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Don't Miss This Important Webinar on Social Recognition!

Published: Aug 13, 2012

The Enterprise Engagement Institute and Marcus Evans offer you this opportunity to be at the forefront of the emerging trend of ‘Social Recognition.’ This free webinar will address the most important issues surrounding Social Recognition, which uses software and communications to enable people to recognize one another and build relationships across the organization. Topics include: • Defining Social Recognition • Key tools/technologies of Social Recognition • Key issues your SR program must address • What can be done to make Social Recognition meaningful and engaging? • What sorts of management and controls are required? • How can Social Recognition be tapped to foster collaboration and innovation? • How can its impact be measured? ... [ read more ]

Take Your Engagement Pulse at Mostengagedemployee.com

Published: Jul 23, 2012

Anyone can track their own individual engagement at any time and compare it with those of others using the Personal Engagement Meter at www.mostengagedemployee.com Just go to mostengagedemployee.com, click on the box on the upper right that says ‘The Personal Engagement Meter’ and follow the simple steps. It takes just a few minutes, it’s completely anonymous, and you’ll see how you stack up against more than 2,000 people who have already taken the survey. Organizations can also anonymously benchmark their engagement practices against those of other companies using the Enterprise Engagement Benchmark Indicator at: www.eewidget.com/eebenchmark/ Mostengagedemployee.com is a website and contest seeking to recognize America’s Most Engaged Employees. It is produced by the Enterprise Engagement Alliance at www.enterpriseengagement.org ... [ read more ]

Rewards Without Relationships Won’t Work

Published: Jun 27, 2012

By themselves, reward programs rarely create the full emotional attachment that brings true customer engagement. Allegiance Loyalty & Engagement Expert Kyle LaMalfa notes that engagement is built over time and comes from creating mutually beneficial relationships with customers. One of the keys to creating relationships is providing customers with direct access to company decision makers through a feedback management system that demonstrates that the company cares about them and is indeed listening. ... [ read more ]

Linkage Leads to Peak Performance

Published: Jun 27, 2012

A recent TNS Global Panel Study reveals that integrating employee, brand, and customer engagement is strongly connected to high performance. Research from across 23 countries has established four key insights that aim to increase the brand promise to customers and enable the growth of high performing companies: 1. Develop better relationships with employees 2. Focus on the customer experience 3. Be committed to delivering the brand promise to customers 4. Serve as a brand ambassador, and actively promote the company to others. The gaps between “top company” and “well below average” are substantial. This supports the belief that the brand promise has to be experienced by employees so they can live it with the company’s customers. High performing companies are breaking down the silos between customer and employee engagement and branding, and viewing them as multiple expressions of the core of who they are. Go to http://tnsemployeeinsights.com/ for more information.... [ read more ]

New EEA Primer and Engagement Supplier Directory Published

Published: Jun 27, 2012

A new Enterprise Engagement Primer on the emerging field of Enterprise Engagement has been published, along with a directory of various types of engagement service providers supporting the curriculum development efforts of the Enterprise Engagement Alliance. The primer, featured on the home page Resources box on the EnterpriseEngagement.org portal, provides a concise overview of the field; it’s economics; and critical steps, as well as free resources available on the field at EnterpriseEngagement.org. It’s designed as a Quick Start guide for anyone charged with developing an engagement strategy seeking both access to a formal framework and suppliers that can help them get started. This Primer is distributed online at the EnterpriseEngagement.org portal and to attendees at Marcus Evans engagement education programs. ... [ read more ]

BYU Professor Gary Rhoads Joins Enterprise Engagement Alliance as Academic Advisor

Published: Jun 20, 2012

The Enterprise Engagement Alliance has announced that Gary Rhoads, currently the Stephen M. Covey Professor of Marketing and Associate Director of the Entrepreneurship Center at Brigham Young University, will join the EEA curriculum group as Academic Advisor, effective immediately. Professor Rhoads will advise the EEA on its curriculum development on Enterprise Engagement for businesses, as well as the creation of an education program for students at various levels. “I believe that the field of engagement is entering an exciting stage of development,” says Rhoades. “Engagement may be to the 21st century what advertising was in the last century in terms of impact on business. I’m eager to contribute to the formalization of the framework and best practices being developed by the Enterprise Engagement Alliance, and to help bring this to the widest possible audience of businesses and students.”... [ read more ]

EEA Curriculum Offered at Marcus Evans Chicago Conference

Published: Mar 21, 2012

The Enterprise Engagement Alliance curriculum will be presented in conjunction with the upcoming Marcus Evans Customer Experience Conference, July 17-18 in Chicago. The EEA seminar date is July 16. Registration opens soon. Speakers will include executives from Yahoo!, Microsoft, Level Three Communications, Hilton Worldwide, Marriott International, Avaya, American General Life Companies, Deluxe Corporation SimplexGrinnell, and Comcast Corporation. Information about the event can be found at http://linkd.in/zzBBOJ... [ read more ]

Former AstraZeneca Exec Helps Launch Engagement Consulting and Training Service

Published: Feb 9, 2012

Melanie Lewis has joined the Enterprise Engagement Alliance as Senior Consultant to help implement a new Consulting and Training service on the emerging field of Enterprise Engagement. Lewis most recently served as Director, Commercial Engagement at AstraZeneca, capping a 27-year career there that began in human resources and culminated with pioneering work in the area of Enterprise Engagement. In her last decade at AstraZeneca, she has been involved in cutting-edge work with consultant and author Curt Coffman on connecting customer and employee engagement that won the company the EEA’s first Enterprise Engagement Award.... [ read more ]

Case Study Examines Rapid Improvement in Engagement

Published: Jan 17, 2012

Average levels of employee engagement weren’t good enough for Stryker, as one New Jersey plant discovered. The Gallup Management Journal recently published an extensive case study looking at how a fast-moving manager changed the plant’s culture in less than a year, improving engagement levels from 48% to 57%. Stryker believes that ... [ read more ]

Older Workers Are Most Engaged

Published: Jan 17, 2012

A new research study by the Sloan Center on Aging & Work at Boston College examines work experiences of employees, finding that those 40 years old and older are the most engaged and demonstrate the highest level of organizational commitment, and that those 50 years old and older are the most satisfied with their jobs. Employees between the ages of 30 and 39 evidenced ... [ read more ]

Survey Examines the Engagement/Performance Equation

Published: Jan 17, 2012

Employee engagement and employee performance management truly go hand in hand. The goal for both is to create alignment between the needs, desires, skills and activities of individuals and what the business requires to achieve results. But in today's intense business environment, what managers and employees need to achieve this balance can be difficult to discern. ... [ read more ]

Temkin Releases Employee Engagement Benchmarking Report

Published: Jan 16, 2012

Employee engagement is one of the four customer experience core competencies and it’s the one that companies tend to struggle with the most. To examine this critical area, Temkin Group surveyed more than 2,400 U.S. employees, finding that only 40% are fully committed to helping their companies succeed, 54% will do good for the company even if it’s not expected, and 26% are likely to look for a new job within six months. ... [ read more ]

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