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Knowledge - Books

Best Sales Promotions

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.... [ read more ]

Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

"Selling Against the Goal" is a guide to understanding sales in a tight marketplace. Author Kendra Lee offers screts, tools, and tips to send you on the road to superstardom in sales, including: formulas for calculating a closing ration and leads needed to meet quotas, tips for targeting multiple levels of decision makers, strategies for generation leads via partnership organization, and much more. The book also includes samples of holiday cards, e-mails, invitations, and newletters that really work.... [ read more ]

Sales Promotion: Concepts, Methods and Strategies

Deals extensively with the field of sales promotion planning and analysis: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. Particularly good for marketers involved in packaged goods promotion.... [ read more ]

Exploring E-commerce, Global E-business and E-society

Discusses how e-business systems can provide the information required to effectively manage customer needs, business strategy, technology, and customer relationships, specific techniques for improving value chains and business intelligence, incorporate e-commerce into your business model, and the coming e-society.... [ read more ]

Advertising and Sales Promotion Strategy

A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.... [ read more ]

From Contact to Contract

From Contact to Contract gives you easy to apply information on the world of sales. With 496 sales tips to do such things as generate more leads, close more deals, and exceed your goals, which will ultimely make you more money, this book is perfect for any salesperson.... [ read more ]

The Power of Full Engagement

In this groundbreaking book, co-author Jim Loehr, Ed.D., co-founder of the Human Performance Institute, demonstrates how managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. At the heart of the program is the Corporate Athlete® Training System. It offers a a highly practical, scientifically based approach to managing your energy more skillfully, both on and off the job.... [ read more ]

Mental Agility: The Path to Persuasion

Mental Agility: The Path to Persuasion is a guide for any salesperson who wants to learn how to think quickly on their feet. It has an easy to follow system that teached you how to walk into any situation cold and establish a relationship based on trust and confidence. ... [ read more ]

Managing to Have Fun

Takes a lighter approach to management that includes using toys, games, and contests to motivate employees.The keystone of this approach for businesses interested in team building for increased profitability is "fun in the workplace."... [ read more ]

Customer Inspired Marketing: Change the Game and Become the Brand They Really Love

A former senior level marketing executive at companies such as Macy’s, Eastman Kodak and Bank of America, author Aubryn Thomas has learned why certain brands generate energized reactions from customers and how these brands remain profitable by out-thinking the competition instead of overspending. In "Customer Inspired Marketing," Thomas has created an 8-step plan for companies to follow in order to create a successful marketing/branding campaign. ... [ read more ]



Enterprise Engagement Resources

Certifications

LowerMyShowCosts.com

EGR International Inc.

McBassi