Channel Engagement

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world. ... [ read more ]

This "model" human capital report condenses the longer profile of the "ideal" practitioner of Stakeholder Capitalism - a fabricated organization known as IMC, an integrated communications company. See ESM: -"The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism." This model was created to help organizations of all sizes visualize the format and contents of a human capital report based on ISO 30414 Human Capital reporting standards for employees and ISO 10018 People Engagement standards for customers, channel and supply chain partners, and communities. ... [ read more ]

Founded as Heritage Meetings and Incentives in 1980 by Paul Ferreira, now President and Board Chairman , HMI Performance Incentives has always sought to be one step ahead of the game, says Lincoln Smith, Chief Strategy Officer. ... [ read more ]

This one-hour EEA webinar with marketing and human capital experts will explain the benefits of publishing human capital reports to engage customers, employees, distribution and supply chain partners, and communities, as well as provide an overview of the implementation process. ... [ read more ]

The concept of Stakeholder Capitalism has existed for decades but there remains confusion about the definition that is either a natural phenomenon with the emergence of any new concept or in some cases an effort to poke holes in the concept by deliberately mis-defining it. ... [ read more ]

Last week, the Enterprise Engagement Alliance released its updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists. This week, it has published its updated Enterprise Engagement: The Roadmap - How to Implement Stakeholder Capitalism to provide management at all levels a comprehensive implementation guide with detailed information on the theory, economics, and practices of Stakeholder Capitalism and human capital management across the enterprise. ... [ read more ]

The Enterprise Engagement Alliance's newly updated Enterprise Engagement for CEOs: The Little Blue Book for Stakeholder Capitalists provides boards and senior management with a short course on how to turn theory into action. A recent survey by the Conference Board found that 92% of CEOs agree with the shift to Stakeholder Capitalism and 82% say they have begun the implementation process. ... [ read more ]

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]

As author of Strategic Management, A Stakeholder Approach, first published in 1984, R. Edward Freeman can be considered one of the founders of the theory underlying the Stakeholder Capitalism movement of the 2020s. He's Professor at the Darden School at the University of Virginia and of the more recently published Stakeholder Theory, an update on the topic since the publication of his first book. ESM recently interviewed Freeman to learn his views on the state of the Stakeholder Capitalism movement.... [ read more ]

EGR International was one of the first firms to position itself as an enterprise engagement agency to help organizations align all stakeholders around a common vision. It was also one of the first in the incentive field to diversify beyond face-to-face events and incentive programs into other forms of communications through its in-house creative agency BlackLab Media.... [ read more ]

When the subject of Stakeholder Capitalism and reporting comes up, the first challenge often is: provide an example of an organization based on Stakeholder Capitalism principles and of an ideal human capital report. ... [ read more ]

The Enterprise Engagement Alliance has created the first formal learning and certification program on Human Capital Management, Measurement, Employee Engagement ROI, and Compliance for chief financial officers for CFO.University, a leading community for CFOs that will qualify CFO.University members for an EEA CFO certification.... [ read more ]

A continuing education program for CFOs (Chief Financial Officers) and attorneys on human capital management, reporting, and ROI of engagement in the new world of ESG (Environmental, Social, and Governance) is the topic of a four-hour virtual workshop for attorneys and accountants seeking to maintain their accreditation through continuing education. The program, set for May 15 from 9 am to 1 pm, is open to anyone in business for $49. ... [ read more ]

One10 Marketing, a top-10 full-service performance improvement company, faced the pandemic by finding new ways to serve customers and leverage its people and expertise, says Richelle Taylor, Vice President Strategic Marketing. It is helping companies rapidly shift to new ways to engage, from moving travel incentives and meetings to merchandise and other rewards and virtual events; connecting to the hearts and minds of employees through enterprise engagement technology and effective communications and training, and by helping clients benefit from analytics to make better decisions.... [ read more ]

This Enterprise Engagement Alliance Zoom show on Thu., Nov. 19 at 1 pm ET US features leaders in human capital management, measurement, accounting, and disclosures on what may be one of the most significant changes in business in a generation: the materiality of human capital. ... [ read more ]

The EEA's Engagement Agency service has launched a turnkey solution for human resources, marketing or independent entrepreneurs seeking to profit from the emerging field of human capital management, metrics, ROI of engagement and brand story telling.... [ read more ]

The RBL Group (RBL) and CorpU have co-created, refined, and delivered an Organizational Guidance System (OGS) to help organizations more effectively achieve their goals. For a limited time, they are inviting organizations free access to an assessment tool to “identify specific paths to achieve the results you want to impact for talent, business performance, customers, and investors.” ... [ read more ]

A human resources visionary will discuss the emerging concept of Stakeholder Capitalism, the coming human capital mandate and the challenges and opportunities presented to the human resources management community in this new EEA Zoom series: Stakeholder Capitalism in Action, kicking off June 16 at 12 pm, ET. The program will be followed on June 24 at 1 pm ET with a new EEA Zoom show on Measurable Engagement Solutions, focused on what CEOs and HRs need to implement Stakeholder Capitalism principles. ... [ read more ]

Founder Bob Dawson's ROI measurement platform is now in the hands of Agility Growth Partners, a Birmingham, AL firm that focuses on implementing growth solutions for clients.... [ read more ]

The key findings of the Enterprise Engagement Alliance webinar on Human Capital Management, Metrics and ROI of Engagement held May 19, 2020: Most attendees agree that Covid-19 will put an even greater focus on people and that very few organizations have a strategic and systematic approach to stakeholder engagement. Trust will be a critical factor as we come out of the crisis. ... [ read more ]

Professors from Harvard Business School, University of Virginia's Darden School of Business and George Washington University author books that include the fundamental need for CEOs to lead a strategic and systematic approach to addressing the needs of all stakeholders. ... [ read more ]

Laura Queen rose through the ranks of human resources at multiple companies for more than 20 years. She made the decision to use her expertise to assist mid-cap private equity, venture capital and strategic buyers in mitigating risks by better evaluating the human capital aspect of potential acquisitions. ... [ read more ]

The new GRS rewards catalog uses artificial intelligence to display the brands and products most likely to appeal to program participants. ... [ read more ]

A one-hour webinar presented by the faculty of the Enterprise Engagement Alliance clearly shows the key human capital metrics organizations can use to better achieve their goals and how to design return-on-investment based engagement processes. ... [ read more ]

Gary Rhoads, Co-Founder of Xvoyant.com, a SaaS-based software to support effective one-on-one sales management, believes that the current crisis could cause a permanent change in the way organizations engage their people and sell. ... [ read more ]

The Northwestern University Law School’s Workforce Science Project is hosting the first certification preparation program for ISO 30414 Human Capital Reporting and ISO 10018 Quality People Management standard, the first of which was recently achieved by DTE Energy... [ read more ]

As the SEC weighs final rules for human capital disclosures following the commenting period that just closed, SEC Chair Jay Clayton expresses strong support in a recent Dublin speech.... [ read more ]

Bruges, Belgium-based Motisha, a European engagement and incentive platform, has recruited Fintan Connolly from Workhuman.com to help it create a platform to power the discipline of enterprise engagement. ... [ read more ]

In its quest to provide clients a lifetime career management solution, E2E Group has the potential to transform the traditional recognition field from focusing primarily on rewards and technology to providing full-service human capital management solutions. ... [ read more ]

This interview with Jim McCann, Founder and Chairman of 1-800-FLOWERS.COM, based in Carle Place, NY, continues ESM's new Quality People Management CEO series honoring chief executives at organizations that value the importance of a strategic and systematic approach to engaging all stakeholders. ... [ read more ]

Ask anyone involved with technology implementation, and they'll tell you that the most frequent cause of failure is to strategically and consistently address the people issue. ... [ read more ]

Discover a breakthrough, practical approach supported by ISO standards to enhance performance and stakeholder experience at Selling Power’s Sales 3.0 Conference, "Frictionless Selling," June 18-19, and "Enterprise Engagement in Action," June 20, at the Drake Hotel in Chicago.... [ read more ]

This profile of Colleen Wegman, the CEO of Wegmans, the 37th-largest supermarket chain in the U.S., continues ESM's new Quality People Management CEO series honoring chief executives at organizations that base their success on a strategic and systematic approach to engaging all stakeholders - customers, distribution partners, sales and nonsales employees, vendors and communities. ... [ read more ]

This profile of Bill McDermott, the American CEO of SAP, Europe's largest software company, continues ESM's new Quality People Management CEO series honoring chief executives at organizations that base their success on a strategic and systematic approach to engaging all stakeholders - customers, distribution partners, sales and nonsales employees, vendors and communities. ... [ read more ]

This profile of Hubert Joly, CEO of the consumer retailer Best Buy, kicks off ESM's new Quality People Management CEO Profile series highlighting chief executives at organizations of all types and sizes whose success is based on a strategic and systematic approach to engaging all stakeholders. ... [ read more ]

Dr. Ron McKinley, Vice President and Chief Standards Officer for the University of Texas Medical Branch at Galveston, co-founder of the UTMB’s Enterprise Engagement Advisory Practice focusing on the healthcare and hospitality fields, and co-founder of the International Center for Enterprise Engagement (ICEE), recently spoke to ESM, outlining the benefits of the ISO 10018 framework and how to obtain certification... [ read more ]

The only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to achieving organizational objectives and improving shareholder value and share-price performance in public and privately held organizations, government, and not-for-profits. ... [ read more ]

Crutchfield Manager of Corporate Sales and Business Development Will Crutchfield describes how a 44-year-old privately held online car audio and home electronics retailer uses classic engagement strategies to thrive in a market decimated by large online and big-box retailers.... [ read more ]

In their new book, "Inbound Organization," authors Todd Hockenberry and Dan Tyre, among the earliest leaders in the Inbound and Content Marketing movement, focus on the importance of engaging the entire organization, principles that will resonate with ESM readers and Enterprise Engagement Alliance members. ... [ read more ]

Bob Dawson, a serial entrepreneur in the incentive and related travel field, is the first to admit he is "bleeding edge." ... [ read more ]

The International Center for Enterprise Engagement's first annual conference focuses on the establishment of a formal professional and academic curriculum for this emerging field and the first ISO 10018 certification program for quality people management.... [ read more ]

In his book, Payoff: The Hidden Logic That Shapes Our Motivations, behavioral psychologist Dan Ariely details an experiment that pitted three motivators against each other. ... [ read more ]

So what will happen should ISO go beyond the issuance of its Quality Management Principles and eventually approves formal standards for engagement? The opportunity could be significant, says Lee S. Webster, Secretary for ISO TAG 260, which has oversight over the engagement standards.... [ read more ]

The decision in 2015 by the stewards of ISO 9001 to create Quality Management Principles that include engagement is supported by both researchers and workplace observers who have observed ISO standard compliance in action. A study of ISO compliance... [ read more ]

The Solata Engagement Portal, an open-source platform for the management of enterprise-wide engagement programs, is now available to solution providers seeking a robust and highly customizable program management technology for their clients. ... [ read more ]

To our knowledge, EGR International was the first among the very few traditional marketing, incentive, or recognition companies that made a formal commitment to the engagement field. As a founding sponsor of the Enterprise Engagement Alliance in 2008, EGR International, which had its roots in the ... [ read more ]

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort. ... [ read more ]

If you’re like the majority of companies, you go to market through one or more channels of distribution, which means it’s critical for you to generate loyalty to your brand among channel reps. Channel reps are the people who make the ultimate sale. They’re also the people who say “So, you want me to be loyal, huh? Well, you’d better give me a good reason.” Now what do you do? A recent study by Maritz demonstrates that a rep incentive program can be a great way to build loyalty – as long as you do it right.... [ read more ]

In many industries and businesses, channel partners are key links between employees and customers- a weak link if they are ignored, an important source of strength if they are engaged. The stakes are high. Channel partner impact can be enormous in terms of sales volume, market share, brand reputation and “share of customer”, i.e., in engaging customers. Indeed, channel partners are often the sole link to the customer. But channel partners can also impact employee engagement, especially when they fail to deliver. Conversely, channel partner engagement is directly affected by the employees who manage them and who produce the products and services. In short, most businesses succeed only to the degree that symbiotic relationships exist between employees, customers, channel partners and vendors. This is the basis upon which “Enterprise Engagement” is built. In this paper, we focus on channel partners as a key constituent of organizational success and we offer practical strategies and tactics to engage them.... [ read more ]

This paper from the Incentive Research Foundation looks at the factors in incentive program design and implementation that can impact its success.... [ read more ]

This article defines integrated marketing and looks at the the importance of communication to program success.... [ read more ]

This article provides an overview of research from the Forum for People Performance Management and Measurement looking at the importance of communication between human resources and marketing.... [ read more ]

This article looks discusses the various types of resellers and the types of incentive programs that can be used to motivate resellers and looks at some of the factors that can influence the success of such programs.... [ read more ]

How can you make your distributor/reseller incentive program stand out to increase its chances of success? This article offers a number of suggestions.... [ read more ]

What makes a successful consumer incentive program? Here's a look at how to set goals, track results, and measure ROI.... [ read more ]

This article addresses the important issue of setting goals and objectives for your sales incentive plan.... [ read more ]

This study from the Forum for People Performance Management and Measurement published in 2011 sought to understand the organizational drivers of employee satisfaction and employee engagement, and the downstream effects of these employee attitudes on customers and financial performance. This study was one of the research foundations for the creation of the Enterprise Engagement Alliance. The Forum was co-founded by Bruce Bolger and the Incentive Performance Center funded by The Motivation Show and about a dozen incentive companies in about 2000. ... [ read more ]

This article looks briefly at some of the important federal tax requirements that apply to incentive programs. ... [ read more ]

This research article identifies several characteristics driving employee engagement, including employee satisfaction, and identifies organizational communication as a key driver of employee satisfaction.... [ read more ]

According to this study, combining use of promotional products with other marketing media will improve overall results.... [ read more ]

This article takes a look at the Incentive Federation's 2007 U.S. Incentive Merchandise and Travel Marketplace Study.... [ read more ]

In today's economic environment, employers are struggling to find every advantage possible to thrive, grow or simply to stay in business. For most US based organizations payroll represents the largest expense. Advantages therefore, come first and foremost through better talent management.... [ read more ]

This document examines properties shared by Employee Lifetime Value and Customer Lifetime Value, which are explored in further detail in a 45-page research report entitled Employee Lifetime Value: Measuring the Long-Term Financial Contribution of Employees. ... [ read more ]

While most people would agree that gift card consolidators are a significant force in the incentive industry, there seems to be some confusion about just what a gift card consolidator is and who stakes claim to the title.... [ read more ]

The old tools for reaching and building relationships with customers aren’t working as effectively anymore...... [ read more ]

Clear, creative, continuous. That formula guarantees enthusiasm for any program. And the Internet makes it easier than ever to make communications count.... [ read more ]

This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation.... [ read more ]

This feature article from Engagement Strategies Magazine looks at how AstraZeneca's internal and external engagement efforts have helped to make it one of Fortune Magazine's "Most Admired Companies."... [ read more ]

This article, based on research funded by the Promotional Products Association International, looks at how using promotional products to support customer communications efforts can improve engagement. ... [ read more ]

What's the role of rewards and recognition within the field of enterprise engagement? There is almost nothing more engaging than a carefully selected reward or gift well suited to the recipient and commensurate with his or her contribution, as a customer, channel partner, or employee.... [ read more ]

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Going on its fifth year, the Purpose Summit brings together leaders in all areas of management seeking to make their organizations a better place to work and do business with, and to make life better for the customers, employees, or other stakeholders they serve. Many companies bring multiple managers to help foster alignment, according to the organizers. ... [ read more ]

Perhaps a reflection of the traditional siloes between marketing and human resources, the frequently used term human capital analytics often applies only to employees, when as everyone knows customers are an equally important source of value creation. ... [ read more ]

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A lot of research over the past decades has focused on the theory, economics, and framework for the implementation of stakeholder capitalism. This study addresses the implementation process of stakeholder management at the practical level based on research conducted in Brazil. ... [ read more ]

Organizations cannot build trust and start to tell the truth until they are either forced to by law or market forces to change their business models. ... [ read more ]

An organization dedicated to helping CMOs (chief marketing officers) and other growth leaders drive more humanized growth for their organizations sponsored a study on the impact of stakeholder management and value creation strategies conducted by the University of Oxford Said Business School. ... [ read more ]

As of a week after the release of this announcement by the World Economic Forum in January 2024, no one in the business media we could find has yet to publish this commitment by leading companies to voluntary disclosures generally aligned with the principles of stakeholder management and the new European Union Corporate Sustainability Reporting Directive. ... [ read more ]

According to published reports, the business world is moving away from using the term ESG (environmental, social, governance) and replacing it with terms such as “responsible investment.” Here are some of the latest arguments against ESG. ... [ read more ]

Here’s a periodic roundup of news in the world of stakeholder management.... [ read more ]

This step-by-step process demystifies the concept of stakeholder capitalism by focusing on its practical implementation, metrics, and continuous improvement process. This framework is based on the holistic, strategic, and systematic approach familiar to anyone involved with total quality management in manufacturing. ... [ read more ]

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Here’s the latest news in the world of stakeholder management.... [ read more ]

The Enterprise Engagement Alliance and Talent Management Evolution have created a People Value Impact Calculator (PVIC) that organizations can use to make better compensation, engagement, and marketing decisions and to better estimate the cost of disengagement on sales, profits, stakeholder experiences, and other goals and objectives. A basic one-company license for PVIC comes with an EEA Corporate Solution Provider Enterprise membership.... [ read more ]

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This Enterprise Engagement Alliance YouTube show gathers experts from a European Union advisory firm specializing in human capital law firm, a leading US law firm, an organization of chief financial officers and a human resources expert to review the status of US compliance with the law. ... [ read more ]

In March 2022, the Enterprise Engagement Alliance featured a YouTube show with three leaders in the Stakeholder Capitalism and related ESG (Environmental, Social, Governance) to assess the state of the movement. Now 18 months later, we bring back two of the three panelists to discuss the current state.... [ read more ]

Over the last few months, BlackRock CEO Larry Fink tells associates he is no longer using the term ESG (environmental, social, governance) and McDonalds recently reduces mention of the term from its web site. Does this mean the end of ESG (Environmental, Social, Governance) or a healthy focus on how a strategic focus on sustainability creates value rather than fodder for glossy corporate sustainability reports read or believed by few. Ironically, right wing efforts actually could reduce efforts to curb ESG could actually lead to less transparency. ... [ read more ]

Here is a comparison of the two business systems to help you decide which is better for business.... [ read more ]

An analysis of the corporate sustainability reporting of Johnson and Johnson, arguably one of the most stakeholder-focused multinational companies in the world, demonstrates that it will fall far short of the requirements it will have to meet to comply with the EU Corporate Sustainability Reporting Directive. This suggests that many other companies may be in the same boat. ... [ read more ]

Because the entire concept of stakeholder management, metrics, and reporting is barely taught in schools or discussed in the media, coupled with confusion created by the Business Roundtable, BlackRock, and the anti-ESG forces, many organizations are struggling to address the growing demand for organizations to enhance returns for investors by creating value for customers, employees, distribution, and supply chain partners.... [ read more ]

Large companies have the resources to create highly integrated employee and other stakeholder engagement platforms through their internal portals. For SMEs (small- to- medium-size) enterprises without such resources, Enterprise Engagement technologies can make it easy to engage all key stakeholders on a single, configurable platform. While there may be 100 or more employee recognition and gifting platforms, the Enterprise Engagement Alliance could identify only eight Enterprise Engagement technology platforms in an extensive Internet search, six of which responded to our request for additional information on their technologies. ... [ read more ]

Investment activists promoting DEI (diversity, equity, and inclusion) should place more focus on the economic benefits and how DEI practices get integrated into the enterprise rather than siloed into departments with limited scope writes the author, principal of a boutique ESG (Environmental, Social, Governance) advisory firm and board member of the Interfaith Center on Corporate Responsibility and the Enterprise Engagement Alliance, ... [ read more ]

