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Employee Engagement

Driving Talent Development with Data

Published: Apr 8, 2015

Leading-edge companies are tapping the potential of advanced analytics to improve talent acquisition, employee engagement, retention, talent development and, ultimately, their bottom lines. Soon this will be the... [ read more ]

Dunkin' Donuts Rewards ''Brilliant Bagel Behavior''

An intensive public relations campaign was created to entice consumers to try the bagels. During peak morning hours, Dunkin' Donuts employees conducted waves of bagel sampling, following instructions in a detailed, 15-page manual prepared by the company.... [ read more ]

Employee Engagement Group Issues New Video in Support of I-Engage

Published: Nov 25, 2016

A new viral video entitled "Why is Your boat Still Sinking?" was recently released by Woburn, MA-based Employee Engagement Group. The video examines the ongoing issue of employee disengagement and how employee engagement needs to involve the whole person, not just the employee. ... [ read more ]

Engagementís Emerging Role in Corporate Wellness

Published: Apr 8, 2015

A shift is taking place in workplace wellness related to the concept of Enterprise Engagement, linking wellness strategies to an organizationís culture, retention, productivity, performance and even customer and employee satisfaction. By Amy Kramer & Paula Godar. Wellness goes beyond the obvious benefits of lowering healthcare claims,... [ read more ]

Engaging Millennials in the Workplace

Published: Jul 6, 2015

Millennials are entering the workplace at such a swift rate that, according to Deloitte, they will make up 75% of the workforce by 2020. Organizations are scrambling to understand how they can better engage Millennials in the workplace.... [ read more ]

Female Bosses Are More Engaging Than Male Bosses

Published: Jun 1, 2015

Gallup Business Journal recently reported that employees who work for a female manager in the U.S. are actually more engaged, on average, than those who work for a male manager. However, only one in three (33%) working Americans say they currently have a female boss. Female managers themselves tend to be more engaged than male managers. Gallup finds that ... [ read more ]

Hampton Hotels Turns Culture Inside-Out

Published: Dec 24, 2014

The Hampton brand has knocked down its walls to unleash its culture Ė both internally and externally. Dictionary.com defines corporate culture as "the distinctive ethos of an organization that influences the level of formality, loyalty and general behavior of its employees."... [ read more ]

How to Make The Business Case for Investing in Employee Engagement

Published: Sep 16, 2016

Over the past decade or so, more and more organizations are talking about the importance of creating a culture of high engagement with their employees so they will create exceptional customer experiences. However, although employee engagement shows up as a top challenge for ... [ read more ]

How to Make the Shift to a PPMM Strategy

No doubt some people might dismiss Integrated Marketing as a passing fad, and who would view the burgeoning discipline of People Performance Management and Measurement (PPMM) as a buzz phrase or "flavor-of-the-month" marketing strategy.... [ read more ]

Human Resources and Marketing: A Missing Link?

This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't.... [ read more ]

Human Resources and Marketing: A Missing Link?

This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't.... [ read more ]

Incentive Federation

The Incentive Federation Inc. is the umbrella organization founded to promote, protect, and research the incentive field, encompassing recognition, promotional products, and related promotions. In addition to being the industry's primary lobbying entity, the Incentive Federation provides the infrastructure for industry-wide corporate outreach efforts spearheaded by the Incentive Performance Center, as well as for the research developed by the Forum for People Performance Management and Measurement at Northwestern University. Plus, the Incentive Federation commissions the industry's only benchmark studies on the use of incentives by U.S. organizations. All suppliers and customers in the incentive and promotion marketplace benefit from these initiatives.... [ read more ]

Incentive Gift Card Council (IGCC)

Incentive Gift Card Council (IGCC), is a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have. ... [ read more ]

Incentive Manufacturers & Representatives Alliance (IMRA)

The Incentive Manufacturers & Representatives Alliance (IMRA), a branch of Incentive Marketing Association (IMA), represents factory-direct salespeople in the incentive business, along with manufacturers. IMRA publishes a handbook for suppliers, conducts an annual marketing conference, and offers a free directory of incentive representatives. As a member, you automatically become a member of the IMRA.... [ read more ]

Incentive Marketing Association (IMA)

The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Global Incentive Council, IMA-Canada Council, Incentive Gift Card Council, Incentive Manufacturers and Representatives Alliance, Performance Improvement Council, and the Incentive Technology Council. ... [ read more ]

Incentive Marketing Association - Canada Council (IMA-CC)

IMA-CC, a branch of the Incentive Marketing Association (IMA), provides information services, publications, conferences and seminars, media representation, research, and public relations efforts to the Canadian corporate community to promote the use of incentives. IMA-CCís primary goals are to build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance.... [ read more ]

Incentive Program Powers Sydney's Monorail System

As a result, Monorail management decided to concentrate on servicing the tourism and corporate meetings markets. Due to the highly competitive nature of the transit and tourism industry, TNT opted for an employee incentive program that emphasized service and sales goals for workers. Increases in certain high-yield fare products covered the cost of running the incentive program while providing return-on-investment for the company. ... [ read more ]

Incentive Research Foundation

The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance... [ read more ]

Incentives, Motivation, & Workplace Performance

A summary of research by the ISPI (International Society of Performance Improvement) on the impact of incentive programs and the essential implementation steps necessary for success. Shows how helpful incentive and motivation programs can be in terms of engaging employees and improving performance.... [ read more ]