A recent TNS Global Panel Study reveals that integrating employee, brand, and customer engagement is strongly connected to high performance. Research from across 23 countries has established four key insights that aim to increase the brand promise to customers and enable the growth of high performing companies:
- Develop better relationships with employees
- Focus on the customer experience
- Be committed to delivering the brand promise to customers
- Serve as a brand ambassador, and actively promote the company to others.
The gaps between “top company” and “well below average” are substantial. This supports the belief that the brand promise has to be experienced by employees so they can live it with the company’s customers. High performing companies are breaking down the silos between customer and employee engagement and branding, and viewing them as multiple expressions of the core of who they are. Go to tnsemployeeinsights.com for more information.