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A survey of 130 Conference Board chief human resources officers (CHROs) indicates a general state of optimism, despite talk of recession and the potential negative impact of AI. ... [ read more ]

This study of Diversity, Equity, and Inclusion (DEI) finds little connection between the actual demographics of management and employees and expressed feelings of diversity, equity, and inclusion. By distinguishing between demographic factors and how people feel about DEI in the workplace, the authors turn some conventional thinking on its head. ... [ read more ]

The history of ISO 9001 quality management standards provides a solid foundation for predicting what will happen now that the European Union has made such disclosures a matter of law. A certain percentage of affected organizations will view the disclosures as a competitive opportunity. On the other hand, perhaps 50% or more will view it strictly as a compliance issue. ... [ read more ]

The looming question for organizations is: how much is this going to cost? The good news is that the Enterprise Engagement Alliance and its affiliates have first-hand experience: ours are almost the only companies in the world that have created human capital reports and conducted audits for both very large companies and an SME (small- to medium-size enterprise), providing us with first-hand experience of the time and expertise involved; the cost, and scalability factors.... [ read more ]

The history of ISO 9001 quality management standards provides a solid foundation for predicting what will happen now that the European Union has made such disclosures a matter of law. A certain percentage of affected organizations will view the disclosures as a competitive opportunity. On the other hand, perhaps 50% or more will view it strictly as a compliance issue. ... [ read more ]

Despite fears that AI can automate many tasks that today require people, the authors cite a survey of chief human resources offers finding that 65% believe that AI will have a positive impact on human resources, at least over the next two years.... [ read more ]

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The rise of engagement is creating demand for a new type of technology: the engagement portal. As reported by the Starr Conspiracy in its report, 2016 Employee Vendor Brandscape, ... [ read more ]

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This is the second in a multi-part series on the creation of Corporate Sustainability Reports for all sizes and types of organizations. This article focuses on the strategy for Corporate Sustainability reporting based on the size of the organization. For Part 1 of this series, click here: Is It Time for Your Organization to Publish a Corporate Sustainability Report. ... [ read more ]

If the implementation of Stakeholder Capitalism requires a strategic and systematic process, it stands to reason that the emergence of this field will foster the creation of a new field of experts, services, and technology, much as occurred in the field total quality management, customer relationship management, loyalty management, and many others. Along with the Enterprise Engagement Alliance and its Engagement Agency division, Stakeholder Business is among the first businesses specifically launched to help guide CEOs seeking to make the shift to Stakeholder Capitalism. ... [ read more ]

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Here is a recap of recent articles and research about Stakeholder Capitalism and ESG (Environmental, Social, Governance (ESG).... [ read more ]

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The Enterprise Engagement Alliance offers free or low-cost ways for people to get started down the path to learning about the formal principles, economics, implementation, and reporting processes of stakeholder management, the implementation process for Stakeholder Capitalism. This learning program is even more important now that the European Union has established stakeholder management as a business norm in its new Corporate Sustainability Reporting Directive requiring disclosures on all areas of stakeholder engagement of large companies (over 250 employees) doing business in Europe. ... [ read more ]

Many of the same governors who have come out against Environmental, Social, and Governance (ESG) have signed into law public benefits corporation statutes which enshrine Stakeholder Capitalism into the corporate laws of their states for any organization which wishes to benefit from them. Beneath the rhetoric, well-known governors in both parties support the principles of Stakeholder Capitalism. ... [ read more ]

This Change.org petition simply asks politicians to stay out of a non-partisan movement most approve of, as there is no need for legislative action to help organizations enhance returns for investors by creating value for customers, employees, supply chain and distribution partners, and communities.... [ read more ]

Organizations or professionals seeking to understand how a stakeholder approach to management can enhance performance and experiences across the enterprise can draw from a complete library of free or lost-cost information resources to begin your journey. ... [ read more ]

An audit of the Augeo Marketing Encore technology confirms that it maintains the capabilities necessary to support an Enterprise Engagement approach to management and marketing and to support Annex SL and ISO 10018 People Engagement standards. ... [ read more ]

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The Enterprise Engagement Alliance was founded in 2008 to advance a strategic and systematic approach to people across the enterprise, otherwise known as the “S” of Environment, Social, and Governance (ESG.) Founded well before the emergence of Stakeholder Capitalism, the EEA has led the way in helping to create a formal roadmap for organizations and solution providers profit from this emerging approach to success in business and to discouraging the “bright shiny object” approach that continues to describe most organizational approaches to people management. Here’s a summary of the EEA’s actions to advance the cause of people since it’s formation. ... [ read more ]

Nick Shepherd, a retired chief financial officer now active as an author of books and articles on financial management and human capital, argues in this new ESM column, CFO Corner, that the financial information provided by organizations today leads to bad decisions because it provides no way to measure the financial impact of stakeholder engagement. The accounting system, says this highly experienced financial officer, does not account for the future value created by investments in people today, nor the future value destruction that occurs in short-term layoffs, such as those occurring at Twitter. ... [ read more ]

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The little-known ability offered by Enterprise Engagement technology to do for general stakeholder engagement what CRM has done for customer relationship management will gradually get a boost as more companies enter the field and organizations large and small recognize the enormous advantages of aligning all stakeholder engagement practices on a single platform. ... [ read more ]

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JUST Capital Founder and hedge fund billionaire Paul Tudor Jones cites the results of an ETF that he helped create to argue that opponents to Environmental, Social, Governance are dead wrong and that ESG has not yet fully captured the importance of the “S” in a CNBC interview with Andrew Ross Sorkin.... [ read more ]

As part of its outreach effort for strategic people management, the Enterprise Engagement Alliance maintains two regularly updated libraries of links to information on Stakeholder Engagement and the Incentive Rewards and Recognition (IRR) fields. ... [ read more ]

The Tarrytown, NY-based Enterprise Engagement Alliance, the leading think-thank, outreach group, and professional education service for Stakeholder Management and Human Capital Management and reporting, has joined forces with 4C GROUP to offer an international advisory service for Stakeholder Management and Human Capital Reporting. ... [ read more ]

Speaking before the Interfaith Center on Corporate Responsibility, Leo E. Strine Jr., an expert on corporate governance, provides a clear definition of Stakeholder Capitalism that he believes finds common ground among the right and the left, including a little bit of pain for each side. If done right, Stakeholder Capitalism can benefit all the interests we care about while preserving our individual freedoms.... [ read more ]

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ITA Group, which describes itself as a global leader in corporate engagement solutions, has announced its acquisition of employee engagement and experiential learning company NKD.... [ read more ]

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An influential health care executive challenges Environmental, Social, Governance (ESG) in Wall Street Journal editorial; demand grows for ESG-oriented executives in the private equity world, and the subject of Stakeholder Capitalism makes it onto the agendas of Trinet and Fast Company conferences being held in New York in September. ... [ read more ]

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A survey of over 3,000 Americans by JUST Capital demonstrates that the Stakeholder Capitalism movement has made minimal progress since the 2019 Business Roundtable update of the corporate charter to include all stakeholders. The survey responses highlight the reasons for the high, hidden cost of Shareholder Capitalism: high levels of employee and customer dissatisfaction.... [ read more ]

This library of links to information and other resources on Stakeholder Capitalism, Human Capital and Enterprise Engagement is intended to provide an ever-growing, collaborative source for those seeking to move from talk to action or simply seeking to better understand a strategic focus on people in business. ... [ read more ]

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The Enterprise Engagement Alliance addresses a mission-critical stakeholder-focused business process being overlooked by CEOs and the human resources community. The EEA education program provides training on all aspects of the implementation of Stakeholder Capitalism principles. This is the third in a series of classes on an enterprise approach to engagement and formal human capital practices for organizations shifting their focus toward a stakeholder approach to management. ... [ read more ]

Turning culture from posters in the lunchroom into guiding principles of the organization is the focus of Class 2 of the new Enterprise Engagement Alliance (EEA) Stakeholder Management and Enterprise Engagement curriculum and certification program, which focuses on the implementation of human capital management, measurement, and reporting strategies across the enterprise. ... [ read more ]

This is the introductory session of the newly updated Enterprise Engagement Alliance Human Capital Management curriculum uniquely focused on addressing and aligning the interests of all stakeholders in organizations. ... [ read more ]

Jeff Harrison has taught Stakeholder Management, the underlying theory of Stakeholder Capitalism, has conducted research, written papers, and taught students on the subject for about 35 years, most recently as the W. David Robbins Chair in Strategic Management at the Robins School of Business, University of Richmond since 2004. So, what does he think about all the controversy around Environmental, Social Governance (ESG), increasingly known as Stakeholder Capitalism? ... [ read more ]

The newly expanded Enterprise Engagement Alliance Stakeholder Management Implementation Curriculum and Certification live, and recorded webinar program focuses specifically on the systems and tactics employed to turn talk about Stakeholder Capitalism into practice. ... [ read more ]

Here's a roundup of news and viewpoints about Stakeholder Capitalism, Human Capital Management, and Enterprise Engagement.... [ read more ]

In the face of noisy attacks from the right on Stakeholder Capitalism deliberately conflating it with Woke Capitalism, the Enterprise Engagement Alliance at TheEEA.org used the ISO 30414 human capital checklist to compare the characteristics of Shareholder, Woke, and Stakeholder Capitalism to evaluate whether Shareholder Capitalists or Stakeholder Capitalists are more prone to woke tendencies.... [ read more ]

Despite widespread coverage of the Stakeholder Capitalism movement in the business media, the subject is not mentioned in the mainstream media and is largely unknown to citizens, neither in the US nor elsewhere. A group of professors and other interested parties aim to help change that through a documentary, "Fishing with Dynamite," available through Google Play and a few other services. The challenge of course, is getting people to see it. ... [ read more ]

How important is ethics to the success of your business? How important is ethics to your employees? Do you think the business world, in general, needs to become more ethical? Most businesspeople agree that ethics is of the utmost importance, however, the word 'ethics' is absent from the employee engagement narrative.... [ read more ]

Human capital analytics are revealing for the first time the contribution of employees to the bottom line measured by their productivity, quality, diversity, wellness, and willingness to recommend. It's now time to move from analytics to action.... [ read more ]

Business leaders worldwide are talking about Stakeholder Capitalism. The EEA Stakeholder Management Implementation Curriculum and Certification program focuses on the systems and tactics with contributions from world-wide pioneers in the implementation of Stakeholder Management and Enterprise Engagement --the theory, framework, and practical implementation of Stakeholder Capitalism principles.... [ read more ]

Allianz makes clear that it publishes its human capital report to help engage stakeholders, not for compliance purposes...Gallup survey shows US employee engagement at record lows...Lawyers eye expected human capital reporting metrics-based standards from the US Securities & Exchange Commission.... [ read more ]

The well-meaning concept of Corporate Social Responsibility is hampering the Stakeholder Capitalism as well as Diversity, Equity, Inclusion (DEI). It unnecessarily supports the position of those opponents who argue that Stakeholder Capitalism and DEI are focused on diverting money due to shareholders to the pet peeves of CEOs or responses to pressures from outside groups. ... [ read more ]

Here's a wrap-up of the latest news about Stakeholder Capitalism and Human Capital management and reporting.... [ read more ]

Close observers of the Stakeholder Capitalism movement will note that there is much talk, but little apparent action beyond public pronouncements and donations. ... [ read more ]

Allianz, probably the world's largest insurance companies, with over 150,000 full time employees, has published its annual human capital report in conformance with ISO 30414 human capital standards and verified by an independent auditor. ... [ read more ]

This annual ranking of effective companies addresses many of the key elements of Stakeholder Capitalism when it comes to people management.... [ read more ]

New individual and corporate members say they have joined the Enterprise Engagement Alliance to advance their skills; elevate their stakeholder engagement capabilities and share information with a growing community of like-minded companies and professionals. ... [ read more ]

Best known for its tires and restaurant and hotel guides, Michelin is also an example of Stakeholder Capitalism in action. As the graphic Michelin uses to tell its human capital story clearly shows, Stakeholder Capitalism is simply better business. ... [ read more ]

While the world's universities jumped on environmental sustainability as a major focus for research and education, educators have only slowly embraced education about the "S", of Environmental, Social, Governance or related reform efforts. ... [ read more ]

This recent Enterprise Engagement Alliance YouTube show - "Stakeholder Capitalism: The Definitive Webinar"- brings together early founders of the movement to clarify the definition and implementation process being confused by newcomers with “woke” capitalism and "corporatism." ... [ read more ]

According to a survey by SSRS of over 1,100 Americans in December, 85% representing all sides of the partisan divide agree that companies need to disclose more about their business practices and effect on society. ... [ read more ]

When you and your organization are ready to profit from the principles of Stakeholder Capitalism, the Enterprise Engagement Alliance provides a complete, practical, and proven roadmap based on the same principles that transformed quality in manufacturing. ... [ read more ]

Ralf Specht, founding partner of Spark44, an international ad agency he helped grow into a $100 million plus company with 1,200 employees, now turns his attention to promote "a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose."... [ read more ]

As an advocate for the proper implementation of Stakeholder Capitalism principles, the Enterprise Engagement Alliance does everything it can to enable the expression of all viewpoints. ESM followed up with Wayne Winegarden, whose recently published article on Stakeholder Capitalism in National Review raises serious and legitimate dangers for business. ... [ read more ]

According to the Conference Board, 90% of C-suite executives say the shift to Stakeholder Capitalism is underway - and 80% say it is happening at their company, and yet this webinar indicates that there is still no agreement on a definition or implementation game plan. ... [ read more ]

Stakeholder Capitalism has received prominent coverage in the New York Times, Wall Street Journal, Fortune, CNBC, the National Review, and still most people have not heard about it, know what it means, or how it can affect their lives and businesses. ... [ read more ]

Based on the tone of the new book "Davos Man", by New York Times global economics correspondent Peter S. Goodman, one might think he's opposed to Stakeholder Capitalism. In fact, in this recent interview, his views largely mirror those who believe in a system that optimizes returns for investors by transparently creating value for customers, employees, supply chain partners, communities, and the environment. ... [ read more ]

The Edelman 2022 Trust Barometer, which surveyed 36,000 people in 28 countries, finds that of all institutions people put their greatest faith in business to help solve societal problems, placing even more pressure on organizations to take action. ... [ read more ]

No matter what happens with the pandemic, the economic forces driving Stakeholder Capitalism and the use of engagement technologies to connect the enterprise continue to compel management to become more strategic in their people management. ... [ read more ]

This working group of senior executives at the Conference Board finds that the Stakeholder Capitalism movement is already affecting their businesses.... [ read more ]

This study suggests that efforts to enhance brand sales through philanthropic efforts has far less impact than actions taken by organizations to directly address environmental and social issues as part of their business models... [ read more ]

The Enterprise Engagement Alliance's human capital reporting framework is now available for investors seeking to have meaningful engagements with public companies during proxy season. Impact Shares will use the framework in shareholder meetings to help companies implement a more strategic and systematic approach to human capital management and Diversity, Equity, and Inclusion. ... [ read more ]

The Enterprise Engagement Alliance was founded in 2008 to advance a strategic and systematic approach to people across the enterprise, otherwise known as the "S" of Environment, Social, and Governance (ESG). ... [ read more ]

A worldwide movement is well underway that has the potential to transform America without the need for any political consensus, legislation, or tax increases. Surveys show that its principles are popular on both sides of the political divide, and its practice can help create greater prosperity, improve the daily experiences of both employees and customers, create opportunities for supply chain and distribution partners, as well as for communities and the environment, all while addressing inequalities across society. ... [ read more ]

For decades now, such organizations as the Great Places to Work, J.D. Powers, and the Better Business Bureau have provided meaningful ways for investors, customers, employees, and others to evaluate the people practices of companies. In fact, two studies of the stock performance of Great Places to Work have indicated that such companies outperform their competitors in the stock market. ... [ read more ]

This case study, based on a question-and-answer session with Marian Baldini, President of KenCrest, a large not-for-profit based in Blue Bell PA, demonstrates how her organization uses a systematic alignment process provided by BCAT Brand and Culture Alignment to help launch a major new organization-wide initiative. ... [ read more ]

University students Richard DeDios, a Junior at Pace University, White Plains NY, and William (Billy) Krupkin, a senior at Tulane University, New Orleans, are among the first students to join the Enterprise Engagement Alliance's Stakeholder Capitalism Society and to participate in the Human Capital reporting internship. ... [ read more ]

R. Edward Freeman, Professor of Business Administration at the University of Virginia Darden School of Business, has joined the Enterprise Engagement Alliance advisory board to help provide executive briefings for boards of directors, CEOs, senior management, and investors.... [ read more ]

Here's a summary of recent news from the general business or other media about Stakeholder Capitalism, human capital, and Enterprise Engagement topics.... [ read more ]

Who better to catch up with on the state of Stakeholder Capitalism than R. Edward Freeman, Professor of Business Administration at the University of Virginia Darden School of Business. His 1984 book "Stakeholder Management" helped give rise to the extensive research on the benefits and methods of managing and addressing all stakeholders in an organization, rather than focusing specifically on the interests of shareholders. This has earned him the designation as a "father" of Stakeholder Capitalism by organizations such as JUST Capital.... [ read more ]

Digital Future Group, a technology development firm with offices in the US, Ukraine, and Russia, has published the first known formal human capital report completely consistent with ISO 30414 Human Capital and ISO 10018 People Engagement standards.... [ read more ]

Here's a recap of the latest news about Stakeholder Capitalism in business and social media. Stakeholder Capitalism Pioneer R. Edward Freeman Hosts Podcast Series with Academics and Business Leaders ... [ read more ]

Social media, blogs, and e-newsletter technology enable almost any organization to become its own media company to generate leads, enhance thought leadership, build relationships and enhance sales ratios. Very few in business implement strategic integrated communications programs, often because they lack the people with the journalistic and other content creation skills needed for effective content marketing or they fail to integrate the communications programs into their sales and support process. ... [ read more ]

Recent papers published by Oxford University, New York University Stern Business School, Stanford University, London School of Economics, Amrita School of Arts and Sciences in India, University of Sydney, Australia, and in other countries signal heightened interest in the "S" of Environmental, Social, Governance, increasingly used interchangeably with Stakeholder Capitalism. ... [ read more ]

Contractors value companies that help them use technologies and other services to enhance efficiency and generate more business, according to a survey of 750 contractors in the electrical, roofing, plumbing, HVAC/R and landscaping industries. The survey was designed to gain greater insights into the trends that are driving contractor decisions on where they purchase their materials and was conducted by Channel Marketing Group and with the support of Prokeep and SproutLoud, partners of HMI Performance Incentives.... [ read more ]

A quick Google search proves that attention continues to grow for the concept of Stakeholder Capitalism at the highest levels of business. The subject garnered mixed reviews in the media coverage provided to reflect on any progress in the past two years.... [ read more ]

Organizations can maximize the impact of their rewards, recognition, and benefits programs if they align these efforts under a holistic approach known as Total Rewards 2.0. That's one of the key findings of this Enterprise Engagement Alliance YouTube show designed to help management at all levels optimize the results of their engagement efforts. ... [ read more ]

Organizations that sell through distribution partners can achieve higher revenues, higher sales per distributor and greater market share, and greater willingness to recommend through a strategic, systematic and holistic approach to engaging channel partners. ... [ read more ]

With the second anniversary of the Business Roundtable's historic commitment to what is now called Stakeholder Capitalism, the business media will do the usual fact check to see if the pledge is being kept. There is little way to know the answers because public companies do not yet disclose the information necessary to judge. ... [ read more ]

This new initiative by the Conference Board, one of the nation's most influential executive research and learning organizations, has begun to address the practical implementation of Stakeholder Capitalism for its C-suite executive members. ... [ read more ]

Wikipedia beats Dictionary.com and Merriam Webster to the punch with publication of a thorough review of Stakeholder Capitalism submitted by the EEA. It includes a discussion about the definition, history, benefits, etymology, and cites many of the early founders. ... [ read more ]

As can be seen in the ESM feature, The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism Seen Through Its Human Capital Report, implementation requires strategic and systematic management to align the many tactics already used in organizations toward supporting common goals, values, and metrics. ... [ read more ]

Here's a wrap-up of the latest news on Stakeholder Capitalism, Human Capital Reporting and Metrics, and Enterprise Engagement.... [ read more ]

The Enterprise Engagement Alliance has consolidated all its educational and information resources on the "S" of Environmental, Social, and Governance (ESG) into a single 24/7, 365-day-a-year information center with news, resources, and training available via the Web, social media, e-newsletters, Youtube expert panels, face-to-face learning, and books. ... [ read more ]

In responding to a growing number of requests from organizations and solution providers for help with human capital management design and reporting, and assistance finding appropriate engagement technologies and services, the Engagement Agency continues to expand its selection of offerings with the addition of Customer Experience and Strategic Communications advisory and managed outsourcing services.... [ read more ]

This year's Securities Industry Development Corporation (SIDC) Sustainable and Responsible Investment (SRI) Virtual Conference 2021 coincides with a change in the Malaysian Code of Corporate Governance (MCCG) 2021, which may be the first anywhere to incorporate the principles of Stakeholder Capitalism.... [ read more ]

The program will be introduced June 15, 5 pm on a live webinar. To register: https://us02web.zoom.us/webinar/register/WN_UE0vV99qQMSmSPk30KQx3Q ... [ read more ]

An international software and application developer for leading US companies based in Russia and the Ukraine has joined the Engagement Agency at TheEEA.org. Its goal: to implement a formal Human Capital Management, Measurement, and Reporting strategy designed to achieve its organizational goals in a more sustainable way through people. ... [ read more ]

A growing number of investors and board directors now believe that human capital is an asset with a return-on-investment that merits clear strategies, metrics, and tactics aligned with goals. As a result, more companies are publishing human capital reports, in many cases without necessarily addressing the fundamental issues required to have a measurable, successful, and sustainable financial and experiential results for stakeholders. ... [ read more ]

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Paired with effective return-on-investment based program design, Enterprise Engagement technology platforms can transform the efficiency, experience, and measurability of engagement practices by better aligning all the levers of engagement.... [ read more ]

Offering so many services to support the growing field of Human Capital Management and the discipline of Enterprise Engagement, the Enterprise Engagement Alliance at TheEEA.org can seem confusing to some. Here's a Q&A with Bruce Bolger, Founder of the Enterprise Engagement Alliance, to explain the Engagement Agency and how it fits into the overall goal of the Enterprise Engagement Alliance: to promote a strategic and systematic approach to people management across the enterprise to fulfill the "S" of Environmental, Social, Governance management principles, increasingly known as Stakeholder Capitalism. ... [ read more ]

According to this Enterprise Engagement Alliance Youtube show: "Essentials of ESG and Engagement," not only is the concept of Environmental, Social, and Governance here to stay, it has created an opportunity both for organizations and the solution providers that can help implement meaningful ESG strategies. ... [ read more ]

Like all other aspects of human capital management, the decades-old innovation field is beginning to feel the positive impact of a greater focus on people in business. ... [ read more ]

Last month, the Enterprise Engagement Alliance shared a rating system for human capital reporting that investors and other stakeholders increasingly seek from organizations in which they wish to invest, work for, do business with, or have located in their communities. ... [ read more ]

ProsperBridge is the latest company to be featured in the EEA Human Capital and Enterprise Engagement Youtube channel profiles of solution providers in all areas of engagement. EEA Solution Provider profiles are designed to create a 24/7 online opportunity for organizations and solution providers to learn about services through interviews with their management.... [ read more ]

Management involved with engaging people have to be jacks of many trades -- from branding, culture, and communications to DEI (Diversity, Equity and Inclusion), innovation, and human capital analytics. In its quest to help organizations profit from the principles of Stakeholder Capitalism through an enterprise approach to engagement, the Enterprise Engagement Alliance is building a continually growing library of 30- to 60-minute panel discussions with experts at the front lines of implementing people-focused strategies. ... [ read more ]

As part of its commitment to promoting more meaningful human capital reporting, the Enterprise Engagement Alliance recently announced a rating system for summarizing and evaluating the reports of any type of organization. ... [ read more ]

Founded in 2014, JUST Capital was a pioneer in focusing on the benefits of stakeholder-driven capitalism at the highest levels of business and government. Beyond providing tools, information and licensing data to investors and others interested in evaluating organizations based on their levels of stakeholder engagement, its goal is to have a seat at the table at the highest levels of government, business, and the media to break through the barriers to what its founders believe is a better form of Capitalism. ... [ read more ]

Learn about the forces contributing to the new push for human capital reporting by organizations of all sizes and how this will affect management in marketing, sales, human resources, operations, finance, and more. ... [ read more ]

Dorien Nunez, Founder of OMNIResearch Group and Eric Darrisaw Senior Consultant, suggest that Diversity, Equity, and Inclusion (DEI) should not be confused with Corporate Social Responsibility: DEI is a path to better financial performance, enhanced shareholder value and more enriching stakeholder experiences.... [ read more ]

Business organizations seeking a cutting-edge program for virtual or live events can take advantage of this new interactive program designed to educate management on one of the most important business movements of our day.... [ read more ]

A continuing education program for CFOs (Chief Financial Officers) and attorneys on human capital management, reporting, and ROI of engagement in the new world of ESG (Environmental, Social, and Governance) is the topic of a four-hour virtual workshop for attorneys and accountants seeking to maintain their accreditation through continuing education. The program, set for May 15 from 9 am to 1 pm, is open to anyone in business for $49.... [ read more ]

A recent report published by the National Association of Corporate Directors (NACD) reads like a playbook from the past. Despite all the talk about Stakeholder Capitalism, human capital management and reporting in the business media over the past year, the organization’s list of board priorities indicates growing awareness of the people business, but that there is a long way to go.... [ read more ]

Here's a week of news briefs from the world of Stakeholder Capitalism, Human Capital Management, and Enterprise Engagement. ... [ read more ]

Oliver Rueth, a management consulting veteran with a specialty in employee engagement and Human Capital Management, will serve as a Senior Advisor on managed outsourcing focusing on employee engagement and human capital management. The Engagement Agency, a unit of the Enterprise Engagement Alliance at TheEEA.org, and probably the first Enterprise Engagement advisory service, provides professional services to organizations seeking to create new value out of the 50% or more of their yearly expenses—people. ... [ read more ]

The Economics of Mutuality (EoM) Foundation has as its "main mission to transform the global economic system by creating a mutuality of benefits among all stakeholders," says its Chief Advocacy Officer Jay Jakub. Founded in late 2020 out of an internal think tank at Mars, and incorporated and funded by the company for five years, the foundation aims to help organizations equip management at all levels to support a model that moves corporations from "value extraction for shareholders to a model that creates value for all by solving problems for stakeholders drawn together by a common purpose."... [ read more ]

The push for ESG investing continues to increase…IBM report on the sorry state of the CMO and CHHO position…Microsoft enters employee experience space with Viva platform. ... [ read more ]

This EEA Zoom show on the principles, ROI, and challenges facing the implementation of Stakeholder Capitalism kicks off a new 30-minute series of strategic and tactical Youtube shows to support new education programs produced by the Enterprise Engagement Alliance. The EEA 2.0 education program focuses on the development, implementation, and measurement of Stakeholder Capitalism and human capital management practices across the enterprise. These programs are designed for boards, CEOs, CFOs, CHROs, CMOs, etc., and managers at all levels seeking to understand how to implement at a practical level the Stakeholder Capitalism theory and human capital management practices. ... [ read more ]

Here’s an update on news about Stakeholder Capitalism over the last week. EY Linked in poll finds people are the No. 1 priority…New Council on Inclusive Capitalism supported by the Vatican…Brian Moynihan, Bank of America co-chairman, touts Stakeholder Capitalism on Fox business news… McKinsey study says Stakeholder Capitalism and Digitalization rank among the biggest trends for 2021…. …Coalition for Inclusive Capitalism issues formal framework…Biden Administration will rescind Trump Administration restrictions on ESG investments.... [ read more ]

The new Enterprise Engagement Alliance 2.0 education and Knowledge Management center aims to prepare executives and managers at every level in the principles of Enterprise Engagement to address the failure of traditional leadership programs to optimize the engagement of employees and other stakeholders. ... [ read more ]

Stakeholder Capitalism was developed organically by businesspeople seeking a more sustainable form of profit generation, not by politicians or academics. But there are steps government can take to accelerate the movement.... [ read more ]

Conceived in the 1990s, the concept of Total Rewards represented a revolution in thinking related to compensation that to this day has not been fulfilled at many organizations, that is: a strategic, holistic approach to compensation that considers every aspect of the employee experience and his or her capabilities and potential contributions to the organization. ... [ read more ]

Driven by the pandemic and an increasing focus on the importance of people in business, key trends established in 2020 will only accelerate in 2021. ... [ read more ]

One of the world's leading providers of gifting and engagement technology services offers a comprehensive solution for human resources (HR) and marketing solution providers seeking to bring gifting and engagement solutions to clients.... [ read more ]

A major international accounting firm calls for more education on ESG (environmental, social, governance) reporting...The World Business Council and Baker Mackenzie law firm call for more board oversight of sustainable management... [ read more ]

Michael Mazer, an advisor to the Engagement Agency M&A group, one of the first mergers and acquisition firms focused on engagement and human capital metrics, talks about why the people factor remains largely overlooked in the world of mergers and acquisitions. He believes the focus on Environment, Social, and Governance (ESG) investment and management practices and the Stakeholder Capitalism movement will create even more interest in the people factor. ... [ read more ]

A debate has erupted at the highest level of business and politics about a subject with no formal definition in any dictionary. The Enterprise Engagement Alliance solicited input on a definition to help clarify the debate going forward and, following a comment period, has published a formal definition to help provide a framework for more productive discussion. ... [ read more ]

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Executives around the world are getting the message from all directions: it’s time to put the focus on human management and measurement.... [ read more ]

The 12-year-old Enterprise Engagement Alliance education and certification program focusing on connecting employee engagement and the interests of all stakeholders to organizational success now includes the latest information on Securities and Exchange Commission, World Economic Forum human capital disclosure; other sustainability standards, and return-on-investment of engagement practices. ... [ read more ]

Business and media skeptics have challenged the business community to demonstrate they are serious about Stakeholder Capitalism principles. In a web program publicizing the new Stakeholder Capitalism Metrics companies can use to standardize ESG (Environmental, Social, and Governance) disclosures, business leaders assert that Stakeholder Capitalism has arrived and that it’s time to focus on implementation.... [ read more ]

The Enterprise Engagement Alliance has added a Total Rewards, compensation, and HR technology expert to the advisory team for the Enterprise Engagement Alliance education program and Engagement Agency Advisory service.... [ read more ]

With a suite of integrated enterprise engagement technologies and a global customizable brand redemption platform, CarltonOne has joined the Enterprise Engagement Alliance (EEA) mission to scale the engagement field and promote the selective use of brands to inspire key stakeholders around the world.... [ read more ]

In the last week, Stakeholder Capitalism continues to draw both positive and negative attention from the media and business influencers. The Enterprise Engagement Alliance promotes the concept of Stakeholder Capitalism because it is supported by the implementation process and curriculum developed by the Enterprise Engagement in 2009. See Stakeholder Capitalism: A Primer.... [ read more ]

The new Imperative 21 campaign unites 13 business networks representing more than 70,000 companies in the quest to promote Stakeholder Capitalism principles.... [ read more ]

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The establishment of the Stakeholder Capitalism movement can be officially marked by the Business Roundtable's updated charter in August 2019 stating that the purpose of a corporation is to address the needs of all stakeholders, not simply shareholders. ... [ read more ]

The new focus on human capital management and metrics, and the need to create a more tangible return on investment in people, is creating a new opportunity for CFOs to add value to their organizations. This EEA Zoom Show, set for Sept. 10 at 1 pm ET US, brings together panelists with extensive experience in finance to discuss the opportunities and challenges. ... [ read more ]

Created in 2009, the Enterprise Engagement Alliance's first formal learning and certification program on Enterprise Engagement, encompassing human capital management, measurement, ROI, and compliance will be adapted for chief financial officers (CFOs) and business leaders. The program will be offered in partnership with the Accountant-Lawyer Alliance (ALA), which provides continuing education courses and networking events to certified public accountants (CPAs) and attorneys nationwide. ... [ read more ]

The Enterprise Engagement Alliance strategic Zoom Show on Aug. 12 at 1 pm ET will focus on Business Operating Systems, an invaluable approach to running a better business of almost any size. The EEA tactical Zoom Show on Aug. 13 at 1 pm US, sponsored by the Brand Media Coalition, will cover the emerging concept of Brand Media, Experiences and Surprise and Delight in rewards, recognition, and gifting. ... [ read more ]

The EEA is creating the first formal learning and certification program on Human Capital Management, Measurement, Employee Engagement ROI, and Compliance for chief financial officers for CFO.University, a leading community for CFOs that will qualify CFO.University members for an EEA CFO certification and annual membership status. This new course at CFO.University is focused specifically on the needs of the CFOs seeking to understand the basic principles involved with managing, measuring, and reporting on all aspects of human capital and employee engagement. ... [ read more ]

Allan Steinmetz, CEO and founder of Inward Strategic Consulting, a pioneer in the concept of linking external and internal marketing and engagement, is tapped to oversee the Enterprise Engagement Alliance’s Brand Marketing certification program. ... [ read more ]

Matthew Della Croce; President Global and Corporate for Allison Partners; Satish Korde, a brand strategy consultant and formerly CEO of GTB, and Allan Steinmetz; CEO, Founder, Inward Consulting, will join EEA Zoom show host Bruce Bolger, Enterprise Engagement Alliance at TheEEA.org founder, on how the advertising and marketing field can adapt to the new focus on authenticity and purpose. ... [ read more ]

HR Metrics, a leading human capital management firm in Pakistan and central Asia, is conducting a worldwide survey of human capital management practices. Take the five-minute survey. ESM will publish the results as soon as they are available. ... [ read more ]

Probably no organization has dedicated itself more persistently to the cause of measuring the return on investment of human resources and other people investments than ROI Institute, which now has nearly 6,000 return-on-Investment certified professionals worldwide with an active pipeline of 2,000 people in the process. ... [ read more ]

Why is a leading professor of finance at the London Business School a strong advocate for employee engagement? Because it’s better business, he says. That’s the premise of Alex Edman's new book, Grow the Pie: How Great Companies Deliver Both Purpose and Profit, published in March by Cambridge University Press. Edmans will be a panelist in a series of upcoming EEA Zoom Shows... [ read more ]

Over the last two decades, hundreds of books have focused on leadership and culture, and many CEOs at companies of all sizes have hired coaches to help improve their management style. And yet, after 20 years or more of talk, probably no more than 20% of organizations have a strategic approach to culture management—i.e., a CE0-ld plan that drives a consensus-based brand promise, values, culture, and objectives through a formal process across the enterprise. The result—almost no change in customer and employee engagement. ... [ read more ]

A recent Harvard Business School paper finds more evidence that companies focused on people outperform their competitors, even during market downturns.... [ read more ]

The key findings of the Enterprise Engagement Alliance webinar on Human Capital Management, Metrics and ROI of Engagement held May 19, 2020: Most attendees agree that Covid-19 will put an even greater focus on people and that very few organizations have a strategic and systematic approach to stakeholder engagement. Trust will be a critical factor as we come out of the crisis. ... [ read more ]

What major impact will the Covid-19 crisis have on loyalty and marketing? For two different perspectives, ESM turned to Michelle Holmes, Senior Director of Travel and Transport Loyalty, who has over 30 years of experience in financial and related loyalty platforms, and Allan Steinmetz, CEO of Inward Consulting, an executive with 30-plus years in advertising and marketing, including senior marketing positions at Young & Rubicam Advertising, Accenture, Arthur D. Little, and Parago. Their views are supported by a recent PepsiCo study about the state of empathy in America. ... [ read more ]

The Organizational Transformation team of Protiviti, a global consulting firm, has joined the Enterprise Engagement Alliance to support its Human Capital advisory practice and help clients make better use of human capital analytics for internal and external reporting. ... [ read more ]

A one-hour webinar presented by the faculty of the Enterprise Engagement Alliance clearly shows the key human capital metrics organizations can use to better achieve their goals and how to design return-on-investment based engagement processes. ... [ read more ]

Despite the enormous worldwide economic downturn, the field of engagement has an unprecedented opportunity. Suddenly every CEO is confronted with the long-overlooked fact that not only are people an organization's No. 1 asset, they are its only asset. For the first time, we can literally see that without customers, employees, distribution partners, suppliers and communities, all our real estate and equipment are valueless. ... [ read more ]

Here's an update on the key trends outlined in part I of this series (See ESM: News Analysis: The Potential Long-Term Impact of Covid-19 on Business). http://www.enterpriseengagement.org/articles/content/8634491/news-analysis-the-potential-longterm-impact-of-covid19-on-business/ ... [ read more ]

While the crisis has only just begun, leaders must begin to look ahead. This analysis aims to project what business will look like post-pandemic, assuming that the world’s experience with the disease is no worse than China's so far. With the disease still running its course, it’s almost impossible to guess the short-term impact on our lives and the economy.... [ read more ]

Zahid Mubarik, Executive Director, Central Asia, Mideast, and Europe for the International Center for Enterprise Engagement provides answer to frequently asked questions about ISO (International Organization for Standardization) human capital standards. Mubarik, who has earned an ISO 30414 professional certification, is also CEO of HR Metrics, an international human capital analytics firm based in Islamabad. ... [ read more ]

Several recent reports from multiple media and education sources point to increased focus on the need for CEOs to strategically and systematically address the needs of all stakeholders.... [ read more ]

Providing up-to-date briefings on ISO 30414 standards, Securities & Exchange Commission human capital disclosure rules, ESG (Environment, Social and Governance) and other emerging human capital measurement standards, as well as case studies, research and on-site and virtual training, are among the activities of a new invitation-only peer group for senior executives in human resources, finance, and the investor communities. ... [ read more ]

Jose Soares de Albergaria Ferreira Pinto, Director of Human Resources and Human Resources Foresight at Sands China Ltd. in Macao, is the third individual to receive a professional certification for ISO 30414 Human Capital Internal and External Reporting... [ read more ]

A law that took effect in 2019 now requires mid-size to large UK companies to publicly disclose employee engagement activities as well as the ratio of CEO pay to median employee income. ... [ read more ]

The Northwestern University Law School’s Workforce Science Project is hosting the first certification preparation program for ISO 30414 Human Capital Reporting and ISO 10018 Quality People Management standard, the first of which was recently achieved by DTE Energy... [ read more ]

An HR professional with 13 years of front-line human resources management in Jordan, Adi Mazen Adi has earned both SPHRi (Senior Professional in Human Resources – International) and SHRM-SCP (Society for Human Resources Management- Senior Certified Professional) certifications. ... [ read more ]

The International Center for Enterprise Engagement at TheICEE.org has accorded DTE Energy's Customer Service organization with the first ISO 10018 quality people management certification demonstrating its strategic and systematic approach to addressing the needs of all stakeholders.... [ read more ]

A recent article in Workforce.com asserts that ISO 30414 human capital standards are a "big deal for HR." An article on the web site of the Society of Human Resource Managers says it could "create a boon for HR." ... [ read more ]

The ICEE training and certification process for ISO 30414 Human Capital Internal and External Reporting standards begins with four preparation webinars in January 2020... [ read more ]

