A Conference and Expo dedicated to highlighting the world of Enterprise Engagement in business and its many strategies and tactics is being launched by the Exhibit and Event Marketers Association (E2MA), the Enterprise Engagement Alliance, the Wise Marketer’s Loyalty Academy, and the Rewards & Recognition Expo and University.
Engagement World at Engagementworld.org is designed to help organizations in all areas of business profit from this emerging field that some experts believe will rival advertising in scale.
Engagement World will be held April 25-28 at the Renaissance Orlando at SeaWorld and is co-sponsored by the C-Suite Network. The event will consist of co-located education and exhibit programs addressing key areas of engagement, including:
- The E2MA Red Diamond Conference, focusing on best practices in face-to-face marketing and communications, Mon. April 25-Wed. 27.
- Engagement University, highlighting key strategies and tactics related to ROI-based enterprise engagement plans, Tue. April 26-Wed. April 27.
- The Loyalty Academy, a one-day comprehensive workshop on the intersection of engagement and loyalty marketing, produced by the Wise Marketer, Tue. April 26.
- The Engagement Expo, featuring exhibitors and presentations by leading engagement associations and solution providers, Wed., April 27-Thu. April 28.
- The Rewards & Recognition Expo, featuring the leading suppliers and brands in the rewards and recognition business and an interactive education program on the latest trends and best practices, Wed. April 27-Thu. April 28.
For more information, go to Engagementworld.org.
Enterprise Engagement focuses on achieving organizational goals by fostering the proactive involvement of all of the people critical to an organization’s success. This new field integrates leadership, coaching, surveys, assessment, all forms of communication (from digital to face-to-face), learning, innovation, rewards & recognition, analytics, and other engagement tactics that traditionally are siloed in many organizations.
“The goal of this event is to help businesses of all kinds understand how they can achieve a competitive edge by engaging all of the people critical to success,” says Bruce Bolger, President of the Enterprise Engagement Alliance. “Research indicates that organizations will get the best results when they better integrate all of the levers of engagement.”
Engagement World will bring together corporate practitioners, educators, solution providers and associations in all areas of engagement to help equip an entirely new generation of experts to help people in all areas of business profit from this emerging field.
“The growth of digital information and social media has only increased the need for face-to-face engagement,” says Jim Wurm, Executive Director of E2MA. “We believe that the emerging field of engagement creates perhaps the biggest growth opportunity for the meetings and events business since the advent of commercial jet aircraft. When companies need to engage people, it almost always boils down to face-to-face experiences.”
Explained Rick Ferguson, CEO of the Wise Marketer and the Loyalty Academy, “This co-location with Engagement World is completely aligned with our vision that loyalty strategies get the best results when they aligned with other external and internal marketing efforts and address all of the levers of engagement.” Added Nick Gazivoda, Director of the Rewards & Recognition Expo, “Because our entire focus is on engaging rewards, it makes total sense to co-locate with these other groups to better share the science supporting a more personalized approach to reward selection and delivery.”
According to Bolger, a major vision of Engagement World is to create a venue each year where multiple organizations involved with all areas of engagement can hold education or expo programs as well as for businesses to hold sales and training meetings. Hinda Incentives, a leading reward fulfillment company that has committed itself to the concept of “engaging rewards,” is the first company to hold an event in conjunction with Engagement World: its annual customer summit. Said Mike Donnelly, President, “Hinda is committed to helping our partners profit from the best practices in the industry. We are locating our annual summit at Engagement World because of the unique opportunity to meet and discuss new business opportunities in the context of a valuable education and expo program that can help our partners and our own company do better in all areas of our businesses.”
Registrants to the E2MA Red Diamond and Engagement U. co-located education program will be able to attend conference sessions at either conference, both of which will involve associations in key areas of engagement sharing best practices, as well as presentations and exhibits at the co-located Engagement Expo and the Rewards and Recognition Expo. The Loyalty Academy offers a 33% discount to its one-day program to registrants at any other Engagement World event.
For information, contact Nick Gazivoda, Expo Director, at 914-591-7600, ext. 238; firstname.lastname@example.org.