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EEA Zoom Shows

EEA Monthly Zoom Shows for Enterprise Engagement Strategic and Tactical Learning and Sharing

The virtual training center for Stakeholder Capitalists and strategic engagement management.

The objective of these EEA Zoom Shows is to 1) Provide attendees in all areas of organizational management and academics an easy step-by-step understanding of enterprise engagement implementation and what CEO’s should consider doing now that can have a big impact on revenue, profitability and experiences while saving money, and to 2) Prepare professionals for the new set of  human capital management, metrics, and formal engagement skills required in the era of Stakeholder Capitalism and the need to address all people from customers and employees to supply chain and distribution partners and communities.

Scheduled Zoom Shows

July 15, 1 pm-2pm ET US: Measurable Engagement Solutions: Strategic Culture: Beyond the Warm and Fuzzy. Register Now.
Summary: Over the last two decades, hundreds of books have focused on leadership and culture, and many CEOs at companies of all sizes have hired coaches to help improve their management styles. And yet, after 20 years or more of talk, probably no more than 20% of organizations have a strategic approach to culture management—i.e., a CE0-led plan that drives a consensus-based brand promise, values, culture, and objectives through a formal process across the enterprise. The result—almost no change in customer and employee engagement. Panelists address why most companies do little more than pay lip service to culture; the potential cost of that oversight; and what can be done about it.
Speakers: Dr. Paul White, Founder, Appreciation at Work,a leader in culture through genuine appreciation; Alex Edmans, Professor of Finance, London Business School and author of the recently published, Grow the Pie, who will be sharing his research on the economic benefits of engagement but also a new equation for making decisions based on smarter human-capital analytics; Gary Rhoads, CEO of, and Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, who will provide the perspective of an early pioneer in Enterprise Engagement as creator of Allegiance, now MaritzCX, a customer experience company, and more recently of Xvoyant, a sales engagement SaaS platform that is yielding fascinating insights on sales behaviour based on empirical data; and Barbara Porter, Managing Director, EY, who has managed culture both as a CEO of her own company and as an advisor to many others. 

July 22, 1 pm ET US: Advertising and Marketing in the Era of Authenticity. Register now.
Summary: This Zoom Show features leaders in branding, marketing, and advertising to discuss the future of marketing and advertising in the time of Covid-19. On the one hand, the severe economic downturn and increasing push to digital is squeezing margins for agencies, and on the other hand, consumers have become even more skeptical about companies and are demanding a greater focus on people and authenticity: 70% of respondents to a recent JUST Capital/Harris Poll say they prefer to do business, work for, or do business with people-focused businesses. This Zoom show addresses the potential impact of this collision of trends on advertising and marketing. Does the field of advertising and marketing field have a transformative opportunity in the era of authenticity and purpose? Are clients ready to be challenged to use the powerful tools of advertising and marketing to focus not only telling the truth and helping people in their campaigns, but on keeping their promises? Are marketers ready to build internal and distribution partner engagement and promise delivery into every “campaign?” 
Speakers: Matthew Della Croce; President Global and Corporate for Allison PartnersSatish Korde, a brand strategy consultant and formerly CEO of GTB, and Allan Steinmetz; CEO, Founder, Inward Consulting, will join EEA Zoom show host Bruce Bolger, Enterprise Engagement Alliance at founder, on how the advertising and marketing field can adapt to the new focus on authenticity and purpose.

Overview of the EEA Zoom Show Series

The need. The implementation of Stakeholder Capitalism principles to achieve sustainable goals through an enterprise approach to engagement that requires: a new understanding of human economics and value creation at the highest level as well as tactical application of current engagement tools to achieve measurable and sustainable results. These Zoom shows also provide useful background for those seeking Enterprise Engagement Alliance engagement certifications
Background. To meet the need for a formal education platform on the implementation of Stakeholder Capitalism principles as well as an enterprise approach to engaging all stakeholders, the EEA has created two monthly programs for professionals in all areas of business, including marketing, sales, human resources, finance, operations, community engagement, etc., seeking to achieve more measurable results from traditional external and internal marketing, communications, and other engagement efforts. 
The objectives. To provide attendees an easy step-by-step understanding of what CEO’s should consider doing now that can have a big impact on revenue, profitability and experiences while saving money and preparing professionals for the new set of skills required. 
The programs consist of:
1) The Stakeholder Capitalism in Action Zoom Show for indepth discussions with business and academic leaders on the management issues related to implementing a strategic and systematic approach to engaging all stakeholders, and
2) The Measurable Engagement Solutions Zoom Show for discussions with experts on how to implement a more efficient approach to engaging all stakeholders at the tactical level, including employees, customers, distribution and supply chain partners, communities, and any people critical to an organization’s success. 