While the US Securities & Exchange Commission considers finalization of its proposed rule to require human capital disclosures from public companies in the US, European Union Directive 2014/95/EU is now taking effect in 28 member states. ... [ read more ]

When the Enterprise Engagement Alliance formally introduced the field of Enterprise Engagement in 2008, the goal was to provide organizations with a new path to sustainable success based on engaging all interested parties in the purpose of the enterprise... [ read more ]

Zahid Mubarik, Executive Director of the Middle East, Central Asia, and Eastern European region of International Center for Enterprise Engagement and CEO of HR Metrics, is the second individual to receive a professional certification for ISO 30414 Human Capital Internal and External Reporting.... [ read more ]

While human resources social media communities remain largely silent on the coming human capital mandate, there are signs that the HR profession has begun to embrace the opportunities.... [ read more ]

With organizations under increasing pressure to publish corporate responsibility and sustainability information, ISO 30414 Human Capital reporting standards provide a clear, voluntary roadmap for collecting and reporting meaningful data about the management of people in a way that enhances experiences and reduces risk. ... [ read more ]

A survey of over 96,000 Americans conducted since 2015 finds that Americans of all political stripes and demographics agree that they "want to see companies support all their stakeholders, including their workers, customers, communities, the environment and finally their stakeholders." Along with announcing the latest results of its survey of what Americans want from corporate America, JUST Capital announced its annual rankings of America’s best and worst companies.... [ read more ]

Worldwide interest in the new ISO 30414 human capital guidelines is demonstrated by the attendance of leading human resources and analytics executives from six countries in the first ICEE (International Center for Enterprise Engagement) webinar on the new standard. Several have already begun their ISO 30414 professional certification. ... [ read more ]

A 16-year veteran of Engagement Enterprises assumes Global Engagement Director role for the International Center for Enterprise Engagement at TheICEE.org to establish ICEE's European headquarters in Lille, France, and to support global operations, content marketing and social media. ... [ read more ]

The International Center for Enterprise Engagement at TheICEE.org has named Zahid Mubarik Executive Director for the Middle East, Central Asia and European regions. He launches his new role with a series of webinars on ISO human capital standards, particularly people analytics standard ISO 30414 internal and external reporting guidelines.... [ read more ]

Comments were overwhelmingly in favor of even more specific disclosures of human capital investments than proposed in new Securities & Exchange Commission 10-K disclosure requirements, with investors and individual commenters in favor of more specifics and business interests generally opposed to any additional disclosure requirements. ... [ read more ]

The Human Capital Investment and Reporting Council (HC IRC) Fall Forum features panels and member discussions on "Making the Right Talent Investment for a Competitive and Sustainable Future." ... [ read more ]

Dr. Ron McKinley of TheICEE.org will join over 30 leading speakers at the Work Rebooted Thought Leadership Conference 2020, Jan. 29-30, San Francisco. Dr. McKinley will discuss the implications of the new ISO 30414 Human Capital and other ISO standards as well as new SEC human capital disclosure requirements taking effect in the US in 2020. ... [ read more ]

Over the last three months, the prestigious Business Roundtable and trend-setting CEOs such as Marc Benioff of Salesforce and Henry Blodget of BusinessInsider.com have advocated for a new approach to capitalism that all have one principle in common: the need to strategically and systematically address the needs of all stakeholders-customers, employees, business partners, communities, anyone who touches the organization directly or indirectly. The question is no longer if CEOs are going to get it, but rather what they are going to do. ... [ read more ]

Lee S. Webster and Dr. Ron B. McKinley answer the most frequently asked questions about the new ISO human capital standards and the role of the International Center for Enterprise Engagement at TheICEE.org.... [ read more ]

This new outreach effort addresses the special connection between people and brands and the need for solutions providers that can help organizations implement a strategic and systematic approach to engaging all stakeholders in a sustainable way.... [ read more ]

A report in Barron’s Sept. 9 edition, “How Investors Helped Curb Walmart Gun Sales,” asserts that a letter by leading Environmental, Social, and Governance investor John Streur, an “ESG titan” who runs Calvert Research & Management, the Responsible investing unit of Eaton Vance, helped convince Walmart it was time to take a firmer stance on gun sales. ... [ read more ]

The combined organization describes itself as the largest Enterprise Engagement firm, with sales of over $300 million in employee, channel, and sales channel engagement, and owner of the only ISO 10018-compliant Enterprise Engagement portal technology. ... [ read more ]

Nearly 10 years after the Enterprise Engagement Alliance was founded, the world’s leading CEOs in the Business Roundtable formally embrace an enterprise approach to engaging all stakeholders that uses language almost identical to that adopted by ISO (International Organization for Standardization) standards, including ISO Annex SL requirements in ISO 90001 Quality Management and 60 ISO standards, as well as in ISO 10018 Quality People Management standards and ISO 30414 Human Capital Management guidelines.... [ read more ]

The new rule would require public companies to disclose more information about the "attraction, development, and retention, of personnel." Anyone is invited to comment at the e-mail or web site address provided below. ... [ read more ]

Here's a perspective of human capital from the CEO’s vantage point to help understand how to demonstrate how CEOs above all can benefit from a strategic and systematic approach to engaging all stakeholders--not only be producing more sustainable results, but also by creating better experiences for all stakeholders and reducing risks of accidents, defects, and lawsuits, not to mention management squabbling. ... [ read more ]

Gail Glazerman, a chartered financial analyst for the Sustainability Accountability Standards Board in San Francisco, writes in a recent blog that “the human capital dimension of sustainability has garnered increasing attention because of a growing number of labor actions, protests on behalf of contractors in the gig economy, the increasing number of teacher strikes, and increased focus on pay inequities and more. ... [ read more ]

A recently published article in Stanford University’s Closer Look series analyzes the growing trend of Environmental, Social, and Governance (ESG) investing that the Enterprise Engagement Alliance believes is a major driver of Enterprise Engagement and ISO 10018 Quality People Management and other standards. A growing database of over 17,000 companies makes it increasingly easy to track the relative scores of business, and the results aren’t pretty. ... [ read more ]

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The EEA and ICEE have developed new customizable webinars and live on-location events to provide intensive training on Enterprise Engagement and ISO 10018 Quality People Management standards and preparation for certification.... [ read more ]

Earl Hurd, Sales Manager, Says the ROI of the certification is better relationships with customers. Three account executives on the 1-800-Flowers.com corporate sales team have earned their Certified Engagement Practitioner (CEP) designation from the Enterprise Engagement Academy at EEA.tmlu.org. ... [ read more ]

After spending over a decade helping to create the first worldwide standards on human resources management, Dr. Ron B. McKinley and Lee S. Webster, founders of the ISO HR 260 standards eight years ago, will turn their attention to promoting the use of the standards they helped create in their new roles as co-founders of the International Center for Enterprise Engagement at TheICEE.org. ... [ read more ]

Few people are in a better position to reflect on the state of the engagement movement in Great Britain than John Fisher, Managing Director of the 30-year-old FMI Brand Engagement Agency and author of multiple books on engagement. ... [ read more ]

A definitive guide to all the tools, tactics and types of engagement solution-providers, offering strategic and tactical solutions for all types of organizations, audiences and applications, as well as some insights on how to select the right solution-provider for your needs and how your organization will pay for the services and measure the impact. ... [ read more ]

A recent report by Courtney Hamilton, David F. Larcker, Stephen A. Miles and Brian Tayan published in the Stanford Business School’s "Closer Look" series attempts to answer the question: "Where Does Human Resources Sit at the Strategy Table?" ... [ read more ]

This profile of Gary Vaynerchuk, the CEO of VaynerMedia, a fast-growing New York-based digital marketing agency, continues ESM's new Quality People Management CEO series honoring chief executives at organizations that base their success on a strategic and systematic approach to engaging all stakeholders - customers, distribution partners, sales and nonsales employees, vendors and communities. ... [ read more ]

ESM readers will find the results of this recent Korn-Ferry study of no surprise, but it should be a wake up call to both boards of directors and business school educators: Most CEOs have yet to embrace the value of a strategic and systematic approach to human capital management. ... [ read more ]

The trend toward more inter-connected and aligned engagement strategies across the organization is apparent in the Petco program honored by Incentive, a leading trade publication. ... [ read more ]

The new honorary ISO 10018 citation for CEOs recognizes leaders with the courage to break the old 20th century leadership mode and embrace the importance of strategic Human Capital Management. This commitment is demonstrated by a CEO-led strategic and systematic approach to engaging all stakeholders consistent with ISO Annex SL and ISO 10018 Quality People Management standards, as well as the new ISO 34014 Human Capital disclosures. ... [ read more ]

When Sen. Elizabeth Warren introduced the Accountable Capitalism Act calling upon CEOs at companies with sales of over $1 billion to "take into account the interests of customers, employees and communities," ESM predicted this could mark the start of new public discussion about the importance of investing in people and what ESM calls Enterprise Engagement, but we didn’t think it would happen this fast. ... [ read more ]

In a recent article, "News Analysis: Enterprise Engagement Creates Big Opportunity for HR Management," ESM suggests that the emergence of Enterprise Engagement creates a unique opportunity for Human Resources to play a leadership role in overall implementation. Not so fast, suggest experts in marketing. They see the Chief Marketing Officer as the person in charge of brand engagement across the enterprise. ... [ read more ]

The Sales 3.0 Conference has joined forces with the Enterprise Engagement Alliance to provide a comprehensive education program that connects the dots between sales, marketing and the entire organization to achieve higher performance and a better stakeholder experience. ... [ read more ]

While some Securities & Exchange Commission observers doubted the SEC would act on a formal petition to require public companies to disclose Human Capital investments during this administration, SEC Chair Jay Clayton recently made it clear to its Investor Advisory Committee that such disclosures are still under consideration. In the call, he acknowledged that human capital can now be considered an investment rather than a cost. ... [ read more ]

The introduction of 10 Human Resources standards, and now the new ISO 34014 Human Capital Disclosure Guidelines, are creating a significant opportunity for CEOs and their organizations to take advantage of a formal process for managing engagement across the enterprise to enhance financial performance, the stakeholder experience and address growing pressures on public companies from investors and on ISO-certified companies from new Annex SL People Management standards. ... [ read more ]

According to LinkedIn's annual report on the nation's fastest growing jobs, the position of Engagement Manager ranked No. 7. ... [ read more ]

ISO 30414 guidelines for human capital (HC) reporting for internal and external stakeholders include most of the key elements involved with Enterprise Engagement and ISO 10018 Quality People Management standards.... [ read more ]

The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. ... [ read more ]

As outlined in the ESM article, News Analysis: Part I - Enterprise Engagement Creates Big Opportunity for HR Management, CEOs face increasing pressure to have a formal strategy to engage all stakeholders in a strategic and systematic way, not only from investors and ISO standards, but potentially from regulators. HR can help by educating the C-suite on these trends and driving the strategic and tactical solutions to help organizations profit from them. ... [ read more ]

CEOs are facing unprecedented pressure to develop strategic and tactical plans for the management of all their stakeholders - customers, employees, distribution partners and communities - and will need someone to lead the charge. ... [ read more ]

Whether or not Elizabeth Warren’s Accountable Capitalism Act ever sees the light of day, she has raised an issue that is troubling many Americans, as highlighted in a recent David Leonard column in the New York Times. ... [ read more ]

This article is an excerpt of a new chapter in Enterprise Engagement: The Roadmap, Fifth Edition, due out in January 2019. This chapter focuses on how Enterprise Engagement and ISO 10018 and Annex SL principles can be applied to addressing why safety remains a serious challenge on many worksites. ... [ read more ]

A bill introduced by Senator Elizabeth Warren mandating top corporations to implement what ESM readers know as Enterprise Engagement throws a new unforeseen obstacle into the emergence of this field by potentially subjecting it to the polarizing influence of politics. ... [ read more ]

The proposal, backed by a prestigious group of investors and scholars, requires very large companies "to consider the interests of all corporate stakeholders, including employees, customers, and communities."... [ read more ]

It's a long list: 20 years of books touting the "new" marketing, leadership and employee engagement, in addition to extensive research identifying the logical link between stakeholder engagement and organizational success, and billions spent on motivational speakers, leadership gurus and coaching, engagement surveys, technology, communication, training, rewards and recognition. Despite all this, consumers continue to ... [ read more ]

This is the first in a three part series on ISO 10018 Quality People Management certification for organizations of any type and size, and for providers of engagement solutions and technologies. ... [ read more ]

In response to growing demand for executive leadership in Enterprise Engagement from investors and boards, the Enterprise Engagement Alliance has created a C-suite Advisory Group and Speakers Bureau to help organizations implement and drive CEO-led ISO Annex SL and ISO 10018 Quality People Management-certified people management strategies. ... [ read more ]

Sixty ISO standards now include new Annex SL people management requirements that 80% or more organizations would not meet if thoroughly audited now. Companies were given time to adapt to these major new requirements, but that time is running out, say the authors. ... [ read more ]

Government and labor pension funds, other investors and academics voice wide support for adding human capital disclosures to Securities & Exchange Commission S-K regulations. ... [ read more ]

Engagement World 2019 will present the most effective enterprise engagement practices for organizational practitioners, solution- providers and educators, designed for organizations of all sizes and types based on open-source ISO standards, practical case studies and the certification programs of leading associations in multiple key areas of engagement. ... [ read more ]

'What gets measured, gets managed,' says Jack Otter, Barron's Associate Publisher, of the need to disclose investments in human capital. And we're beginning to see the evidence at the front lines. ... [ read more ]

A 1½ day intensive course on Enterprise Engagement and ISO 10018 Certification will provide the definition, economics and framework, as well as train professionals on Annex SL standards and prepare management for ISO 10018 Quality People Management certification. ... [ read more ]

An effort supported by over 100 leading investment funds has led to the first-known test of voluntary human capital investment disclosures by public companies. Employee engagement, health and safety, training, diversity and turnover are among the Enterprise Engagement metrics included in these disclosures. ... [ read more ]

The Engagement Agency has developed a new service to help both employers and solution providers profit from ISO 10018 Certification. ... [ read more ]

The concept of Enterprise Engagement and ISO 10018 quality people management standards have as much to do with sales, channel, and consumer engagement strategies as they do with employees. ... [ read more ]

UTMB announces that its EE Innovation Center will expand the mission of the International Center for Enterprise Engagement from managing the first ISO 10018 Quality People Management certification and helping to create other engagement standards, to formally establishing an academic and professional field and a vibrant marketplace of solution-providers. ... [ read more ]

Enterprise Engagement was selected by the AOM’s human resources faculty to be the subject of a symposium at the organization’s annual meeting attended by 10,000 educators from around the world.... [ read more ]

The Enterprise Engagement Alliance now offers a complete suite of learning platforms, including an online training and certification program that any organization, professional or academic educator can customize to provide instruction and testing on the economics, framework, implementation process and return on investment of engagement strategies... [ read more ]

The webinar outlined the scope, economics, framework and implementation process of the new ISO 10018 Quality People Management standards, now applicable to 16 ISO standards and to any type of organization, large or small. ... [ read more ]

The new advisory service launched by HMI, co-founders of the first ISO human resources 260 standards and ISO 10018 Quality People Management certification, will help healthcare and hospitality organizations apply a formal framework to significantly improve organizational performance and stakeholder satisfaction. ... [ read more ]

The new ISO 45001 standard for occupational health and safety (OH&S) incorporates the same IS0 Annex SL management system included in ISO 9001 and now required in 16 standards that include a strategic focus on all stakeholders and a systematic approach to fostering awareness, capability, buy-in, and inspiration. ... [ read more ]

Gil Weinreich, Senior Editor at Seeking Alpha, a leading portal for financial advisors, believes engagement could be bigger than the Internet.... [ read more ]

Master a new systematic approach to achieving organizational goals through people from the organization that helped transform the quality of products made around the world. ... [ read more ]

Highly respected Barrons magazine publishes a list of the "100 Most Sustainable Companies," adding more ammunition for investments in human capital; a New York Times op-ed piece argues that companies should use the proceeds from tax cuts to invest in human capital.... [ read more ]

The "Enterprise Engagement in Practice" conference in Galveston, May 7-8 is specifically designed to start organizations and professionals on the path to profiting from ISO certifications and a formal approach to success through people of benefit to all stakeholders.... [ read more ]

Organizations seeking to comply with ISO 9001: 2015 standards have until September to incorporate updates that include a new strategic and expanded focus on people outlined in clause 7.1.2. That’s one of the key takeaways of a recent Enterprise Engagement Alliance webinar on the Quality Marketplace, held on Dec. 20. ... [ read more ]

ISO 10018 standards and Quality People Management certification bring the advantages of ISO 9001 to organizations in every part of the economic sector, from for-profit to not-for-profit and government, by applying a systematic, integrated approach to achieving goals through people. ... [ read more ]

Two webinars will cover the potential for engagement solution providers in the quality management marketplace. ... [ read more ]

It took years for the creators of ISO 9001 to understand the importance of culture and people, and almost as many to create the ISO 10018 People Involvement and Competence standard, but one of the contributors to the standard believes the timing is right for a ISO 10018 Quality People Management certification... [ read more ]

The Engagement Agency provides a complete set of services to help solution providers profit from ISO 10018 Quality People Management processes and certification. ... [ read more ]

The 10018 Guidelines on People Involvement and Competence were created by the ISO (International Organization for Standardization) Technical Committee ISO/TC 176, Quality management and quality assurance, Subcommittee SC 3, Supporting technologies. These standards are based on ... [ read more ]

There's a lot of talk about disruption in Human Resources to enhance the profession’s value to organizations. Through a series of regional meetings worldwide, the Disrupthr.co community helped start the conversation. ... [ read more ]

The new ISO 10018 quality management standard and certification promises to create a new avenue for the sale of formal engagement strategies: Quality Management departments. ... [ read more ]

In its annual plenary meeting in Bali in September the ISO Technical Committee 260 - Human Resource Management (TC/260) voted to close the working group for the employee engagement standard first proposed by the Enterprise Engagement Alliance (EEA) and approved by TC/260 earlier this year. ... [ read more ]

Co-Founder of the International Center for Enterprise Engagement (ICEE) at the Healthcare Management Institute of the University of Texas Medical Branch in Galveston, TX, McKinley explains why the organization has created the first certification program for ISO 10018 standards and a potential opportunity for organizations around the world. ... [ read more ]

Organizations committed to performance through people now have ISO certification to help ensure they are following best practices and to market that commitment to customers, employees, vendors and communities. ... [ read more ]

The Enterprise Engagement Alliance has announced the creation of its first chapters outside the United States to help educate corporate, governmen and not-for-profit management, as well as engagement solution providers, on a formal process for implementing engagement across the enterprise. ... [ read more ]

The International Center for Enterprise Engagement (ICEE) at the Healthcare Management Institute (HMI), a division of University of Texas Medical Branch (UTMB) Healthcare Systems, has launched the first executive and academic education program on Enterprise Engagement, creating the first formal certification process for ISO 10018 Standards for ... [ read more ]

With more investors demanding that public companies invest in human capital and engagement, and the economics of engagement proven beyond logical dispute, ISO 10018 standards have the potential to shake up the marketplace for traditional engagement solutions. ... [ read more ]

Learn a Formal Framework to Profit From Engagement. Engagement Across the Enterprise – From the Why to the How.... [ read more ]

"Want to Create a Great Customer Experience? Start With Your Employees" is the topic of a feature article published in an insert on Loyalty & Rewards produced by Mediaplanet in USA Today print editions on Friday March 17.... [ read more ]

Baudville Brands, a leading recognition firm in Grand Rapids, MI, C.A. Short Company, an innovator in employee engagement based on Shelby, NC, and Divvy Engagement Solutions, the new name for a 25-year-old, full-service incentive company based in Pleasant Valley, NY, have become partners in the growing Engagement Agency network of engagement solution providers. ... [ read more ]

Engagement University & Expo, set for April 18-20, 2017 at the Fairmont Chicago, Millennium Park, will feature an intensive learning program on the framework and implementation process for Enterprise Engagement, including preparation for the Certified Engagement Practitioner program.... [ read more ]

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to ... [ read more ]

This 1-day, Industry-led conference and networking event is scheduled for December, 1 2015, at One America Square in Central London. The Engaging Employees Conference will feature: 22 Brand Speakers. * 13 in-depth Sessions focused around your hottest Employee Engagement topics... [ read more ]

These 25 firms surpass all others when it comes to strategically engaging their employees, customers and communities The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly held companies in the U.S., based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm. ... [ read more ]

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Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]

Enterprise Engagement: The Textbook introduces a new path to business prosperity through a strategic focus on people. ... [ read more ]

For the past three years, American Tire Distributors has rewarded its top dealers with an all-expenses-paid excursion to one of Alaska's premier fishing resorts…and you can bet they'll be working hard to ensure that next year they’ll earn ... [ read more ]

The Brand Activation Association (BAA) and Booz & Company have unveiled the results of a comprehensive research study that goes well beyond shopper marketing to explore how today’s consumers have dramatically changed the way they interact with brands. Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars. Some of the key findings of the study include responses to the question about how marketers plan to change their MarCom mix over the next two years: • 100% of consumer brand manufacturers plan to increase their mobile marketing spend with 44% predicting increases of over 10% • 96% will increase social media spend with 67% increasing it over 5% • 96% will increase their shopper marketing budgets with 45% going over 5% • 68% rate investing in branded content and shopper experiences to engage shoppers before they go to the store as high priorities over the past two years • 64% rate investing in the same areas as above to drive repeat usage and loyalty after consumers buy as high priority over the last two years The whitepaper, Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, is available at www.booz.com. ... [ read more ]

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In many industries and businesses, channel partners are key links between employees and customers- a weak link if they are ignored, an important source of strength if they are engaged. The stakes are high. Channel partner impact can be enormous in terms of sales volume, market share, brand reputation and “share of customer”, i.e., in engaging customers. Indeed, channel partners are often the sole link to the customer. But channel partners can also impact employee engagement, especially when they fail to deliver. Conversely, channel partner engagement is directly affected by the employees who manage them and who produce the products and services. In short, most businesses succeed only to the degree that symbiotic relationships exist between employees, customers, channel partners and vendors. This is the basis upon which “Enterprise Engagement” is built. In this paper, we focus on channel partners as a key constituent of organizational success and we offer practical strategies and tactics to engage them.... [ read more ]

The only national Conference and Expo specifically designed to help incentive, recognition and engagement practitioners/providers elevate their role in Corporate America. ... [ read more ]

There’s a reason for the old adage: “You can’t manage what you don’t measure.” Anyone who has ever tried to run a business knows that’s true. But it is also true that you can’t manage what you measure only once each year. When it comes to employee and customer engagement, most of us collect information through annual surveys, analyze the results, share them in a high-level report and perhaps devote part of an executive meeting to discuss the implications. Like performance reviews, this is usually done once a year – if at all. ... [ read more ]

The EEA has announced a series of 1-hour webinars covering various aspects of its newly developed curriculum on Engagement. Each live session will be followed by a half-hour Q&A with presenters.

Nov. 16: Measurement
The EEA has also scheduled a series of webinars on The Science of Rewards & Recognition presented by EEA Chairman Allan Schweyer on the following dates: Dec 7, Jan 18, Feb 16 and March 15. Sponsored by Canon.
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A unique opportunity for rewards and recognition suppliers to meet with top incentive and recognition buyers in an intimate, relaxed environment, and to tap into the expanding recognition marketplace. Co-located with the Recognition Professionals International Annual Conference, April 29-May 2, 2012... [ read more ]

At the Recognition Professionals International (RPI) annual conference, recognition professionals from all industries, levels, and departments including human resources, benefits, compensation, and management from around the world will meet to network with peers and learn how to develop effective employee recognition systems based on best practices that enhance employee engagement and performance. ... [ read more ]

The Motivation Show includes the Incentive Travel and Meetings Executives Show (IT&ME) and the National Premium Incentive Show (NP/IS), with exhibitors representing the entire range of premium and incentive product and travel destination offerings. Educational sessions cover consumer premiums, employee incentive awards, incentive travel, employee recognition and performance improvement. ... [ read more ]

Marcus Evans, Inc., one of the world’s premier providers and promoters of global summits strategic conferences, professional training and business-to-business congresses, will introduce a formal curriculum on the emerging field of Enterprise Engagement in partnership with the Enterprise Engagement Alliance, a consortium of companies and associations supporting research, education and outreach that makes the connection between engaging people in business and long-term financial performance.... [ read more ]

Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward. ... [ read more ]

Measurement is a key element in any performance improvement effort and particularly to the development of any incentive or recognition plan. The intent of this paper, published in October 2010, is twofold: First, it updates a performance measurement methodology originally published in 1992 called the “Master Measurement Model of Employee Performance”; second, it addresses how to measure the short and long-term impact and ROI of incentive and recognition plans. This paper is targeted primarily at professionals who design incentive and reward programs, whether they are organizational staff or external consultants, as well as for those that support and implement the programs, whether they conduct training, deliver the rewards and incentives themselves, or manage the programs. ... [ read more ]

Are there differences in how a computer manufacturer plans and implements an incentive program versus how a pharmaceutical company or new car dealer does? What about a commercial banking operation, insurance agency or a telecommunications company? Are there processes, types of incentives used, or other nuances that are unique to these markets? Which industries are more likely to develop their programs in-house, as opposed to securing an outside vendor? The Vertical Market Study attempts to answer these and other questions. It provides a full report on how the six specific industries planned and implemented incentive travel, motivational meetings and special events.... [ read more ]

This recently conducted analysis by The Incentive Research Foundation (IRF)of one company's long-standing use of travel awards as a motivational tool shows that such incentives have a clear, measurable and positive impact on corporate culture and employee performance, as well as a broader "ripple effect" on the economy of the region where an incentive travel program (ITP) is held.

Overall, the study concluded that the importance of these programs should not be undervalued; their impact and their value reach well beyond the typical event timeline. Earners of the incentive travel program are far from the only beneficiaries of the program. The sponsoring company, the destination and the suppliers all receive significant benefits as well.

The Incentive Research Foundation (IRF) surveyed industry professionals during the month of April 2010, asking them about incentive travel programs, merchandise/non-cash programs, and ROI/budget considerations. The most promising data show that respondents appear to be more optimistic about the current economic climate than they were in either the Summer or Fall of last year. When asked, "In your opinion, what impact will the economy have on your ability to plan and implement incentive travel programs?" 69% say it will have a positive impact vs. only 33% in the Fall of 2009 and just 24% in the Summer of 2009. Similarly, those who say the economy will have a positive impact on merchandise/non-cash incentive programs increased from 20% (Summer '09) and 26% (Fall '09) to 41% currently. Still, one-third of those surveyed predict that budgets for incentive travel will decrease this year, while 37% say they'll remain unchanged. Things were a little better on the merchandise/non-cash side, where only 22% expect a decline (down from 51%), while 40% predict an increase and 37% say they see no change in budgets. This indicates that although there's an uptick in optimism about the economy in general, it may not translate into more money for programs – at least not in the near term. ... [ read more ]

Given that the Incentive Research Foundation (IRF) is charged with advancing the science of incentives, it surveyed industry professionals to obtain their opinions about the more salient trends affecting the industry during 2009 and leading into 2010. The IRF asked these professionals questions on trends with regard to incentive travel programs, merchandise non-cash programs, and budget changes forecast for 2010. Findings indicate that the trends are stabilizing for each of the core issues since March 2009. However, the trends remain significantly lower than in 2008. Survey participants expect more domestic than international destinations, "slightly smaller" budgets, and shorter stays for incentive travel in 2010. A majority of participants also expected decreased award values on the merchandise side. ... [ read more ]

Subtitled "Linking Recognition to Improved Job Performance and Increased Business Value - The Current State and Future Needs," this study, cosponsored by the Human Capital Institute, the Forum for People Performance Management and Measurement, and the Incentive Research Foundation, synthesizes recent research by analyzing case studies of successful recognition programs and recommending further investigation into workplace recognition. Recognition's value is demonstrated by recent studies that show a high correlation between recognition and improved employee engagement, which in turn improves job performance and captures business value. It also finds that organizations that actively improve employee engagement through recognition financially outperform their competitors. ... [ read more ]

On October 12, 2010 in Chicago, the Incentive Research Foundation (IRF) will hold its first ever education day – “From Strive to Thrive: Critical Tools for Prospering in the New Incentive Economy” – in conjunction with The Motivation Show. The full-day workshop will summarize more than $2 million in research into four sessions that provide critical tools and key information for maintaining a successful business in 2011 and beyond.... [ read more ]

Engagement Event Returns $2 for Every Dollar Spent
The Enterprise Engagement Alliance (EEA) recently announced that research measuring the return on investment (ROI) of an annual meeting of healthcare insurance brokers that stressed training, relationship-building and networking opportunities found the sponsoring company enjoyed a return of almost $2 for every $1 invested in the program. Initial results reported in March revealed that the program had a profound impact on the way brokers thought and felt about the company, its products and its people. Parts 1 and 2 of the study, The 'ROI in Channel Partner' Conferences – A Case Study, can be downloaded here. ... [ read more ]

Learn and share insights with more than 18 Customer Experience, Care, Advocacy and Loyalty Leaders on the latest developments in the design of strategies and methodologies being deployed to determine the proper key performance indicators for customer satisfaction. Cost is $2,969.80, but you can save 10% by emailing Michelew@marcusevansch.com and mentioning the Enterprise Engagement Alliance.... [ read more ]

Hear from than 16 Employee Engagement and Internal Communications leaders on how to advance strategies and methodologies within employee communications in order to drive engagement and create awareness.... [ read more ]

Incentives have a clear, measurable and positive impact on employee performance and retention, according to the results of an Incentive Research Foundation study of one company’s long-standing use of incentive travel awards as a motivational tool. ... [ read more ]

Most leaders and organizations know the difference between a fully engaged worker and one that is marginally engaged or disengaged. The former brim with enthusiasm, they contribute ideas, are optimistic about the company and its future, are seldom absent from work, they typically stay with the organization longer and are among the organization’s most valuable ambassadors. Disengaged workers, on the other hand, are often absent (even when they are at work). They are disconnected and often pessimistic about change and new ideas. They have high rates of absenteeism and tend to negatively influence those around them, including potential customers and new hires. And the cost of disengagement to U.S. employers is estimated to be as much as $350 billion per year.... [ read more ]

Business executives from across the nation will gather for the 7th Annual Multicultural Marketing Summit in order to gain firsthand knowledge of how Hispanics, African Americans, and Asian Americans contribute to the increasingly diverse richness of the population. During the three-day conference, presenters will provide knowledge and insights on groundbreaking research, professional experiences, and techniques specific to ethnic marketing, media and distribution. ... [ read more ]

Ever wonder about the ROI you can expect from channel partner meetings and conferences? It’s quite significant, according to a recent study from the Enterprise Engagement Alliance, conducted by the ROI of Engagement. Click here to take a look at the two-part report. ... [ read more ]

Following the recent passage of the Travel Promotion Act, the U.S. Travel Association (USTA) announced the creation of a new council that will build a proactive research, communications, government relations and promotion agenda for the meetings and incentives industry.... [ read more ]

Melcrum's annual Employee Engagement Conference highlights best practices at leading organizations on their journey to achieving a highly-engaged workforce and improved bottom-line results. Attendees will learn how to help their companies achieve performance goals by mobilizing their workforce around a new business strategy; building trust and confidence; and fostering a deeper understanding of your company culture and desired behaviors. ... [ read more ]

Loyalty Expo will include more interactive sessions and peer group discussion as hundreds of professionals will gather to learn best practices in customer, client, and employee cultivation, including reducing attrition, improving profitability and navigating through challenging economic times.... [ read more ]

A recent Pulse Survey by the Incentive Research Foundation offers several indications that 2010 could offer (slightly) better expectations for the incentive industry. ... [ read more ]

The Enterprise Engagement Alliance (EEA) and leading social software firm PollStream recently announced a partnership to promote and improve employee engagement best practices, focusing on the intelligent use of social software to increase employee engagement and earn discretionary effort. ... [ read more ]

Engagement doesn’t just happen, and in most organizations frontline management has a lot to do with the success - or failure - of an organization's engagement efforts. Recent research from the Gallup organization on employee disengagement ... [ read more ]

A common error that frontline managers sometimes make is to focus their performance improvement efforts on employees’ weaknesses, rather than focus on their strengths. But Gallup research shows that the worst thing managers can do is to ignore their employees altogether. According to Gallup researchers Brian Brim and Jim Asplund, “If your manager focuses on your strengths, your chances of being actively disengaged at work are only 1 in 100. If your manager ignores you, however, you are twice as likely to be actively disengaged than if your manager focuses on your weaknesses. Being overlooked, it seems, is more harmful to employees’ engagement than having to discuss their weaknesses with their manager.” This paper offers a summary of their research.... [ read more ]

To be successful in the evolving world marketplace, and even in their own workplace, leaders and managers must begin to understand their constituents’ state of mind, says Gallup’s chairman and CEO Jim Clifton, in this summary of recent Gallup research. Human decision making is more emotional than rational, the research suggests, and “State of mind is everything that matters to leadership: talent, innovation, entrepreneurship, creativity, optimism, determination, and all of the other things that create economic growth,” Clifton says. Successful leaders, he adds, will be those who can quantify those states of mind to better understand the emotions that cause behavior. “If you are making decisions without understanding what your constituency is thinking, you are making bad decisions,” he says. ... [ read more ]

The Business Marketing Association's 2010 Annual Conference will be themed "Engage!" and focus on innovative ways that corporate marketers are engaging employees, channel partners, customers and other demand drivers to improve customer experience and to generate rapid and profitable sales and brand growth in an improving economy.... [ read more ]

The IGCC’s revamped and streamlined website now provides a wide variety of research, resources, case studies, gift card incentive guidelines, and a searchable database of gift card providers.... [ read more ]

Recent research by the Hay Group suggests that while increasing employee engagement will certainly improve performance results, increasing employee engagement in tandem with employee enablement will result in even more significant performance improvements.... [ read more ]

This article explains the concept of zero-based people performance strategies and provides a list of performance improvement companies that can help to put such a strategy into effect.... [ read more ]

In this white paper, the authors show how people performance management takes familiar disciplines such as training and integrates them across functional lines to maximize results.... [ read more ]

This article looks at how organizations can maximize long-term financial performance through a strategic focus on their most valuable asset - human capital.... [ read more ]

This article looks at the benefits of using non-cash incentives versus cash incentives.... [ read more ]

This article discusses measurement tools and methodologies that can be used to determine the results of company incentive programs.... [ read more ]

This study, sponsored by the Incentive Research Foundation, attempts to find a practical model for determining the return on investment (ROI) for sales and dealer incentive travel programs. ... [ read more ]

This research article looks at best practices for achieving an ROI through integrated marketing.... [ read more ]

This paper from the Integrated Marketing Communications Department at Northwestern University takes a closer look at the six characteristics of highly effective internal marketing programs.... [ read more ]

This brief article discusses how to create an effective incentive program for dealers and resellers.... [ read more ]

What are the goals of your dealer incentive program. This article looks at program types and how to measure ROI.... [ read more ]

This article looks at how motivational tools can be used to boost performance and build loyalty and engagement.... [ read more ]

Three are many reasons and many ways to motivate customers, salespeople, and employees. Here's an overview.... [ read more ]

This article looks at the ten key steps that are common to any internal or external incentive marketing strategy. ... [ read more ]

Here's a glossary of basic marketing and motivation terms.... [ read more ]

Here's a listing of the various types of suppliers available to meet a variety of incentive and motivational needs.... [ read more ]

Based on research from an Incentive Federation Survey of Motivation and Incentive Applications, this article looks at benefits of using brand name incentives and rewards in both internal and external marketing programs. It also looks at the most popular types of non-cash awards used in motivation and incentive applications.... [ read more ]

This article looks at the types of gift cards that are available and the pros and cons of their use in consumer promotions and in employee and channel incentive programs.... [ read more ]

This brief article looks at the pros and cons of using group incentive travel as an incentive award.... [ read more ]

This article looks at the pros and cons of using individual travel awards in consumer, sales, channel partner, and employee incentive and recognition programs.... [ read more ]

Should you use promotional products as an internal or external marketing medium? This article looks at some of the pros and cons.... [ read more ]

This article lists the types of suppliers that can help corporate end-users put together an incentive program.... [ read more ]

This vertical research study focusing on the hospitality industry serves to introduce the Incentive Research Foundation's Motivational Index.... [ read more ]

This white paper looks at strategies for creating increased "trophy value" in incentive programs using gift cards.... [ read more ]

Does the type of reward matter? This study from the Forum for People Performance Management and Measurement suggests that awards need to align with organizational objectives.... [ read more ]

This study from the Forum for People Performance Management and Measurement examines how companies can boost engagement via internal marketing.... [ read more ]

This study from the Promotional Products Association International provides more evidence that use of promotional products can increase trade show booth traffic.... [ read more ]

A study by the Promotional Products Association International looks at how use of promotional products can help boost a company's or product's brand image.... [ read more ]

This item provides highlights of a study by the Promotional Products Association International on how use of promotional products can boost customer referrals.... [ read more ]

This article looks at a study by the Promotional Products Association International on using promotional products to build trade show booth traffic.... [ read more ]

Do trade show attendees really appreciate receiving promotional products at trade shows. This report on a PPAI survey says, "Yes they do."... [ read more ]

This article provides a look at the Incentive Federation's 2001 Study of the Incentive Merchandise and Travel Marketplace.... [ read more ]

This article summarizes the results of the Incentive Federation's 2003 Study of the Incentive Merchandise and Travel Marketplace.... [ read more ]

This study reviews the results of the Incentive Federation's 2005 study of Motivation and Incentive Applications.... [ read more ]

This vertical study looks at how dealer and consumer incentives are typically used in the automotive industry.... [ read more ]

This article from the Forum for People Performance Management and Measurement presents a model for integrating and implementing a PPMM strategy.... [ read more ]

This article looks at the compelling research links financial results and customer satisfaction to engaged employees and channel partners.... [ read more ]

This article provides an overview of enterprise engagement - why it matters, the prerequisites of engagement, the tools, and the role of rewards and recognition.... [ read more ]

Kirk Kazanjian, author of Exceeding Customer Expectations, says it’s the little things that mean a lot when it comes to employee engagement... [ read more ]

This term is likely to become as pervasive in the business lexicon as Return on Investment in the coming years.... [ read more ]

This white paper, produced by the Incentive Performance Center (IPC), explores why incentive programs tend to thrive during times of economic stress.... [ read more ]

Breaking new ground, people performance management takes familiar disciplines and integrates them across functional lines to maximize results.... [ read more ]

Sponsoring an incentive program for people who work for someone else requires special care. This article describes the critical steps in developing a program for dealers, agents, distributors, and other middlemen.... [ read more ]

What is enterprise engagement? This article provides a a definition and background, as well as an overview of the research supporting this important concept, which covers the importance of engaging employees, channel partners, and customers.... [ read more ]

Customer Care Institute (CCI) is an international organization serving customer care professionals. It focuses on issues found in the customer service, consumer affairs, telemarketing, and help-desk professions. With more than 7,000 members, CCI provides Customer Care assessments, Customer Care Manager and Customer Care Professional certification courses, Customer satisfaction measurement programs, front-line skills and management training, as well as many others.... [ read more ]

