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'Good Company' Pioneer Laurie Bassi Sees Progress

Will companies finally begin to wake up to the financial benefits of having engaged customers, employees and communities? Laurie Bassi, Principal of McBassi & Co., a leading analytics firm, sees progress on multiple fronts. Bassi is author of ... [ read more ]

Diversity and Inclusion Power Engagement at Fifth Third Bank

For many companies, diversity and inclusion are challenges. For Fifth Third Bank, headquartered in Cincinnati, diversity and inclusion are opportunities to not only engage employees but to enhance customer and community relationships to drive greater performance. Demonstrating them means business. ... [ read more ]

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

Confessions of a Cautious Convert: Tricia Veness, Artis REIT HR Exec

Tricia Veness, Director of Human Resources for Artis REIT, Winnipeg, admits that she has approached the employee engagement movement with some degree of skepticism. The company describes itself as “a Canadian real estate investment trust who invest in quality commercial real estate in select markets to create value for our stakeholders.” Over the past five years,... [ read more ]

Enterprise Engagement: Foundation & Framework

For decades, it was easy to ignore the issue of engagement because engagement was hard to define and almost impossible to measure. But for a growing number of organizations, the question now isn’t if engagement matters, but how to make it happen.... [ read more ]

15 Minutes With...Joel Confino, CEO, Haydle Enterprise Q&A

Over the past year or two we’ve seen a surprising increase in the number of different types of technologies and services touting their ability to address various areas of customer, employee and distributor partner engagement – from leadership, coaching, assessment and communications to collaboration, innovation, rewards & recognition and analysis.... [ read more ]

At Chariot Solutions, Engagement Requires an ‘Inspirational Environment’

Founder and CEO Michael Rappaport talks with ESM about how he keeps turnover low and morale high among his pool of top-tier talent It always gets our attention when we receive a press release from a company touting its commitment to employee engagement, so we followed up on a recent release from Chariot Solutions to find out why.... [ read more ]

1to1 Media Names 2011 'Customer Champions'

Peppers & Rogers Group’s 1to1 Media division has announced its 2011 class of 1to1 Customer Champions. The 1to1 Customer Champions program recognizes executives who believe in treating customers in a way that builds loyalty and engagement while driving bottom-line results for their organizations. Now in its eighth year, the program honors 15 executives annually who use innovative approaches to instill customer-centric strategies throughout their organizations. The 2011 honorees include: • Ven Bontha, Director of Customer Experience, CEMEX • Rich Brecht, