Global Awards Catalog Uses AI to Power Brand Selection
The new GRS rewards catalog uses artificial intelligence to display the brands and products most likely to appeal to program participants.
Global Reward Solutions, Toronto, Can., has launched a new Personalized Storefront
powered by a artificial intelligence system designed to transform the rewards shopping experience for its international rewards platform. According to the company, the platform uses machine learning to suggest brands and products that best match members' individual interests, with the goal of boosting engagement and redemption rates.
In addition, the new, next-generation search-and-shop interface reportedly makes it faster to find and redeem from the GRS catalog of over 2,500 brand-name rewards from companies such as Apple, Sony, Garmin, Nintendo, Bose, Fitbit, Cabela's, Michael Kors, KitchenAid. Together, these two innovations accelerate points redemptions and drive program loyalty and positive behavior change.
Says Rob Purdy, GRS Founder and CEO, "Companies with incentive, recognition, or loyalty programs want a platform that motivates people to create their greatest work with personally meaningful rewards. With our new reward AI technology, we're making it easier to find and redeem for what people love, reinforcing the direct connection between performance and rewards. It's a game changer."
The company says that the platform features six design innovations:
• A Featured Brands showcase highlighting the popular brands members love.
• Faceted browsing making it easier for members to browse reward categories.
• Attribute grouping helping members pick the exact size, color, or feature options they want, all on one screen.
• Featured categories highlighting popular reward collections such as fashion, travel, or home design.
• Search mega-menus accelerating store navigation.
• Integration with the company’s Evergrow climate action program: with every transaction, Global Reward Solutions funds the planting of five new native trees to reduce global warming.
With customers in over 185 countries, GRS claims to have pioneered a flexible and resilient local sourcing and fulfillment system that enables it to deliver rewards quickly and efficiently to people working from home almost anywhere in the world. It has recently curated a special collection of home-based rewards to make the new work experience more comfortable. Although the selection varies regionally, rewards include ergonomic desks and accessories, yoga and home fitness equipment, wellness trackers, 4K TVs, smart home devices, and more. In the weeks ahead, the company plans to launch an innovative suite of savings, wellness challenges, and best practice guides to support all work-from-home members.
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