Page 39 - Enterprise Engagement and ISO Standards eBook

Enterprise Engagement and ISO Standards

Key Points

• The financial and other benefits of an Enterprise Engagement approach are critical to
sustainable organizational success.

• Engagement focuses on aligning people, programs and policies across the
organization, and that includes customers, distribution partners, employees,
suppliers, communities, etc.

• Engagement is a formal process that addresses all the key levers of engagement in a
strategic way, rather than on an ad hoc basis, as is usually the case.

• Engagement and return-on-investment (ROI) need to be measured through effective
analytics.

The good news is that between the available ISO and the Enterprise Engagement Alliance
resources, organizations have all of the information they need to get started.

Where to Go for More Information

 ISO Quality Management Principles, the seven quality management principles
published in 2012 (free): ISO.org/iso/pub100080.pdf

 ISO 10018: 2012 Guidelines on People Involvement and Competence
(about $120): iso.org/standard/46233.html

 The Enterprise Engagement Alliance at TheEEA.org for overall information on
the field, the Engaged Company Stock Index, engagement tools and more.

 The Enterprise Engagement Academy at EEA.tmlu.org for the Enterprise
Engagement Curriculum and Certification program.

 ESM (Engagement Strategies Media) at EnterpriseEngagement.org for ongoing
news and information on the field.

 Enterprise Engagement: The Roadmap, the first book on the implementation
of enterprise-wide engagement, available on Amazon.com.

 The Engagement Agency at EngagementAgency.net, the only company
specifically focused on helping solution providers profit from the emerging field of
engagement. Call Nick Gazivoda at 914-591-7600, ext. 238; Nick@TheEEA.org.

Page | 37