Microsoft has acquired Incent Games Inc., the developer and owner of FantasySalesTeam, a gamification platform that has helped improve CRM adoption through collaboration and team based competition. FantasySalesTeam’s clients include Bayada, Comcast, Michelin, Hewlett-Packard, Siemens, FSU Credit Union and Wireless Zone, among others. Terms of the deal have not yet been released.
The website TechCrunch reports that FantasySalesTeam’s software will be integrated into Microsoft’s Dynamics CRM platform, but MS will continue to support those who are using it with other CRM solutions. Founded in 2012, FantasySalesTeam had raised $1.4 million in outside funding from investors, including ATX Seed Ventures, Central Texas Angel Network and Marvel Venture Partners.
“Our focus continues to be on not only providing the best solutions to our customers, but also helping them be wildly successful,” says a post on the Microsoft website about the acquisition. “We are committed to going the last mile in helping them impact revenue growth. We believe that motivating users of Dynamics CRM to focus on their most important metrics while simultaneously increasing usage and adoption can help drive tremendous impact on our customer’s success.”
More information here.