The Incentive Federation Inc. is the umbrella organization founded to promote, protect, and research the incentive field, encompassing recognition, promotional products, and related promotions. In addition to being the industry's primary lobbying entity, the Incentive Federation provides the infrastructure for industry-wide corporate outreach efforts spearheaded by the Incentive Performance Center, as well as for the research developed by the Forum for People Performance Management and Measurement at Northwestern University. Plus, the Incentive Federation commissions the industry's only benchmark studies on the use of incentives by U.S. organizations. All suppliers and customers in the incentive and promotion marketplace benefit from these initiatives.... [ read more ]

The Direct Marketing Association's annual "DM Days" conference and exposition includes sessions on Internet marketing basics, affiliate marketing, e-mail lists, e-mail marketing, and targeting on the Internet. It also offers roundtable discussions, workshops, and web usability labs to highlight new strategies and market trends. With more than 250 exhibiting companies, this is also a good networking opportunity.... [ read more ]

DMA2010 has it all — the latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature hundreds of educational sessions, roundtables, forums, and case studies led by the direct marketing community's best and brightest thought leaders. Plus, you'll meet thousands of people from around the globe in the world's largest marketing Exhibit Hall.... [ read more ]

Three days of sessions that address many issues related to incentives and reward practices. The conference attracts over 2,000 compensation, benefits, work-life and human resources professionals from all over the world, and is a great networking opportunity. An entire track of programs is devoted to rewards and recognition. Geared towards attracting, motivating, and retaining a workforce.... [ read more ]

Founded in 1962, the International Society for Performance Improvement (ISPI) is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents more than 10,000 international and chapter members throughout the United States, Canada, and 40 other countries. ISPI's mission is to develop and recognize the proficiency of our members and advocate the use of Human Performance Technology. Assembling an Annual Conference & Expo and other educational events like the Institute, publishing books and periodicals, and supporting research are some of the ways ISPI works toward achieving this mission. ... [ read more ]

Recognition Professionals International (RPI) is the new name of the National Association For Employee Recognition (NAER.) Recognition Professionals International (RPI) is the only professional association at the forefront of workforce recognition through its sole focus on recognition innovations and education as a systematic method for improvements in the workplace. RPI is endorsed by top authorities in the industry, has an impressive membership of Fortune 500 organizations and is the only association offering Certified Recognition Professional (CRP) courses.... [ read more ]

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.... [ read more ]

A key show in event marketing that attracts a diverse group of participants. Speakers are sponsorship industry leaders and marketing executives from major corporations. Educational sessions cater to the needs of the most inexperienced and the most advanced attendees.... [ read more ]

The Promotional Products Association International (PPAI) is the promotional product industry’s only international not-for-profit trade association. It offers education, trade shows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies. Promotional products are an $18 billion industry, and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. Since its founding in 1903, PPAI has worked to expand the market, establish standards, enhance the professionalism of the industry and support the growth of member companies. ... [ read more ]

Hosted by the Promotion Marketing Association, Inc. (PMA) this event covers all aspects of integrated marketing and is a must for anybody trying to get to know the field. Brands from all over the world attend and provide their own unique feedback. Provides a means of networking with peers and learning new and innovative strategies from leading companies.... [ read more ]

The Marketing Agencies Association (MAA) provides members, primarily executives at promotion marketing agencies, with professional support, management development, research, and a forum for the exchange of ideas. The MAA website also provides a search function for marketers looking for a professional marketing agency.... [ read more ]

Incentive Gift Card Council (IGCC), is a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have. ... [ read more ]

The Incentive Manufacturers & Representatives Alliance (IMRA), a branch of Incentive Marketing Association (IMA), represents factory-direct salespeople in the incentive business, along with manufacturers. IMRA publishes a handbook for suppliers, conducts an annual marketing conference, and offers a free directory of incentive representatives. As a member, you automatically become a member of the IMRA.... [ read more ]

Meeting Professionals International (MPI) the world's largest association of meeting planners, and meeting-industry suppliers, makes articles, books, and other research materials available through the MPI Resource Center. The resource center serves as a clearinghouse of information related to the meetings industry, and for a fee, depending on the nature of the research. MPI can offer information and articles on meeting planning companies, or rent lists of MPI members who provide professional meeting planning services. MPI publishes a monthly magazine, The Meeting Professional. MPI's publishing lineup also includes an annual membership directory that capsulizes late-breaking industry news. MPI has five special-interest groups, including one dedicated to sales and marketing. MPI maintains a "special interest group" for independent meeting planning companies. This group is currently the organization's fastest growing membership segment. MPI also publishes a monthly magazine, The Meeting Manager, which members receive free. MPI operates an online communications system, MPINet through CompuServe, which, as a networking and information resource for meeting planners and suppliers, allows meeting professionals to communicate with each other in a "private forum.” ... [ read more ]

EIBTM is the second largest incentive travel exhibition in the world. Although held in Europe, it is attended by many U.S. incentive travel buyers who use foreign destinations. Executives at major companies that use incentive travel might qualify for a special hosted buyer program that helps defray some of the travel costs. Attracting nearly 3,000 international suppliers and 6,000 other visitors, this event is a great networking opportunity for those in the incentive travel and meetings industry.... [ read more ]

This double event includes the IT&CMA (Incentive Travel & Conventions, Meetings Asia) meetings and incentive travel show, and CTW (Corporate Travel World) Asia-Pacific for corporate travel managers, travel agencies, and suppliers to meet and discuss the impact of global and regional issues on the development of business travel into and out of the region. It includes a hosted program for qualified incentive travel and meetings buyers and attracts more than 1,500 attendees from over 39 countries. There are educational session for both suppliers and buyers, and seminars which provide a great opportunity to network with industry professionals. The exposition includes companies involved in things like convention & exhibition venues, golf courses, and travel management.... [ read more ]

Founded in 1973, SITE is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. Society of Incentive & Travel Executives (SITE) provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions. ... [ read more ]

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.... [ read more ]

The International Conference of the Society of Incentive & Travel Executives (SITE) International Conference is a key event in the incentive travel industry. It includes educational and networking events that help incentive and travel professionals expand their business network by exploring trends and the strategies of their colleagues. This event attracts attendees from all over the world who bring their own diverse solutions to the table.... [ read more ]

IMEX is the essential worldwide exhibition for meetings and incentive travel. Every year, thousands of exhibitors from 150 countries represent national and regional tourist offices, major hotel groups, airlines, destination management companies, service providers, trade associations, and more. ... [ read more ]

International Special Events Society (ISES), founded in 1987 is a not-for-profit organization. It is the only international organization representing professionals in all disciplines of the special events industry. It sponsors an annual educational conference and offers an online information service, a fax on-demand service, and a membership directory. ISES strives to educate, advance and promote the special events industry and its network of professionals along with related industries.... [ read more ]

More than 1,500 companies exhibit, and corporate sales personnel from every major U.S. apparel manufacturer are on hand. Exhibitors represent every major category in the industry, from streetwear to sporting wear, to designer clothing. Runs concurrently with WWDMAGIC (for women), MAGIC Kids (for children), and Sourcing at MAGIC (the largest sourcing event in North America).... [ read more ]

The National Sporting Goods Association (NSGA) serves the sporting goods industry by providing information, education and cost-saving services. In addition, NSGA serves as the voice of the retailer/dealer, speaking out on issues that affect sporting goods retailers/dealers. NSGA speaks out in its own publications, through its Board of Directors and by taking active roles in issues-based coalitions. ... [ read more ]

POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. ... [ read more ]

Advertising Research Foundation (ARF), founded in 1936, has members from more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations. Its mission is to improve the practice of advertising, marketing, and media research in pursuit of more effective marketing and advertising communications.... [ read more ]

AsiaPacific Incentives & Meetings Expo (AIME) is a must for anyone involved in organizing meetings, incentives, conferences, special events or exhibitions. AIME is the market leader, the premier event in the region and most comprehensive showcase of local product and services. Visiting AIME will help you to discover new destinations, new suppliers, new industry contacts and new, creative ideas for all types of event planning. With over 850 exhibitors from 50 countries, including 150 new exhibitors each year, AIME is the must attend event for those wishing to aim for more in their business pursuits.... [ read more ]

Hosted by the National Association for Retail Marketing Services (NARMS), this event includes educational sessions and roundtable discussions which are a great way to learn strategies of other members of the retail marketing industry. The event also includes an exhibition hall on the first day.... [ read more ]

Held each year by the In-Store Marketing Instutute, the In-Store Marketing Expo focuses on designers and builders of displays but also includes some manufacturers, brokers, and promotion agencies. The exhibition includes nearly 200 suppliers each with their own marketing strategies. There is also a long list of seminars presented by industry experts with topics ranging from competing with private labels to accountability in retail media.... [ read more ]

This conference is a great way to gain knowledge about the latest in consumer electronics technology. In a 2005 survey conducted by Burson-Marsteller it was ranked as one of the top ten most desired speaking opportunities by CEOs. The show also has 2,700 exhibitors which cover the entire consumer electronics market, from digital imaging to wireless technology. Also included are two awards programs, the International CES Innovations Design and Engineering Awards and CNET's Best of CES Awards.... [ read more ]

PROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes.... [ read more ]

The Conference Board is the world's preeminent business membership and research organization. Best known for the Consumer Confidence Index and the Leading Economic Indicators, The Conference Board has, for over 90 years, equipped the world's leading corporations with practical knowledge through issues-oriented research and senior executive peer-to-peer meetings.... [ read more ]

The Society for Human Resource Management (SHRM) is the world’s largest professional association devoted to human resource management. Our mission is to serve the needs of HR professionals by providing the most current and comprehensive resources, and to advance the profession by promoting HR’s essential, strategic role. Founded in 1948, SHRM represents more than 225,000 individual members in over 125 countries, and has a network of more than 575 affiliated chapters in the United States, as well as offices in China and India. ... [ read more ]

Complete volume that covers all the aspects of business to business direct marketing, from the fundamental and time-tested methods to the most modern techniques. The author offers detailed and practical advice companies of all sizes.... [ read more ]

The author spells out his formula for developing a loyalty-driven culture that empowers employees to strive to create customer loyalty, and he devotes a chapter to fostering teamwork. ... [ read more ]

Shows managers how to apply proven motivators to help any size firm energize the work force, increase its profits, and meet the challenges of today's competitive global economy. Presents the pros and cons of incentives as well as why and how they work and discusses in detail incentives for executives and workers and those used for marketing to consumers.... [ read more ]

The author describes recognition and group incentive plans, as well as types of awards and implementation. This book comes closer than most to addressing brass-tacks programs that managers at almost any level of an organization can implement.... [ read more ]

A comprehensive text on the incentive marketplace. The content is illustrated and includes numerous case studies that reveal the breadth and potential of the incentive marketplace.... [ read more ]

Provides a clear analysis of how successful companies turn partnering into a reality. The book breaks down and makes sense of the revolution that is taking place in supplier-customer relationships today. Offers new strategies on creating profitable relationships with customers.... [ read more ]

A booklet published by Incentive magazine that details how to structure incentive programs.... [ read more ]

Covers all aspects of creating, planning, and undertaking an incentive travel program and is essential for anyone who plans incentive travel for an agency or end user.... [ read more ]

Based on the Incentive Marketing Association's Principles Of Results-Based Incentive Program Design Seminar, this is the first formal curriculum ever developed for incentive program planning. The textbook includes sections on Incentive Program Basics for the Business Executive, Core Strategies for the Business Executive, Planning and Design Considerations for the Practitioner, and Implementation and Management Considerations for the Practitioner.... [ read more ]

An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.... [ read more ]

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.... [ read more ]

A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.... [ read more ]

Explores how marketers must look beyond traditional media to communicate with consumers in the changing field of advertising and promotion. Describes the shift from conventional methods to implementation of an integrated marketing communications strategy and reviews the promotional tools available to help make the transition.... [ read more ]

The definitive advertising and promotion management text for students at the MBA level. Emphasizes corporate communications and business products/services in addition to the traditional focus on consumer packaged goods.... [ read more ]

This book details the challenges of promotional marketing through a chronological history starting in the 1950s. The last section looks to the future.... [ read more ]

Offers practical advice for managers on incentive methods such as cash and non-cash reward systems; incentive travel; events; recognition systems; and flexible benefits.... [ read more ]

Experienced marketers, especially senior managers, will benefit from the author's strategies for integrating direct mail, advertising, telemarketing, and field sales for maximum impact.... [ read more ]

The authors examine what they feel is the link between employee, customer, and investor loyalty and attempt to prove that traditional accounting practices do not show the "loyalty effect." They make a compelling case by applying other gauges to show the impact of loyalty on long-term organization performance.... [ read more ]

You won't find the secrets to motivating the middle 60 percent in this book, but you will find ample reasons why you should try. Drawing on their years of management consulting experience and academic research, the authors provide compelling evidence that profit and growth can be directly linked to both customer and employee satisfaction. They also provide a macro recipe for "capitalizing on the service profit chain," including management, marketing, operations, and measurement strategies.... [ read more ]

The authors argue for a new management philosophy that stresses five key values: innovation, improvement, incentives, information, and inclusion. While their plan requires long-term commitment from top management to introduce broad changes, the model makes sense. Their theme emphasizes creating organizations that are "environmentally friendly and more successful in terms of adding value for customers and society."... [ read more ]

Written for creative marketing professionals, this book covers the basics of turning copy and graphics into sales. Also contains useful production information.... [ read more ]

Professional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different.... [ read more ]

This book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing.... [ read more ]

Offers a good introduction to the new thinking about market research. It's a handbook of the latest trends, strategies, and techniques of marketing in today's global community. Blackwell illustrates his points with examples from companies that already employ such practices, including Kinko's, The Limited, and Banc One Corporation. ... [ read more ]

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.... [ read more ]

This book examines why much of the current conventional wisdom is wrong and asks us to re-think the way managers link people with organizational performance. Pfeffer builds a powerful business case for managing people effectively--not just because it makes for good corporate policy, but because it results in outstanding performance and profits. ... [ read more ]

Drawing upon her work both as a psychologist specializing in management psychology and her 15 years as a consultant to the Fortune 500, Bardwick develops a bold new management paradigm for maximum employee productivity. She suggests ways to challenge employees where risk is at an ideal level, and creates a results-driven organization. Characteristics of successful organizations and management are examined in terms of achieving change through driving for measurable success and rewarding and punishing, thereby bringing about a results-driven mind-set requiring: urgency leadership, purpose, collaboration, selection, method, trust, and commitment.... [ read more ]

A comprehensive self-study course created for SITE by the MGI Management Institute. The 25-hour study program covers every aspect of program design.... [ read more ]

Outlines the steps involved with planning incentive campaigns for salespeople and other employees, dealers, and distributors.... [ read more ]

This book, which is based on a three-year study by the consulting firm Arthur Andersen, gives clear, plain-English guidance for helping your organization identify, create, and consolidate the valued assets it needs to vault high above the competition. It examines the gamut of these possible assets (physical, financial, employee-supplier, customer, and those intrinsic to the organization) and, to show them in action, provides plenty of fun, fact- and figure-filled miniprofiles of New Economy dynamos, from robustly reengineered old warhorses like IBM, Coke, Pepsi, and Sara Lee to brash, new digital-age brats: Dell, Compaq, Cisco, idealab!, and Starbucks.... [ read more ]

Describes all of the processes necessary for customer retention at both large and small businesses. This book comes closer than any other to addressing all the elements of the New Marketing spelled out in this article.A relevant guide for managers, retailers, educators and students, Aftermarketing is applicable to product and services, consumer and industrial markets, and both the profit and non-profit sectors.... [ read more ]

This book puts marketing on the most personal, one-to-one level by identifying the elements of friendship and relating them to business relations. Using dozens of real-life examples, the author shows how building relationships is the key to business development and personal fulfillment. It has little to do with technology, but everything to do with sales techniques.... [ read more ]

Multichannel Merchant is the authoritative source for catalog marketing intelligence. Since 1983, it has built a reputation for anticipating, reporting, and analyzing changes affecting the catalog business. ... [ read more ]

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports including Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of brand identity marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable marketing magazine that is a vital part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace. ... [ read more ]

The DMNews franchise today includes the weekly print edition of DMNews, serving a BPA-audited circulation of 50,000 qualified recipients, along with this Web site, www.DMNews.com, and seven e-mail newsletters. These online editions collectively reach hundreds of thousands of readers per month. Over the years, DMNews has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing. The DMNews team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database and online marketing and advertising.... [ read more ]

This publication reviews 3,000-4,000 pieces of direct mail each month and reports on the winners. Articles give detailed information on the most powerful and profitable techniques. Subscription includes three special reports on secrets of direct marketing ... [ read more ]

Potentials magazine is now officially a part of its sister publication, Incentive magazine. The new Potentials section within Incentive magazine speaks to incentive buyers and program planners, enabling them to grow their businesses and enhance performance by providing ideas and products that motivate. We offer the most comprehensive look at incentive awards in the industry as well as providing the most up-to-date information on how corporations are leveraging products to motivate employees and clients.... [ read more ]

PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects. ... [ read more ]

This service offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions.... [ read more ]

A publication for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. Each issue has case studies, columns, and an international report. Topics range from motivation to sales training to automation. SMM also publishes the Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area.... [ read more ]

Incentive is the only publication devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. We are a FIRST-READ for executives looking to improve company performance and a FIRST-BUY for advertisers looking to reach the most qualified incentive buyer decision-makers. The Incentive advantage is a direct result of more than 100 years of industry experience coupled with the highest subscriber qualification standards in the industry. Incentive helps both advertisers and subscribers reach their goals.... [ read more ]

Innovations change and improve the status quo in small ways but this book explores what happens when they improve the status quo in a big way. The aurthors argue that sustained leadership comes from making creativity a broad, enterprise-wide cpapbility that is on all the time.... [ read more ]

This magazine is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas. ... [ read more ]

Corporate Meetings & Incentives (CMI) is part of Prism Business Media's Meetings Group of magazines. It explores trends in meetings and incentives as they relate to companies successfully communicating with employees, dealers, distributors and customers.... [ read more ]

This publication targets marketers who promote trade shows and consumer shows. it covers planning, producing, and promoting trade shows and tracks industry trends.... [ read more ]

Since 1965, Meetings & Conventions magazine has been helping meeting and event planners in corporations, associations, incentive houses and independent planning companies excel at their jobs and effectively manage their careers. In our award-winning monthly print publication and here at M&C Online, we offer in-depth features, informative columns, destination insights, news analysis, original research and much more. And, our new, improved website offers additional tools: an articles archive, a powerful facility search engine, breaking news and other helpful features -- literally at your fingertips.... [ read more ]

This newsletter covers sponsorship trends, analyzes industry issues and categories, reports on sponsorship deals, and presents case studies. It also lists requests-for-proposals (RFPs) and positions available in the industry. ... [ read more ]

Corporate & Incentive Travel, published monthly since 1983, is edited for corporate meeting planners with the responsibility for staging and planning meetings, incentive travel programs, conferences and conventions. They are also responsible for site selection, specifying accommodations and transportation. Each issue provides in-depth editorial focus on selection of site, accommodations and transportation, current legislation, conference, seminar and training facilities, budget and cost controls, and destination reports. Special columns are written by key industry leaders. Department and regular features highlight industry news and developments, trends and personalities, meeting values, facilities and destinations. Circulation more than 40,000 ABC audited. ... [ read more ]

This publication contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits.... [ read more ]

Brandscendence explores what makes certain brands prevail over others. According to author, Clark, there are three elements that are essential for brand endurence: revelence, context, and mutual benefit.Clark also outlines his formula for branding success and illustrates how it's applied by the world's most prominent brands. ... [ read more ]

Beyond the Brand provides an in depth look at the importance of certain customers in the marketplace. With case studies and practical step-by-step methods, readers learn how to engage customers in a dialog that can fuel real product and marketing innovation. Readers will learn how to develop a bottom-up strategy, hone intuition and find inspiration to drive innovation, find your company's center of gravity, and identify and find new ways to listen to the key voices in your marketplace.... [ read more ]

