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Top-Tier Travel Builds IBM's Bond with Resellers, Distributors
Worldspan International, a Swiss incentive house, was given the assignment of providing a first-class travel award that overcame cultural and language barriers, time and budgetary restraints, and featured no more than a four-night stay in an exotic destination. The site: Cape Town, South Africa.
Participants traveled to London and Zurich from 25 European air gateways. A multilingual staff directed them to their Cape Town flights. A staff fluent in English, French, German, Italian, Danish, Dutch, Swedish, and Norwegian greeted them in South Africa, where they enjoyed traditional delicacies at a welcome dinner held at Mama Africa.
The trip also featured a champagne toast at the Cape of Good Hope, a botanical gardens tour, a jazz night, and a visit to Paarl Mountain for a unique Boere Fest. IBM executives highlighted strategies for the coming year at a NETworking conference the following day. The group then enjoyed a township tour, a cable car ride, and a hike on Table Mountain. The trip culminated with a visit to the wine regions of Franschoek and Stellenbosch.
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