Knowledge - Studies

Everyone knows that word of mouth is the best advertising; it literally costs nothing because, according to Gallup research, customers who feel "wow" about a company will willingly share their happiness with friends or colleagues without any incentive at all. The smartest customer referral programs leverage the ... [ read more ]

Recognition is an essential part of any successful engagement strategy. Directly addressing the very human need for acknowledgment and purpose solidifies the relationship of employees to the organization, and also provides direction to keep the team on track to achieve company goals.... [ read more ]

Verint Systems recently released the results of new research it conducted in partnership with the consulting firm Ovum. The findings, say researchers, reinforce the demand for "quick and convenient service coupled with a calculated approach to personalization in order to foster customer engagement." Some highlights: ... [ read more ]

Employee engagement and recognition: What is the difference and how this affects solution providers and corporate planners. Over the last two decades, the recognition field has become a multi-billion-dollar business with over a dozen leading solution providers and hundreds of smaller ones across the U.S. Companies spend billions on ... [ read more ]

A new book, The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, provides a perspective on the current B2B selling environment that’s essential reading to anyone interested in sales force and customer engagement. We put this book in the "wow" category for ... [ read more ]

Gamification form Badgeville has released the results of an independent survey of over 500 business workers, ranging from entry-level employees to C-level executives, looking at the success of gamification across U.S. organizations. The results: 78% of workers are utilizing games-based motivation at work and nearly all (91%) say these systems improve... [ read more ]

Whatever your needs, you'll hopefully find a stat, study or survey here that will help you solidify your case and achieve your objectives. When you work in an industry that's called upon to justify its existence at every turn, data is ammunition. Experienced motivation professionals know that the right statistic... [ read more ]

Keeping employees happy, productive and loyal is essential to the long-term health of any company. But generational differences in the workforce tend to complicate matters when it comes to essential elements of employee engagement such as rewards and recognition... [ read more ]

Tom McMullen, writing recently on the Hay Group blog, notes that a recent study of World@Work members found only 11% of organizations conduct a formal ROI assessment of their reward programs. However, 48% of respondents said they planned to more rigorously assess... [ read more ]

A new study by the Incentive Research Foundation, Rebounding the Recession: The Future of Incentive Travel 2014, finds that incentive travel rewards are perfectly matched to the emerging needs of today’s multi-generational workforce and ... [ read more ]

Gallup Business Journal recently reported that employees who work for a female manager in the U.S. are actually more engaged, on average, than those who work for a male manager. However, only one in three (33%) working Americans say they currently have a female boss. Female managers themselves tend to be more engaged than male managers. Gallup finds that ... [ read more ]

Deloitte’s newly released 2015 Supply Chain Survey has found that only 45% of supply chain and 40% of procurement executives at U.S.-based global companies are “extremely” or “very” confident that their supply chain organizations have the competencies they need today. ... [ read more ]

Management’s view of a key aspect of engagement is not very favorable at this point. More than half of managers (52%) consider their employees less loyal than five years ago, according to a survey of more than 1,200 executives and managers by the American Management Association (AMA). Just over ... [ read more ]

Even top corporate executives who are aware of engagement practices aren’t always aware of the financial return they can deliver. The Engaged Company Stock Index shows that companies with high levels of employee, customer and community engagement financially outperform ... [ read more ]

Gallup reports that the percentage of U.S. workers engaged in their jobs rose from an average 31.7% in January to an average 32.9% in February. The latest monthly rate of employee engagement is the highest Gallup has recorded in three years and is a full 1.5 percentage points above where it stood in February 2014.... [ read more ]

A shift is taking place in workplace wellness related to the concept of Enterprise Engagement, linking wellness strategies to an organization’s culture, retention, productivity, performance and even customer and employee satisfaction. By Amy Kramer & Paula Godar. Wellness goes beyond the obvious benefits of lowering healthcare claims,... [ read more ]

Mobile technology is just the latest tipping point for Enterprise Engagement, as it brings everyone in all areas of business the power to engage people in a highly tangible way. A recent study by International Data Corporation, commissioned by OpenMarket, which considers itself a leader in enterprise mobile engagement, found that most companies take an ad hoc approach to mobile engagement... [ read more ]

Issues related to employee and customer engagement are at the top of the list of CEO challenges worldwide, according to CEO Challenge 2015, an annual survey of... [ read more ]

Avatar Solutions recently announced the results of its annual analysis of employee engagement levels in the U.S., finding that only 29.2% of employees surveyed were "Actively Engaged," 58.8% were "Partially Engaged" and 12% were "Actively Disengaged." ... [ read more ]

Don McPherson, President and Co-Founder of Minnesota-based Modern Survey, recently noted that when people say they know and understand the organizational values of the company they work for, those people are 51 times more likely to be "Fully Engaged" than ... [ read more ]

A new study by the Incentive Research Foundation, 10 Trends for Merchandise and Gift Card Programs in 2015, notes that retaining top performers and preparing them to take over the reigns during the next decade is a top priority for most organizations. A crucial part of that process will involve Merchandise and Gift Card... [ read more ]

Cindy Mielke, VP of Marketing at Marketing Innovators, recently wrote about how technology has changed the way we handle almost everything, including how we communicate. From the increasing prevalence of cell phones to the introduction of social networks, ... [ read more ]

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

If recognition is thoroughly woven into the fabric of your culture, it becomes a true measurement tool of individual and organizational performance... [ read more ]

This paper explores how to keep employee engagement alive, even during economic downturns. The ideal engaged employee has a proven track record of making meaningful contributions, speaks positively about the organization to friends, coworkers, clients and potential employees, and puts forth the extra effort to be successful over the long term. Since employee engagement is proven to have a measurable impact on profitability (due to enhanced productivity, innovation and the quality of goods and services delivered) the imperative for managers becomes development of engagement strategies and practical implementation. If you haven’t done so already, now is the time for you and your team members to take the initiative – define what your engagement objectives are, how they will be accomplished and get the necessary buy-in. Understand that engagement efforts don’t fall only to managers; the process needs to be a two-way street. Employees have high expectations of management, and management should have the same high expectations of their employees. Read the full white paper here... [ read more ]