The authors explain the strategies and tactics that make customer equity management work. They outline customer equity's three core strategies: customer acquisition, customer retention, and add-on selling. With very detailed how-to chapters this book is good for any business person looking to strengthen the bond between them and their customers.... [ read more ]

The Branding Excellence Conference, sponsored by the American Strategic Management Institute (ASMI) aims to teach companies how to market their brands for the "customer of the future." If offers best practices in brand management, ROI, and customer loyalty for enhanced brand appeal and recognition. ... [ read more ]

Through the example to the Unixyx Corporation, Customers Mean Business, explores the attention and care customers need in order to keep buying from a company. With a helpful six stage process called "Customerize," this book is good for anyone looking to get on the cutting edge of customer service.... [ read more ]

The Promotion Marketing Association (PMA) seminar is taught several times a year at different locations. This is a well-rounded introduction taught by senior marketing executives and marketing law attorneys, with the focus primarily on consumer promotions. The conference is internationally acclaimed, and attracts a diverse group of attendees.... [ read more ]

Licensed products have a major role in premium programs. This show, sponsored by the International Licensing Industry Merchandiser's Association (LIMA), is the major event for the licensing industry, with exhibits and an education program covering all aspects of the industry.... [ read more ]

Best Practices shares how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profts. It focuses on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. This book is good for managers in any business, in any industry.... [ read more ]

Compensating Your Sales Force provides the guidance required to custom-design a compensation package that meets all the particular objectives of your individual firm with emphasis on the bottom line. This book includes a new approach to balanced compensation, new IRS rules for business expenses and new techniques for territorial realignment. ... [ read more ]

Sales, Marketing, and Continuous Improvement, is a straightforward, example-filled guide that discusses the need to have sales and marketing as part of your improvement processes. With a step-by-step 6 phase guide, author, Stowell, offers practical guidance for avoiding common pitfalls. This book is good for anyone in a management position in any company, in any industry.... [ read more ]

Customer Loyalty explores the true meaning of customer loyalty and how to acheive it. Author, Griffin, outlines the seven stages of customer affinity and offers strategies for recognizing which fustomers have the potential to become a company's advocates. This book is helpful for business people in small or large product or service based companies.... [ read more ]

Love Thy Customer is a guide to communicating with your customers in a way that goes above and beyond mere "customer satisfaction." This book includes skills and strategies for quickly winning customers over, avoiding problems, preventing customer dissatisfaction, and much more. ... [ read more ]

Best Face Forward talks about obtaining success through employee motivation. This book reveals how to determine the optimal division of labor between people and machines, discover innovative ways to combine people and machines to mediate critical customer interactions, and more.... [ read more ]

The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.... [ read more ]

Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.... [ read more ]

This white paper discusses the range of "zero-based performance improvement strategies" that can be developed with the help of full-service incentive and performance improvement companies. It also includes contact information on members of the Incentive Marketing Association's Performance Improvement Council, made up of a dozen organizations dedicated to offering companies solutions-based incentive and performance improvement programs.... [ read more ]

Presents an overview of the essential elements involved with performance improvement strategies. Breaking new ground, "people performance management" takes familiar disciplines and integrates them across functional lines to maximize results.... [ read more ]

A summary of research by the ISPI (International Society of Performance Improvement) on the impact of incentive programs and the essential implementation steps necessary for success. Shows how helpful incentive and motivation programs can be in terms of engaging employees and improving performance.... [ read more ]

A study designed to determine which aspects of selling respond to incentive travel and how that response can be measured. Researchers surveyed 1,800 subscribers of Meetings and Incentive Travel magazine and 3,000 members of the Canadian Automobile Dealers Association. To present an in-depth picture of incentive travel, and to provide a practical template for determining program ROI, the authors made a point of recording views of both the people who win the awards and those executives who allocate the money to fund them. ... [ read more ]

This paper introduces the discipline of "People Performance Management" as developed by the Forum for People Performance Management and Measurement, a unit of the Integrated Marketing Communications Department of the Medill School of Journalism at Northwestern University. People Performance Management refers to an integrated process designed to help firms maximize long-term financial performance through a strategic focus on their most valuable asset -- human capital.... [ read more ]

This paper discusses four psychological processes that can be categorized as items that directly affect the perceived value of an incentive or recognition award. In particular it looks at factors that increase the perceived value of earning the award because the awards are earned rather than purchased. ... [ read more ]

This paper summarizes two basic ROI measurement methodologies using case studies from companies that have implemented measurable sales incentive programs in the past, and offers insights into understanding the data requirements relative to these two methodologies. It explains that Post-Hoc Measurement is essentially the use of field experimentation using historical data, while Outcome-Based Measures considers such areas as accounts receivable and inventory levels that can be affected by sales improvements.... [ read more ]

This paper looks at the types and applications of gift cards and gift certificates and reviews the research that points to the efficacy of gift certificates and cards in achieving business results. Gift certificates and cards have been shown to increase sales, improve employee performance and build loyalty, foster teamwork, and create new markets, among others.... [ read more ]

Manage Globally, Sell Locally addresses the factors that make managing the account relationship different from territory management. It also offers tools to help the account manager measure success or position within the account. This book is best for organizations with an account-focused sales force.... [ read more ]

Improving economic conditions, an impending skilled labor shortage, and the proven link between low turnover and profitability are forcing organizations to take a new look at employee retention. This paper suggests that sound retention strategies can not only head off a future problem, they can save money and improve sales today.... [ read more ]

This report presents a series of cases involving companies that implemented sales incentive programs. It makes a case for the use of post-hoc or post-program measurement of ROI to demonstrate the impact of the programs on sales performance.... [ read more ]

A study on employee motivation and performance in the hospitality industry that looks at strategies for reducing employee turnover. ... [ read more ]

Reviews the economics and objectives of customer retention and argues that it’s easier and less costly to sell to existing customers than to new customers. The more customers you keep through active retention efforts, and the longer you keep them, the more profitable your company will be.... [ read more ]

Federal legislators in 2002 enacted the Sarbanes-Oxley Act (SOX), which was designed to improve the accountability of corporate managers to shareholders and to improve public confidence in publicly traded companies. This white paper is an outline of the potential impact of SOX on the use of performance improvement and incentive programs. ... [ read more ]

Gift cards have become an important corporate tool for reward and recognition. This paper looks at the growing use of gift cards and how to add to the "trophy value" of gift cards via communication, customization, and presentation.... [ read more ]

This white paper highlights four key areas that impact organizational adoption of integrated marketing and motivate employees to think about and cooperate with integrated marketing efforts beyond their functional silos.... [ read more ]

Customer Connections discusses information and knowledge management technologies to connect with customers in a new way. This new model fosters collaboration and playing the right role in supply and demand chain. This book is good for any salesperson.... [ read more ]

This publication covers the financial services industry's meetings and incentives needs and issues impacting insurance meetings planners. ... [ read more ]

Business Week is one of the leading business news magazines in the U.S. and includes regular columns and reports on technology and the Internet, media, and global business. ... [ read more ]

This quarterly publication is devoted to frequency marketing and loyalty programs.... [ read more ]

Progressive Grocer has been the voice of the food retail industry for over 84 years. Serving the largest audience in the market, Progressive Grocer's readers are top management at headquarters and top decision-makers at store level. From chain supermarkets to independent supermarkets, super centers, wholesalers and food brokers, readers rely on Progressive Grocer for its authoritative, comprehensive, relevant and research-based editorial and news. By anticipating, reporting and interpreting important data and trends, Progressive Grocer fulfills its mission: accelerating insight and opportunity for leading grocery retailers, and accelerating brand and sales success for leading manufacturers. ... [ read more ]

An Official News Publication of the In-Store Marketing Institute Published 12 times a year, P-O-P Times serves the news and product information needs of buyers and users of in-store displays, signs and fixtures. Every month, it informs readers of the news, trends, and events that shape the use of P-O-P and the impact and effectiveness of in-store marketing. ... [ read more ]

Customer Relationship Management is the membership journal for the Society of Consumer Affairs Professionals (SOCAP). It features articles by SOCAP members and other experts on consumer affairs, customer service, customer loyalty, and customer relationship management.... [ read more ]

Harvard Business School Publishing (HBSP) was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University. Its mission is to improve the practice of management in a changing world. HBSP does this by serving as a bridge between academia and enterprises around the globe through its publications and reach into three markets: academic, enterprise, and individual managers. ... [ read more ]

This magazine is edited for owners, top management, and sales personnel of industrial and construction distributorships. Articles focus on profit-making opportunities, new technologies, improved selling techniques, merchandising, and marketing. There is also coverage of distributor-supplier relationships and customer-distributor relationships. ... [ read more ]

Emotional Branding discusses how to access, with intelligence and sensitivity, the true power behind human emotions. It shows how to bring a new level of credibility and personality to a brand by connecting with your consumer. ... [ read more ]

Engagement Strategies focuses on what's new, how-to, and where to find products and services related to incentives, motivational meetings, and performance improvement. Its affiliated Web site, the Sales Marketing Network at www.info-now.com, offers comprehensive how-to and reference information.... [ read more ]

SalesForceXP was launched in 2002 by a partnership of leading companies with a unique understanding of - and interest in - what it takes to methodically and measurably improve sales performance. These companies included leading suppliers of incentive awards, sales training programs, group incentive travel and performance improvement solutions...as well as the most knowledgeable publishing team in the industry. ... [ read more ]

The Annual Call Center Exhibition (ACCE) offers a variety of educational tracks and sessions presented in several different formats focusing on customer relationship management (CRM), call center management, and technology. The exhibit hall includes providers of a large range of solutions and services, including quality monitoring, information technology, and interactive voice recognition.... [ read more ]

This paper explores the different types of consumer, dealer, and aftermarket incentives used in the automotive industry. It also looks at how advertising agencies view incentives. It examines traditional incentive strategies and concludes with advice on program implementation.... [ read more ]

The Direct Marketing Association (DMA) Basics of Direct Marketing seminar will introduce marketers to all key issues of direct marketing, enabling them to develop skills and gain more knowledge about such vital topics as offers, creative, copywriting and research/testing. It will also provide tools and techniques, help nurture ideas, and teach the essientals of direct marketing.... [ read more ]

This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't.... [ read more ]

This study, conducted by Frank Mulhern on behalf of the Promotion Marketing Association with the support of the Forum, identified key challenges facing organizations attempting to fully integrate external and internal marketing.... [ read more ]

This study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices.... [ read more ]

This white paper delves into the mechanics of sales incentive programs, providing managers with useful information to design successful sales initiatives at their own companies and providing their corporate decision makers with hard evidence.... [ read more ]

This study, a follow up by Prof. James Oakley, identified key internal levers that affect employee satisfaction and, more importantly, the level of engagement.... [ read more ]

This study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability.... [ read more ]

Section 274(j) of the Internal Revenue Code contains specific rules on the tax treatment of “employee achievement awards.” As a general rule, the employer cannot deduct employee achievement awards, unless they meet certain criteria.... [ read more ]

The federal income tax considerations for incentive programs are often overlooked. While it is difficult to give technical tax advice that would apply equally to all incentive programs, following certain general income tax principles can make an incentive program more successful and avoid unpleasant surprises.... [ read more ]

For last year’s Summit, a research study was conducted to assess the drivers of employee satisfaction and engagement and the downstream customer and financial implications of these important employee attitudes. This research identified several unique organizational characteristics driving employee engagement, including employee satisfaction, and identified organizational communication as a key driver of employee satisfaction.... [ read more ]

This study delves into the mechanics of sales incentive programs, providing managers with useful information to design successful sales initiatives at their own companies and providing their corporate decision makers with hard evidence. It found that properly structured programs can increase sales by at least 10 percent. ... [ read more ]

This study analyzed attempts by a dozen diverse companies to integrate their external and internal marketing practices.... [ read more ]

This study, conducted by Prof. Frank Mulhern and Patricia Whalen of Northwestern University, identified a significant gap between the view of human resources and employees on the role of employees on delivering customer satisfaction, but found that companies with a close link between human resources and marketing outperform companies that don't.... [ read more ]

Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople. This study, completed by Baylor University in 1992, involved a textbook publisher sending 4,000 educators either: (1) a pocket calculator plus a letter, (2) a lower-priced highlighter pen plus a letter, or (3) a letter only.... [ read more ]

Once again we see statistically how well promotional products can help market business, thanks to a 2004 study by L.J. Market Research.... [ read more ]

With the increase of postal rates over the past several years and dwindling advertising and promotional budgets, many companies are tempted to reduce or eliminate investments into pre-show mailings with promotional products in tradeshow settings. Is this a wise choice? The results of a 2004 study by Georgia Southern University indicates the answer is NO.... [ read more ]

An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.... [ read more ]

Marketers need not rely on their salespeople to elicit new leads for business. Existing customers are a gold mine for getting referrals—when they are asked! Through direct mail offers of promotional product incentives, marketers can leverage customer satisfaction and secure more valuable referrals. These findings are from a 2005 customer "referencing" study done by an advertising faculty at Louisiana State University and Glenrich Business Studies. *... [ read more ]

Promotional products can increase traffic to an exhibitor’s trade show booth. A 1991 study by Exhibit Surveys Inc., found that using promotional products can give you an advantage over other exhibitors for buyer attention.... [ read more ]

Just how effective are promotional products as giveaways at trade shows? A 2003 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more...... [ read more ]

In 1999, the Incentive Federation requested that the Center for Concept Development conduct focus groups with incentive users in the New York, Los Angeles, Dallas, Chicago, and Atlanta areas.... [ read more ]

The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.... [ read more ]

The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.... [ read more ]

The Incentive Research Foundation funds and promotes research to advance the science, enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance... [ read more ]

Founded in 1973, Society of Incentive and Travel Executives (SITE) is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. SITE provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions. ... [ read more ]

National City Bank’s Bravo! recognition program was designed to motivate 12,000 customer service representatives and customer service leaders to generate a 25% increase in referral volume.... [ read more ]

The Braun Corporation, a manufacturer of vehicle wheel chair lifts, leveraged their involvement as a Bush series NASCAR sponsor to create an exciting incentive program for their US based dealer network. In addition to increasing sales, The Braun Rewards, The Winning Edge program was designed to increase dealer knowledge of Braun’s specialized products and to create a “programmed learning environment” that facilitated dealer training and education. ... [ read more ]

The program’s theme was the inspiration for a “Mexican Mosaic Bingo” game that was designed to encourage dealerships to focus on the nine-targeted initiatives. In order to qualify for one trip, dealers had to meet the targets for the three main initiatives, represented by three boxes running diagonally left to right on the bingo card. Once those targets were reached, the dealership had the option to earn another trip by meeting the targets for two other initiatives, giving them another line of bingo running horizontally, diagonally or vertically. Dealers who filled in the entire bingo card by meeting all sales targets qualified for a third trip. The 2005 Mexican Mosaic Dealer Incentive Program achieved record-setting numbers. ... [ read more ]

The Braun Rewards program gave dealers a “winning edge” to be better prepared to assist their customers and increase their sales of Braun products.... [ read more ]

The Rome MMIV program marked the first time dealers were able to access status statements online, so quarterly printed statements were mailed to each dealer to reinforce the online statements. To help the dealers stay focused on their year-end goal, benchmark goals were established for January, April, and July. Waterford crystal awards with Romanstyle etching border designs were selected to mark these achievements. Multiple communications touch points and ongoing performance feedback kept the John Deere dealers engaged throughout the campaign.... [ read more ]

Shaw Industries stimulated excitement about its floor covering products among 30,000 independent retail sales representatives located in 10,000 showrooms through its "Win Shaw's Money $1,000,000 Sweepstakes." ... [ read more ]

MBM Corp.'s sales follow the 80/20 rule: 80% of all MBM purchases are made by 20% of the dealers that sell its line of paper shredders, cutters, and other office equipment. To motivate everyone in its network of 1,800 dealers in the U.S., Canada, and Puerto Rico, the company teamed up with USMotivation to create the "Capture Your Share" campaign. ... [ read more ]

Pick-n-Pay, a South African supermarket chain with 265 stores, opted to rebuild its corporate image, emphasizing such tenets as respect, dignity, and freedom for all individuals. ... [ read more ]

When Mohawk Industries, a $2-billion manufacturer of carpets and rugs, acquired several prestigious brands, it took considerable resources of time and money. The expansion and consolidation process inevitably affected some of the company's key residential dealers. ... [ read more ]

In addition to the company's own sales staff, the program was aimed at 14 manufacturer rep organizations, 3 major distributors, and their respective sales forces, which numbered several hundred people. The program also included almost 3,000 sales staff from computer dealers, remarketers, resellers, retailers, and catalog companies. ... [ read more ]

The "Winners' Circle" program logo and theme were designed around the popular motocross cross-country motorcycle race, and featured the No. 1 plate that is awarded to winners. Honda is a leader in production of off-road motocross bikes and a sponsor of the No. 1 team in the sport. Therefore, the logo and theme were a natural tie-in for use in printed material. ... [ read more ]

In addition to addressing regional challenges, Compaq was well aware that a soft economy and market speculation regarding the Compaq/HP merger could further impact sales. They needed an incentive program that would ensure that resellers would focus on the Compaq offering. Part of COMPAQ COMmunity, Gold Rush was launched as the 2001 fourth quarter sales incentive program, offering "instant rewards" to those who met their targets in a number of categories. To succeed, the Gold Rush program needed to generate sales without encouraging competition on price, keep the resellers’ attention for the quarter, provide obtainable targets, and offer an incentive that went "over and above" that of any of Compaq’s competitors. ... [ read more ]

Reseller sales reps earned reward points for sales of Deskpro computers and Proliant service. In addition, management was able to award supplemental points for such goals as increased knowledge retention, add-on sales, and attendance requirements. ... [ read more ]

John Deere agricultural dealers sell and service equipment and parts. Loans and leases through the company for these items generate profit and build brand loyalty. So it was logical that John Deere's first credit-related promotion would be designed to increase credit/lease acceptances, market share, and brand loyalty. ... [ read more ]

The company's "Here's the Scoop" campaign was launched with an overnight Styrofoam package that was delivered to every Mazda parts manager. Inside was a 12-pack of gourmet Pfaelzer ice cream truffles. The ice cream treats were chosen to symbolize the freshness and quality of Interstate Batteries. A booklet detailed the promotion's objectives and awards: for every order placed for batteries during the month, the dealer was entered in a sweepstakes, with prizes ranging from Super Bowl tickets to National Football League (NFL) logo leather jackets and autographed footballs. A special incentive was available to district managers who achieved 80% or more participation. These awards included race jackets and tickets to the Brickyard 400 at the Indianapolis Motor Speedway, a natural tie-in because Interstate Batteries was sponsoring one of the racers. ... [ read more ]

GE Lighting Systems, a division of General Electric Lighting, designs, manufactures and markets a complete line of lighting fixtures for illuminating streets and highways, industrial and hazardous location facilities, parking lots, building facades, parks, and sporting facilities. ... [ read more ]

The campaign would have to increase brand reach, frequency, and sales; allow fabricators to maintain their own identity; and accommodate a range of retailers from individual designers to multistore chains. For its "Windows to the World" campaign, travel rewards were selected as the most effective motivator. Retailers would have a choice of six travel destinations based on product purchases. ... [ read more ]

To create a better synergy between those who choose suppliers (a dealer's parts department) and those who specify the product (the service department), the Aftermarket Division developed the "After Market Achievers" incentive program in conjunction with MotivAction, the Minneapolis-based full-service marketing company. The campaign rewarded parts and service managers, dealership employees, and field representatives for achieving specific goals. ... [ read more ]

The program was built around a point system. Wholesaler showroom personnel earned one point for every two sales; counterpersons received a point for every six sales. Points were redeemable for merchandise from an "MVP Awards Extravaganza" catalog. ... [ read more ]

