Published: Feb 29, 2016
Despite overwhelming C-suite interest in the topic of Enterprise Engagement, and compelling evidence of its importance to organizational success, HR leader Ruth Ross says most companies don’t have a formal strategy. In this interview, she says that despite an increasingly competitive and challenging business climate and facts and figures that demonstrate that... [ read more ]
Published: Aug 21, 2014
Founder and Chief Achiever Razor Suleman tells ESM how his firm has evolved in the engagement space by downplaying features and functions and selling solutions. Perhaps no other company in the incentive, recognition, or loyalty business warrants closer attention these days than Achievers. ... [ read more ]
Published: Dec 19, 2013
Q: Tell us a bit about Rymax’s history and its philosophy regarding ‘Loyalty Marketing.’
A: Rymax has been in this arena for over 18 years. We entered the space with a very distinct business strategy that incorporated key differentiating factors, such as providing rewards with high brand equity; offering rewards that are the latest and greatest, and not closeouts; creating a unique experience for clients via an analysis of their demographic and psychographic... [ read more ]
Published: Oct 28, 2013
Q: How did Premier Business Solutions get started?
Joyce Manthay and I started the company in 2001 after 15+ years working in various marketing and sales management positions in Corporate America. We had experience outsourcing to companies like ours to support the brands we managed, and we knew that we could provide far superior services – hence the beginning of our now 12-year-old company.... [ read more ]
Published: Sep 2, 2013
Q: Tell us a bit about Bunchball – how did the company come together?
A: I started Bunchball in 2005 as a social gaming company. In the process of building out that product, we started exploring the world of game mechanics and realized their power to motivate any kind of behavior, not just gameplay. So in 2007 we shifted focus to... [ read more ]
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