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Engagement Industry Briefs


Certified Engagement Practitioner (CEP) Designation Now Available

The Enterprise Engagement Alliance (EEA) has launched its formal online test and certification program on Enterprise Engagement. The EEA Curriculum and Certification program focuses on the principals, framework and tactics related to engaging customers, channel partners, employees, vendors and communities to help achieve organizational goals. The exam is available free online at Those who pass the test can obtain a five-year Certified Engagement Practitioner (CEP) designation for $500, as well as qualify for the Advanced Engagement Practitioner and Master Engagement Practitioner designations.

The EEA Curriculum and Certification program is based on extensive research demonstrating the link between engagement and financial results. It was developed with input from over 200 executives and managers on the front lines of engaging customers, channel partners and sales and non-sales employees. The program will be expanded to include vendor and community engagement over the coming year.

The test is designed to help business professionals demonstrate their knowledge of the leadership skills and tactics required to engage people in the 21st century. By participating in the Curriculum and Certification program, managers can advance the interests of their organizations and their careers by better understanding the unique strategies and tactics of this emerging field. The curriculum is designed to take the “warm and fuzzy” out of engagement and provide organizations with a practical, measurable implementation plan that can help improve short- and long-term performance in all areas of business. By establishing a clear framework and agreed-upon nomenclature for engagement, organizations can accelerate the process of translating theory into action.

The test is divided into five sections that people can take separately as many times as they wish over a one-month period. Each section includes 20 to 30 multiple-choice and true-false questions that will change each time the test is taken. The sections include:

Individuals must achieve a minimum score of 85% in all five sections in order to qualify for certification. Each time a person takes the exam, he/she will be able to review their standing alongside that of an aggregate of others who have taken the exam. Recipients of the CEP designation will be featured on the Portal and will receive a logo to use on their social-networking pages and organization websites.
For more information on the EEA Curriculum and Certification program, go to


FSU Study Reveals Interesting Stats on Engagement

All businesses want engaged employees, but there’s a dark side to engagement that many organizations don’t consider: Engaged employees can quickly become disengaged if they feel taken advantage of – and a formerly engaged employee can do more harm to the company than one who was never engaged to begin with. That’s a key finding in a new study conducted by Wayne Hochwarter, the Jim Moran Professor of Business Administration in the Florida State University College of Business, which also found that engaged employees had a:

To read more, click here


Maritz Identifies 2013 Trends

Maritz Motivation Solutions recently outlined a number of trends for 2013 regarding employee engagement, channel loyalty, sales incentives, consumer loyalty, motivation, game science and rewards. Some highlights:

For more information, visit


Don’t Miss the 2013 Rewards & Recognition Expo in New Orleans!

What: The 2013 Rewards & Recognition Expo and Conference
Where: Hilton Riverside, New Orleans, LA
When: Sunday, April 28-Tuesday, April 30
Who: The Enterprise Engagement Alliance, in conjunction with:

How: Registration is now open at
Why: The need to engage customers, channel partners, employees, vendors and communities requires an entirely new level of knowledge, services and efficiency. Don’t miss the motivation industry’s only conference and expo in 2013 specifically designed for corporate practitioners and solution providers! Registration is now open at, or call 914-591-7600, ext. 229, for exhibit info.


New Books Explore Engagement, Measurement

One sign that engagement has emerged as a formal field is the proliferation of books published on the subject over the last few years. The latest, The Engagement Equation: Leadership Strategies for an Inspired Workforce, by BlessingWhite consultants Chrisopher Rice, Fraser Marlow and Mary Ann Masarech, stresses the importance of finding a common definition for engagement; making engagement a priority and shared responsibility; and mapping out an overall plan that provides a clear direction and vision, open communication and realistic ROI measurement tools. Also, Gene Pease, Boyce Byerly and Jac Fitz-enz recently celebrated the release of their new book, “Human Capital Analytics: How to Harness the Potential of Your Organization’s Greatest Asset.” The book, part of the Wiley and SAS Business Series and available for purchase at, provides an in-depth look at the science of human capital analytics, giving practical examples from published case studies of companies applying analytics to their people decisions and providing a framework for using predictive analytics to optimize human capital investments. More info at and

Rewards & Recognition

IRF Pulse Survey Provides Snapshot of a Typical Incentive Program

Incentive programs are incorporating state-of-the-art tools and techniques like Social Media, Community Service and Gaming as a way to attract and maintain interest, according to the Incentive Research Foundation’s 2012 Fall Pulse Survey of incentive users. The survey found that Merchandise, Gift Card and Individual Travel programs are benefiting from current economic conditions as companies plan fewer group incentive travel programs, and North American and Caribbean destinations remain the favored selections as opposed to overseas destinations. IRF Pulse Surveys cover things like budget changes, specific program elements, incentive travel, merchandise/noncash rewards and other issues affecting program planning and implementation. Read more at

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