To assist dealers in meeting goals, Ford implemented a multipronged strategy that included launching new models, realigning prices for key models, increasing management support, re-evaluating advertising and promotion, and introducing "The Chairman's Challenge" incentive campaign. ... [ read more ]

SSL’s goal was to plan a trip that would shatter people’s preconceptions and remain in their clients’ conversations for a long time to come. They wanted a destination that included pristine nature, unique archaeology and local culture, history, traditions, motivating and energetic places and extremely friendly people as well as comfort and relaxation. Peru was chosen as the “high impact destination” and Condor Travel was chosen as the destination management company. ... [ read more ]

The new program needed to capture audience interest with easy-to-understand rules and desirable awards that targeted the needs of various demographic groups. With personalization and flexibility key success factors, the main reward option, American Express PersonaSelect debit cards fit the bill. Winners were able to redeem awards of their choosing within a range of businesses selected by Saab. The communications campaign used graphics to stimulate winners’ imaginations of awards ranging from golf clubs and electronics to jewelry or cooking gear. ... [ read more ]

Relying heavily on advertising revenue and contracts to maintain programming excellence, Viacom knew they needed a special program to combat diminishing business due to the soft economy and failing technology sector. Utilizing the concept of “Themed Time Travel,” Incentive Travel created a program for Viacom that built business with its top advertisers while creating a "once in a lifetime" travel experience even among a well- traveled audience. ... [ read more ]

Worldspan International, a Swiss incentive house, was given the assignment of providing a first-class travel award that overcame cultural and language barriers, time and budgetary restraints, and featured no more than a four-night stay in an exotic destination. The site: Cape Town, South Africa. ... [ read more ]

In spite of Mountain Dew's strong market position, Pepsi-Cola wanted to build the brand's loyalty, attract new customers, and keep the growth rate above the industry average. To achieve those goals, the company developed the "Extreme Network" promotion, which offered a beeper in exchange for 10 Mountain Dew proofs of purchase, $29.99, and $5 for shipping and handling. The numeric pagers came with six months of free service. Total value: $125. ... [ read more ]

The Bach Collection is sold through distributor showrooms and branches to builders and plumbers. This channel is extremely competitive. Distributors typically sell products from as many as twelve manufacturers and, at any given time, they may be exposed to 5-7 active promotions designed to capture their attention and time. To cut through the promotion clutter, Performance Plus Marketing recommended a high-impact sweepstakes structure for "The Sounds of Success." ... [ read more ]

This book addresses basic management issues applicable to almost any organization and manager. It provides a simple approach summarized as "select, direct, evaluate, and reward," but is in no way short of details. It includes extensive information on every aspect of the process, including benefits of cash and noncash awards. ... [ read more ]

Described as a "crisp, fifty-minute" book, this concise, step-by-step approach to employee motivation. The authors focus on using "respect, recognition, and rewards" to achieve positive organizational results. In a concise, quickly readable format, they address the benefits to keeping employees and keeping them happy; creating a fun, enriching and "hard-to-leave" workfplace; understanding the impact of feeling valued at work, and tapping to employee desires for personal and professional growth. ... [ read more ]

The Performance Institute is the nation's leading authority on measurement and management methodologies for improving individual and organizational performance. The Performance Institute's mission is to identify, study and disseminate the leading strategic management and performance measurement practices pioneered by best-in-class organizations.Through national conferences, in-house training programs, consulting services and on-going research, The Performance Institute helps organizations access cutting-edge expertise in planning, implementing and evaluating business strategies to address their management challenges and improve organizational results.... [ read more ]

Based on the business practices and history of Enterprise Rent-a-Car, this book focuses on how the company has achieved financial results by creating happy customers, successful business partnerships, and an engaged and motivated workforce. It discusses the relationship between the company's employee satisfaction, retention, and profitability, and shows how Enterprise makes and reinforces those connections. ... [ read more ]

Yvette Widdicombe, vice president of distributor Jack Nadel, Inc. (UPIC: NADELINC) in Palo Alto, California wanted to pamper her employees with a unique gift. After much thought, she decided on lounge pants with an accompanying spa bag and shirt.... [ read more ]

There’s amusement to be had for all at a carnival. There are spinning, flashing rides, whimsical music and, of course, icy snow cones. These things came to mind when Lynne DuVivier, president of Westport, Connecticut-based The Creative Factor, Inc. (UPIC: CREATEIT) was approached by HBO to develop a campaign for its show, Carnivàle.... [ read more ]

IMA-CC, a branch of the Incentive Marketing Association (IMA), provides information services, publications, conferences and seminars, media representation, research, and public relations efforts to the Canadian corporate community to promote the use of incentives. IMA-CC’s primary goals are to build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance.... [ read more ]

The Incentive Marketing Association (IMA) produces an annual Executive Summit attended by delegates from every supplier category in the incentive field. This conference, the largest event of its kind, includes educational and networking events that help incentive professionals expand their incentive program knowledge and marketing partner network. IMA’s Executive Summit is the premier annual conference that offers you the opportunity to network, benchmark and learn from your colleagues – professionals representing every segment of the incentive marketplace. ... [ read more ]

The Incentive Marketing Association (IMA) promotes the use of incentive programs as effective marketing and motivational tools. Membership includes manufacturers, representatives, distributors, incentive houses, gift certificate suppliers, and marketing agencies. IMA also holds annual education programs at trade shows as well as information services, publications, conferences and seminars, media representation, research, and public relations efforts to its members and to businesses to help them effectively use incentive programs to motivate employees and customers. IMA offers a complimentary listing of incentive product and service providers. IMA is also the umbrella organization for several Strategic Industry Groups, including the Global Incentive Council, IMA-Canada Council, Incentive Gift Card Council, Incentive Manufacturers and Representatives Alliance, Performance Improvement Council, and the Incentive Technology Council. ... [ read more ]

This site includes a broad array of information beneficial to those who approve, specify or purchase promotional products, including industry facts, case studies, education, powerful research and a seasonal calendar. The site also includes a search tool that will enable buyers to locate a promotional consultant in their area or request a speaker at a meeting or event.... [ read more ]

Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print.... [ read more ]

This business-to-business promotion was intended to pick up new accounts.... [ read more ]

In-store displays and other promotional items are used to promote retail book sales.... [ read more ]

This program was intended to boost awareness and use of a new hospital birthing facility.... [ read more ]

Promotional giveaways themed to a new product are used at a trade show to boost traffic and generate leads.... [ read more ]

This consumer promotion used a baseball tie-in and in-store events to boost sales of Oreo Cookies... [ read more ]

An unusual promotional mailer is used to attract client attention.... [ read more ]

This study, sponsored by the Incentive Research Foundation (IRF), looks at questioins that are rarely posed in relation to sales incentive programs: How do sales incentives affect procurement and cost of goods? Shipping? Cash flow? It suggests that developing an incentive program with a focus on sales growth alone, with no consideration for other business functions can produce 1) an adverse affect on cash flow, 2) a possible disruption in supplies, 3) extra shipping costs for ordered merchandise, and 4) a possible impact on customer quality. A "business process" approach, on the other hand, one that takes into account the impact on other business functions, "enables the planning and creation of the needed infrastructure and additional investments, where necessary, to support the results arising from the sales incentive program," the author says.... [ read more ]

While it is widely believed that employee attitudes and engagement directly influence customer experiences and customer spending behavior, there is little empirical evidence that has explicitly demonstrated this. This study, subtitled "An Empirical Analysis of the Relationship between Employee Attitudes, Customer Attitudes, and Customer Spending," combines results from an extensive survey of employees and customers at a hotel chain with the actual spending patterns of customers. Results show a direct, measurable relationship between the employee and customer perceptions of the hotel brand and customer spending behavior. ... [ read more ]

Determining the right mix of compensation, benefits, training, and rewards & recognition... [ read more ]

No doubt some people might dismiss Integrated Marketing as a passing fad, and who would view the burgeoning discipline of People Performance Management and Measurement (PPMM) as a buzz phrase or "flavor-of-the-month" marketing strategy.... [ read more ]

Compelling research links financial results and customer satisfaction to engaged employees and channel partners.... [ read more ]

With a foreword by Jay Leno, how could this not be a nice book? Coauthors Thaler and Koval submit their own success in the cutthroat world of advertising as evidence that nice girls can finish first while taking home more than a dozen Clio awards along the way. Following up their bestselling look at creating compelling marketing strategies—Bang!—they turn most truisms about business inside out, arguing that good deeds are returned, not punished.... [ read more ]

Salary, bonuses, benefits and "perks" may be the most visible elements of a rewards program, but other components are just as valuable to employees. This comprehensive book and CD-ROM package shows how nonfinancial rewards can be quantified and combined with monetary measures in a way that complements business objectives. The authors' eye-opening research on what employees value is backed up by examples from their own consulting experience. The book's step-by-step process features more than 100 practical tools for developing an "M3" rewards system based on money, mix, and message, and provides a blueprint for creating a custom-tailored rewards strategy to match an organization's specific goals. ... [ read more ]

Manufacturers are sometimes cautious about the use of their brands in special markets. Obviously they want to maintain their brand integrity and avoid any impact consumer sales channels. This white paper from the Incentive Marketing Association (IMA), however, suggests that with basic safeguards in place, special markets like the incentive industry are “a win for the supplier, a win for the company, and a win for the employee.”... [ read more ]

Maybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace. Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem? The audience you're writing for is going, going, gone... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation. Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare. ... [ read more ]

Business-to-Business Marketing Research is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.... [ read more ]

Many traditional forms of advertising and promotion are losing ground to newer media. This trend presents opportunities for the promotional products medium. However, very little research exists documenting the effectiveness of promotional products when compared to and combined with other traditional forms of advertising such as television and print.... [ read more ]

BMW Financial Services had experienced 6 years of success. Its biggest challenge for 2006 was to condense its programs into a unified Web portal for its dealers, sales managers, and sales representatives. The target group of sales professionals was predominantly male, between the ages of 30 and 45, and comprised of 1,458 individuals segmented into 66 distinct profiles, who were spread over 11 urban geographic locations. By creating a unique communications tool, BMW sought to make the BMW Financial Service “10 Series” web portal a daily working tool for its entire sales force and to make sales contest information easier to access and more efficient to provide. ... [ read more ]

Sovereign Bank realized that it needed to streamline its customer referral process and provide its almost 11,350 Team Members at nearly 750 community banking offices with a compelling reason to increase their referral activity.... [ read more ]

The Incentive Federation contracted with GfK, an international market research company, to develop and conduct a market sizing study of the U.S. marketplace for incentive travel and merchandise. Results showed that, overall, 34% of companies used either incentive travel or merchandise incentives in 2006, spending a total of $46.1 billion on incentive programs. Breaking down that total, the study finds that companies spent $13.4 billion on incentive travel and 32.7 billion on merchandise incentives. In addition, more than half of the study participants expect their future spending on incentive programs to increase.... [ read more ]

Basics is the internationally acclaimed two-day seminar designed to develop your skills in all aspects of promotion marketing, including promotion strategy, law and all tactical elements of promotion. Marketing professionals who are beginning a career in promotion or integrated marketing, switching careers to promotion or integrated marketing, and are ready for more responsibility, bigger challenges and greater achievement in all aspects of promotion marketing should defiantly attend this seminar. ... [ read more ]

Premium Incentive Products (PIP) is committed to providing readers with answers to their most pressing questions about developing incentive programs and using products to motivate their employees, salespeople, channel partners, and customers. A product-oriented publication featuring rich, on-target editorial, PIP covers new products, new program ideas for existing products, plus industry trends and best practices. Each issue instructs our readers on the ins and outs of creating, managing, and measuring their incentive programs. Premium Incentive Products performs a vital role for the premium incentive industry, its advertisers, and its readers. ... [ read more ]

Managed by Synchro since 2002, the Toyota Sales Society 2007 program encompassed all customer-facing Vehicle Sales and AfterSales (accessories, parts, service) staff in TMC Australia’s 224 dealerships. This includes 3,539 retail and fleet sales managers, retail and fleet sales consultants, parts managers, parts sales representatives, parts interpreters, service managers, service advisors; and used vehicle managers from every state in Australia.... [ read more ]

BigPond relies on a sales force of predominately male, tech savvy young people to sell their internet products to department and electronics stores, independent telecommunications retailers, and inbound and outbound call centers. They were challenged to motivate these GenYs to focus on their products, especially when competitors were undercutting on price. The “BigPoints” dealer incentive program, playing on the BigPond name, was developed online to build brand affinity and keep BigPond visible on the front line of selling. ... [ read more ]

LJ Hooker Financial Services was established in December 2003 to provide a mortgage broking service to real estate vendors and customers. LJ Hooker had informal relationships with 5000 agents and associated staff in Australia and another 1200 in New Zealand. Across the industry, the relationship between mortgage brokers and their referral contacts was largely based on cash transactions and varied widely in terms of process and value. Cash offers were vulnerable to competitive offers and ad hoc and different cash commission structures meant working with multiple managers and administrators without the benefit of a cohesive strategy or transparent management overview. LJ Hooker required a more structured platform to deploy their strategy to align real estate and finance broking to maximum effect.... [ read more ]

Historically, incentive programs, unlike other sales and marketing strategies, have endured economic downturns. In fact, according to a review of past Incentive Federation and industry studies, the incentive industry managed to grow following the recessions that occurred in the late 1980s, after September 11, 2001, and during the downturn of the late 1990s, following the dot-com collapse. In fact, there is no evidence that the industry suffered serious declines following the recession in the late 1970s/early 1980s, and the industry continued to prosper even during the Great Depression when the industry’s trade magazine at the time, Premium Practice, was filled with advertising pages.... [ read more ]

Incentive Intelligence is a website/blog that offers opinions, commentary, and information about incentives, rewards, recognition, and influence. It is sponsored by consulting firm I2I. ... [ read more ]

The cost of employee disengagement to U.S. companies in terms of lost productivity, accidents, theft, and turnover is estimated to be as much as $350 billion per year. Disengaged workers are often absent (even when they are at work), disconnected, and often pessimistic about change and new ideas. They have high rates of absenteeism and tend to negatively influence those around them. Engaged workers, on the other hand, are significantly more productive, interact more positively with other employees and new hires, and are much more likely when they interact with customers to create relationships that generate loyalty and increased business. This white paper looks at the best measures available for building engagement among employees along with looking at the ROI for investing in those measures as a way for managers to demonstrate the economics of engagement to top executives.... [ read more ]

In today's economic environment, employers are struggling to find every advantage possible to thrive, grow or simply to stay in business. For most US based organizations payroll represents the largest expense. Advantages therefore, come first and foremost through better talent management.... [ read more ]

The Incentive Manufacturers and Representatives Alliance (IMRA), a strategic initiative group of the Incentive Marketing Association IMA, will hold its 40th annual IMRA Marketing Conference in Scottsdale, AZ, on March 7-10. This year’s event will offer networking, golf, and a smaller version of the Brand Pavilion. It will also include manufacturer sales meetings, education, break-out sessions, and networking business and social functions dedicated to advancing and improving the incentive marketplace. ... [ read more ]

Looking for great ideas for your incentive travel programs? Then don't miss the sixth-annual Las Vegas Incentive Marketplace, December 6-9, 2009, at Planet Hollywood Resort & Casino. Hosted program for qualified buyers includes airfare, hotel accommodations, all sponsored events, meetings with suppliers of your choice, and educational programs. ... [ read more ]

The economics of talent engagement are widely accepted, but the investment begins with how leaders engage their teams. When leaders shift their mindset from ROI to Return on Value, they energize innovation, collaboration, and discretionary effort. This webcast - scheduled for Tuesday, December 8, from 2 - 3 p.m. EST - focuses on the economic reasons to engage talent and goes beyond leaders who believe in ROI, to what leaders can do to create value from talent engagement. You'll learn examples of leaders and organizations that excel at engagement and gain insight to achieving high levels of engagement in your organization. Presenters include Rodger Stotz, chief research officer for the Incentive Research Foundation, and Jim Dittman, president of Dittman Incentive Marketing.... [ read more ]

The Promotion Marketing Association's digital marketing summit will look at innovations that are likely to spur consumer demand in the years to come. At Fast Forward 2001, PMA will be looking ahead for the killer digital innovations that will drive consumer demand in 2011. Clara Shih, author of "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, Sell More Stuff," will provide the keynote address. ... [ read more ]

Annual promotional products conference and expo will feature a new component focusing on promotional equipment. The theme that the Promotional Products Association International (PPAI) has planned for PPAI Expo 2010 at the Mandalay Bay Convention Center in Las Vegas, January 11-15, is “Find Your [X] Factor.” And one of the X factors for the show itself is a show within a show. PPAI will launch DECORATE: A Promotional Equipment Show at this year’s Expo. For the first time in PPAI show history, design equipment (screen printing, embroidery and digital machinery) will be allowed on the show floor as part of a new promotional equipment showcase, DECORATE. “As a new component of The PPAI Expo 2010, DECORATE is a show within a show, bringing the best in screen printing, embroidery and digital technology directly to the show floor,” said Darel Cook, PPAI director of expositions. “DECORATE promises to deliver incredible potential and incredible possibility for suppliers and distributors alike.” To register for the PPAI Expo 2010 online, visit www.theppaiexpo.org. For more information about PPAI or promotional products in general, visit the PPAI website at www.ppai.org.... [ read more ]

One of the prestige incentive industry events of the year aims to increase understanding and use of incentive merchandise and travel. The Incentive Research Foundation (IRF) will hold its 17th annual Incentive Invitational in Colorado Springs, Colorado, on May 19-23, 2010, at The Broadmoor. The event is known for bringing together top incentive buyers and corporate decision makers, along with incentive professionals from leading travel organizations around the world, for business networking events and educational seminars. The goal of the event is to increase the understanding, effective use and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance. ... [ read more ]

Are you looking for ways to drive employee engagement and internal culture to impact your bottom line? Then try the 3rd Annual Internal Branding & Employee Engagement conference, hosted by marcus evans and taking place February 22-23, 2010 in Miami, FL. Smart companies realize that their employees have a profound impact on the profitability of their business through customer centric service and loyalty to the organization. But to ensure that there is a return on Internal Branding strategies within your organization; collaboration is needed from the marketing, communications, and HR. This conference offers insights from American Airlines, Blue Cross - Blue Shield, Eddie Bauer, Google, and ING.... [ read more ]

The Human Capital Institute's 5th Annual National Human Capital Summit is where business meets talent strategy. It's a must-attend event for progressive talent leaders from the Fortune 1000, fast-growth SMB, academia, and government. Attendees will gain insight from innovative leaders and industry experts on the most effective strategies and programs that will engage even the most challenging workforce and drive top line growth and business results. ... [ read more ]

A former senior level marketing executive at companies such as Macy’s, Eastman Kodak and Bank of America, author Aubryn Thomas has learned why certain brands generate energized reactions from customers and how these brands remain profitable by out-thinking the competition instead of overspending. In "Customer Inspired Marketing," Thomas has created an 8-step plan for companies to follow in order to create a successful marketing/branding campaign. ... [ read more ]

Each year in the United States, organizations spend tens of billions of dollars on cash and non-cash rewards for consumer, distributor, sales and employee incentive programs –merchandise, gift cards, group and individual travel programs, time off, cash, etc. But few organizations invest the necessary time to understand which rewards should be used for which people to encourage what outcomes... [ read more ]

In a recent Forbes.com article, the Global Leader of Korn Ferry's leadership coaching group echoes views of other management experts that today's CEOs need to be Chief Engagement Officers and lead the effort to creating and implementing a systematic approach to engagement. ... [ read more ]

For those curious about why organizations have voluntarily produced human capital reports verified by third-party human capital experts, the Enterprise Engagement Alliance YouTube channel features two upcoming live and recorded Youtube shows with management at three of the first five organizations with ISO 30414 Human Capital certifications. ... [ read more ]