Upcoming EEA Zoom Shows: details and registration to be published shortly.

Aug. 12, 1 pm ET US. Business Operating Systems to Build a Better Business
Sept. 10: 1 pm ET US. The New Role of the CFO in Human Capital Management
Oct. 14, 1 pm ET US. Enterprise Engagement Technology and One-to-One Engagement
Nov. 18, 1 pm ET US. The Critical Role of Assessment and Feedback

EEA Zoom Show Library

Here are recordings of past EEA Zoom shows.

May 2020: Human Capital Management and Metrics and ROI of Engagement. Click here for the recording.
A practical guide to the application of human capital management strategies, metrics, and return-on-investment measurement processes. 
Speakers: Gary Rhoads, CEO Xvoyant; Professor Emeritus, Marketing and Entrepreneurship, Marriott Graduate School of Business, Brigham Young University; and EEA Academic Advisor; Bruce Bolger, Founder of the Enterprise Engagement Alliance at, and Todd Hanson, President of Catalyst Performance Group and EEA advisor on Business Operating Systems and engagement return-on-investment. 

June 15, 2020:  EEA Certification Preparation: Introduction to Enterprise Engagement. Click here for the recording.
This is the first of five online classes for the Enterprise Engagement Alliance Certified Engagement Practitioner learning program. It provides an introduction to the principles, econonomics, and economic framework for achieving organizational goals by fostering the proactive involvement of all stakeholders. All other training courses for this program are available to EEA members only. Click here for more information.
June 16, 12 pm-12:30 pm ET: Stakeholder Capitalism, Human Capital Management, and the Opportunity for HR With Dave Ulrich. Click here for the recording.
Investors, consumers, talent, and now the Covid-19 crisis have put increasing pressure on CEOs to have a strategic and systematic approach to managing human capital. This session addresses the emerging topic of Stakeholder Capitalism being espoused by an increasing number of influential leaders, including the World Economic Forum, the Business Roundtable, Paul Tudor Jones and his JUST Capital outreach organization, The Embankment Project, and many more, and how it promises to affect the management of people in the coming years. This session will address the new focus on people and what skills CEOs and management will need to master. Topics covered include making the business case for HR; the need for strategic engagement solutions, and much more.
Speaker: David Ulrich, Speaker, Author, Professor Thought Leader on human resources management, leadership, and organizational management. 

June 24, 1 pm-2 pm ET US: Measurable Engagement Solutions: How to Educate the C-Suite on the Importance of Human Capital Management, Metrics, and Engagement. Click here for the recording.
Summary: This session focuses on the role human resources or other management can play in: helping CEOs develop and implement a human capital management strategy with clear 
metrics; providing better measurement of HR practices; contributing to the publication of Corporate Responsibility Reports, and even assisting CEOs with human capital merger and acquisition assessments. What does HR need to make the case for a strategic and systematic approach to people management. What does HR need to do as a profession to profit from these opportunities? What types of skills will they need? 
Speakers:  Amy Armitage, Chair, Human Capital Investment & Reporting Council, Program Director,The Conference Board; Alex Edmans, Professor of Finance, London Business School, and author of Grow the PieSonia Consiglio Favaretto, UNGC SDG Pioneer/Chair of the Global Reporting Initiative Brazil Advisory Board/ Vice-chair of the CDP Board; Laura Queen, EdD, CEO,, a mid-market M&A advisory firm focusing on human capital risk analysis, with 20-plus years in HR management. 

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