Page 35 - Enterprise Engagement and ISO Standards eBook
P. 35
Enterprise Engagement and ISO Standards
Chapter 7
The Roadmap to Success through Enterprise Engagement
What makes the ISO and investor conclusions so different from current organizational
practices? As can be seen in the figures below, most organizations remain divided by silos
that impede continuity of communication within the organization, which leads to a
disconnect between communication to customers and communities. Many lack a brand
definition or vision that connects and unifies expectations.
FIGURE 1: CURRENT STATE: ENGAGEMENT IS SILOED
FIGURE 2: ENTERPRISE ENGAGEMENT: THE ORGANIZATION IS ALIGNED TOWARD COMMON PURPOSE
In addition, the typical company uses disparate engagement tactics in such a way that they
often work at cross purposes. The marketing and sales teams focus on customers and
distribution partners, and the human resources and operations teams focus on internal
employees.
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