Enterprise Engagement: The Textbook introduces a new path to business prosperity through a strategic focus on people.
Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the book's methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.
A proven strategy to:
- Increase long-term profitability
- Maximize customer loyalty and referrals
- Capture the commitment of dealers, agents, and distributors
- Increase sales and improve customer service
- Maximize quality, productivity, quality, wellness, and more
- Foster greater prosperity through a focus on people
The book provides formal preparation for the Enterprise Engagement Certification program. The textbook is updated at least annually based on incorporated the latest information on each chapter and input generated through the online university. Learn more >