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EEA to Publish the First Guide to Leading Brands in the Gift, Promotional Products and Rewards Market

Barb Hendrickson, incentive industry veteran, is selected by the Enterprise Engagement Alliance to create the industry’s first “Brand Manual: A Guide to the Leading Brands Active in Gifts, Rewards & Recognition,” designed to help companies select the most appropriate brands to better tell their stories through gifts, rewards, recognition, loyalty and affinity marketing programs.

The new Brand Experience Coalition of the Enterprise Engagement Alliance will publish the first-ever guide to brands active in the marketplace for business and event gifts, promotional products and rewards & recognition. The coalition, consisting of leading brands and master fulfillment companies, has been formed to educate the business world on the power of brands to enhance the perceived value and impact of any type of gift or reward in business.
 
Written by Barb Hendrickson, President of Visible Communication and a former Director and past President of the Incentive Marketing Association, ‘Brand Manual: A Guide to the Leading Brands Active in Rewards & Recognition’ is the first resource designed to help companies select brands for gifts and rewards appropriate to their own brands and values. 
 
The manual features the first overview of the “personality” and psychographics of each brand active in the market, along with a listing of the master fulfillment companies and other sources that can provide fulfillment, customization and personalization of non-cash rewards.
 
The guide will be distributed throughout the year on the ESM and RRN portals at EnterpriseEngagement.org and RewardsRecognitionNetwork.com, as well as via eNewsletters. 
 
Founding Brand Experience Coalition brand and master fulfillment company sponsors are: 
 
 
 Bulova
 
 
For More Information:
Bruce Bolger
Enterprise Engagement Alliance
Bolger@TheEEA.org
914-591-7600, ext. 230
 
 

Master the Principles of Enterprise Engagement and ISO 9001 and ISO 10018 Quality People Management and 9 New Human Resources Standards
 
Discover a new internationally sanctioned approach to create new wealthyou’re your organization by achieving greater return-on-investment on your organization’s budgets for culture, leadership, communications, training, rewards & recognition and more. 
 
In Print: Enterprise Engagement: The Roadmap 4th Edition, How to Achieve Organizational Results Through People and Quality for ISO 10018 Certification. 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
 
Online: The Enterprise Engagement Academy at EEA.tmlu.org, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on Coggno.com.
 
Services: The International Center for Enterprise Engagement at TheICEE.org, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.
 
 
Enterprise Engagement Resources
  • Enterprise Engagement: The RoadmapProfit from the Book on Enterprise Engagement & ISO 10018
  • Subscribe to Free ESM & other E-Newsletters
  • Click Here for Speaking, Advisory and other Services

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