; Sales and Distribution Partner Engagement; Employee Engagement; and Tactics: Strategic Implementation, Assessment, Recognition, Measurement, etc. The curriculum is designed to provide organizations with a practical, measurable implementation plan that can help improve short- and long-term performance in all areas of business. By establishing a clear framework and agreed-upon nomenclature for engagement, organizations can accelerate the process of translating theory into action. For more information on the EEA Curriculum and Certification program, go to www.enterpriseengagement.org/training/ ... [ read more ]

More than Half of U.S. Firms Use Gift Cards as Rewards

Published: Feb 4, 2013

A new study by the Incentive Research Foundation (IRF) confirms that the incentive gift card market is a vast, multi-billion-dollar industry. The 52% of U.S. businesses that currently use gift cards spend $22.7 billion a year in this category. Employee gift card programs are the clear favorite – over 60% of firms using gift cards name employees as recipients. Other key recipient groups include salespeople, channel partners and customers. The IRF, in partnership with the Incentive Gift Card Council (IGCC), collected and analyzed data from a national sample of business executives in an effort to estimate the size and spread of the gift card marketplace. Researchers found that a total of 59% of U.S. businesses use some type of non-cash award program, and 52% use gift cards to recognize and reward their employees, salespeople, channel partners or customers. This means that fully 87% of companies offering non-cash awards use gift cards as part of such programs. Other highlights from the study: Open- and closed-loop cards are used by far more businesses than restricted and virtual cards. Sixty-eight percent of the market uses open-loop cards, and 54% use closed-loop. Approximately 12% use restricted cards – a lower incidence than virtual cards, which 14% of businesses are now using. There are differences in how companies of various sizes source the gift cards for their programs. Large businesses are more likely to use a card provider that can deliver many different types of cards, while smaller businesses are more likely to go directly to retailers for their cards. Approximately one-third of U.S. businesses use both card providers and retailers, regardless of the size of the business. Most gift card buyers report that their future spending will either remain the same or increase, raising an expectation that this market category will continue to thrive and grow. “The economy over the past years has affected many things, but the research confirms that the use of gift cards in business is still very strong,” says Betty Weinkle, Past President of the IGCC. “We find that the convenience, variety and desirability of gift cards contribute to their ability to motivate, reward and recognize.” For more information on the IRF Gift Card Market Study, go to http://theirf.org/Gift-Card-Market-study.6094109.html ... [ read more ]

Customer Engagement Requires More Than Rewards

Published: Feb 4, 2013

By themselves, rewards programs rarely create the full emotional attachment that brings true customer engagement. Engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct access to company decision-makers through a feedback management system that demonstrates that the company cares about them and is indeed listening. Research shows that companies that are effective at listening to their customers build loyalty and engagement over time. They take the information they receive from customers and make changes, whether it involves a specific individual in a bank branch, a customer service department or the entire company. When customers recognize that their concerns, suggestions or feedback are responded to and resolved, they begin to realize that they’re important to the organization, that their voice can make a difference and that they have a relationship with the brand. Kyle LaMalfa, Senior Business Insight Analyst at Allegiance Inc., says that while reward points can encourage transactions and add value to a brand, positive experiences and listening to customers will create engaged customers and add to a brand’s strength. Engagement is about the relationship that a customer has with a brand and the brand with that customer. Engagement programs work together with loyalty programs to fill the gaps and connect to people’s hearts and minds. True engagement is built over time, through positive experiences, and most importantly by listening to the voice of your customer. To download the full Allegiance report, go to www.allegiance.com/resource-center/document-library/buying-loyalty-and-rewards-programs ... [ read more ]

Secrets of Effective Employee Engagement

Published: Feb 4, 2013

New research by Bersin & Associates shows that recognition programs dramatically improve employee engagement and reduce turnover, yet 87% of organizations still rely on outdated tenure-based service level awards. Companies with recognition programs that are highly effective at improving employee engagement have 31% lower voluntary turnover than their peers with ineffective recognition programs. The findings, which appear in a new research report, The State of Employee Recognition in 2012, indicate that recognition plays a much more measurable role in business performance than previously believed. “This new research highlights a huge opportunity for companies to redirect existing expenditures to programs that significantly influence engagement and retention,” says Josh Bersin, President and CEO of Bersin & Associates. “The findings also suggest that recognition programs should align with an organization’s comprehensive performance management strategy to drive business results.” To download a copy of the WhatWorks Market Brief on the importance of recognition in performance management, go to http://marketing.bersin.com/Recognition.html... [ read more ]

New Book Explores the Engagement Equation

Published: Nov 27, 2012

One sign that engagement has emerged as a formal field is the proliferation of books published on the subject over the last few years. The latest, The Engagement Equation: Leadership Strategies for an Inspired Workforce, by BlessingWhite consultants Chrisopher Rice, Fraser Marlow and Mary Ann Masarech, and published by Wiley, focuses specifically on how to infuse engagement throughout your managerial and organizational culture. A fundamental premise of the book is that “you can’t actually make employees engaged. Engagement is fundamentally an individualized equation. What might make one person engaged might turn off the person in the next cubical.” The authors stress the link between “maximum engagement and maximum contribution…” – i.e., the importance of continually linking engagement to organizational results. The book stresses the importance of finding a common definition for engagement and a way of talking about it in the organization; focusing as much on individuals as on global trends or indices; making engagement a priority and shared responsibility so that everyone has a stake in the process; making sure management is as engaged as employees are expected to be; and how to map out an overall plan that provides a clear direction and vision, open communication and realistic ROI measurement tools. They caution that surveys tools should be used to diagnose issues rather that simply as a “prize.” Click here to view a video by the authors.... [ read more ]



CA Short

EGR International Inc.

Marriott Bloomington-Normal

McBassi

Canon