Your portal to
enterprise engagement

Leading HR Metrics Firm to Head ICEE Affiliates in 5 Countries

The International Center for Enterprise Engagement at has named HR Metrics as its Mideast affiliate managing the development of ISO human capital standards and certifications in five countries.
HR Metrics has been named head of the International Center for Enterprise Engagement at affiliate program in five countries. HR Metrics is a leading human capital metrics advisory firm based in Islamabad, Pakistan, headed by Zahid Mubarik, a senior-level SHRM-certificated practitioner, whose company has international clients. 
In its role as ICEE affiliate, his company will manage the development of ICEE’s growing number of ISO ISO human capital management courses and certifications. According to Dr. Ron McKinley and Lee S. Webster, co-founders of ICEE. HR Metrics’ affiliate region includes its home base in Pakistan, along with Qatar, Saudi Arabia, Turkey and United Arab Emirates.
HR Metrics, which was founded by Mubarik, a worldwide recognized expert in human capital analytics, provides training, human capital performance measurement, benchmarking and technology to support the better application of global analytics. His company is the international partner in Pakistan for SHRM (Society of Human Resource Management) certification/recertification programs and has facilitated certification courses for hundreds of HR professionals. His company received “Top International SHRM Learning System Partner Award” for consecutive four years in 2019, 2018, 2017 and 2016. 

Role of HR Metrics 

In its role as ICEE affiliate in these five countries, HR Metrics will support ICEE’s complete suite of learning and certification practices in all ICEE’s ISO human capital certifications, starting with ICEE’s ISO 30414 human capital reporting guidelines learning platform and certification platform. This includes the platform created by ICEE to support the certification preparation for auditors and developers, as well as the professional exams and audits. 
Explains Mubarik, “Our organization has decided to make this investment in both money and more importantly time because the analytics we have conducted in so many circumstances supports the hypothesis that a strategic and systematic approach to linking human engagement to the goals of the enterprise, rather than taking the all-too-typical reactive and ad hoc approach, will yield more sustainable performance and better experiences for all interested parties.” 
Under the agreement, Mubarik’s organization will help ICEE manage ISO certifications for practitioners in ISO 10018 and five human resources standards in the five designated countries, including: ISO 30414 guidelines for internal and external human capital reporting; 30401 knowledge management, ISO 30409 work force management, ISO 10667 assessment services, and ISO 30405 recruitment. ICEE offers ISO certifications for individual professionals (auditors and developers); organizations (employers and solution providers), and technology platforms that help support implementation of the standards. 
As part of his company’s three-year commitment, Zahid Mubarik will go through the process to achieve an ISO 30414 professional certification in human capital reporting and will gradually expand his firm’s certifications. 
[return to top]

Why HR Metrics 

Explains Dr. Ron McKinley, both co-founder of ICEE and of the original ISO working group for human resource standards, “Due to his expertise and relationships, Zahid Mubarik and his firm are ideally suited to lead the expansion of ISO standards education and certification. He has dedicated himself to the ISO human capital standards from the very start with a diligence and focus on quality that is precisely the brand we wish to build throughout the world. We could not have found anyone more qualified than Zahid and his organization to lead this effort.”
Adds Lee S. Webster,  also co-founder of ICEE and of the original ISO working group for human resource standards, “Not only does Zahid bring the integrity, commitment, and perseverance required for bringing this new concept of enterprise engagement and standards into  human capital management, but he has a deep understanding of the education and experience involved and the distinction between ISO certifications and those of SHRM. One of his critical roles will be helping the human resources world throughout the world understand how ISO certifications and those of SHRM work hand-in-hand to help elevate the field by capitalizing on the shift from human resources to human capital that we have talked about for years but have not accomplished. ISO human capital certifications and standards focus on the management of specific practices that, when conducted in a strategic and systematic way, better align organizational goals with the actions of all stakeholders needed to achieve them.” 
Explains Bruce Bolger, co-founder and Managing Director of the International Center for Enterprise Engagement, “The essence of all ISO human capital standards is that organizations can achieve more sustainable success and better experiences for all stakeholders through a CEO-led strategic and systematic approach. Based on the experience of Zahid, his organization, and their extensive background and experience with leading organizations across so many borders, we cannot think of a better advocate for the concept of Enterprise Engagement and the application of a strategic and systematic approach to people management.” 
[return to top]

About HR Metrics 

HR Metrics is a seven-year-old human capital management analytics firm that helps organization’s align workforce activities with organizational performance in a measurable way. Its clients have included Engro, Standard Chartered Bank, British American Tobacco, PepsiCo, JW Forland, Byco Petroleum, Pakistan Petroleum Limited, Bayer, PTCL, Telenor, Allied Bank, wi-tribe, EY Ford Rhode, Pakistan Poverty Alleviation Fund and Higher Education Commission Pakistan.
Mubarik says the company has an interest in the area of Global Diversity & Inclusion benchmarks in Pakistan, and it publishes a periodical HR Magazine-Workforce Tomorrow in Pakistan. The magazine provides market insight on developing people management strategy in terms of employ brand, talent acquisition, retention, development, leadership growth, HR technology, diversity, innovation and ethics. 
Mubarik explains that the organization’s vision is to “Transform the profession from ‘Human Resource’ to ‘Human Capital’ with a verifiable impact on organization bottom line. Its mission is to help organizations to optimize workforce productivity by using competency-based HR, diversity and analytics, and now ISO standards. 
He says the company’s values are to:
Help organizations to shift the focus from measuring workforce “activities” to ‘impact.’
Provide data-driven solutions supported by local Industry research.
Ensure a high level of data integrity and confidentiality.
Emphasize the importance of translating data into useful strategies that get put into action. 

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
  • Get up-to-speed on ISO human resources standards and guidelines to enhance HR performance.

Live Education: Enterprise Engagement in ActionTake advantage of scheduled monthly live webinar preparation courses for the Certified Engagement Practitioner designation consisting of three one-hour classes and of quarterly Advanced Engagement Practitioner courses consisting of three one-hour webinar classes. The AEP course is for individuals or teams seeking preparation ISO 10018 professional certification status. ICEE periodically runs regional one-day workshops on ISO 10018 Quality People Management principles and certification.

Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. 2019 Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
A CEO's Guide to Engagement Across the Enterprise cover
In Print: 
Written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

•  10-minute short course: click here for a 10-minute introduction to Enterprise
•  Engagement and ISO standards on
•  5-minute Audiopedia summary of the Enterprise Engagement field.

•  The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.

[return to top]

Enterprise Engagement Resources


EGR International Inc.

Perks Conventions


Marketing Innovators