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E2MA Posts Video of Engagement Plenary

A plenary session on Enterprise Engagement at the recent Exhibit and Event Marketers Association (E2MA) Red Diamond Conference, presented by Bruce Bolger, Founder of the Enterprise Engagement Alliance and Publisher of Engagement Strategies Media, was recently posted on YouTube.

The session covers all of the key elements of Enterprise Engagement, including the premise, return on investment, framework and overview, with a focus on the role of face-to-face experiences in the new world of engagement. ESM will post a report on the full proceedings at the Red Diamond Conference shortly.