Page 38 - Enterprise Engagement and ISO Standards eBook

Enterprise Engagement and ISO Standards

• Empowerment
• Engagement
• Leadership
• Networking
• Rewards and recognition
• Recruitment
• Responsibility
• Teamwork and collaboration.

Investors have reached similar conclusions as to what’s required to sustainably benefit from
human capital investments. A questionnaire created by the Human Capital Coalition, as well
as recommendations by CalPERS in its SEC filing, ask for information from public companies
very much aligned with the practices advocated by ISO principles and standards. These
disparate investor groups are asking similar questions of public companies related to all the
above issues.

It Starts At the Top

So what is an organization to do? The answer usually starts at the top, in organizations such
as Southwest Airlines, Whole Foods, Wegman’s, and many others whose top management
intuitively understand the connection between engagement and success and who have
found their own paths to connecting engagement across the enterprise. The framework
almost always includes:

• Identifying a clear brand, values and culture that fosters unique expectations across
all audiences

• Having an overall strategic plan to ensure an enterprise approach to engagement
that connects management and people across the organization

• Coaching and recruiting managers and people who can inspire with the right spirit
and capabilities for their jobs

• Continually assessing engagement, communication, learning, innovation, etc.
• Implementing ongoing, informative and trustworthy information that keeps people

informed
• Providing learning and self-assessment opportunities to ensure everyone is capable

of doing what is asked
• Using internal social media or other means to foster a sense of community between

all organizational constituents
• Rewarding and recognizing people in multiple ways for their contributions
• Measuring the results and providing continual feedback.

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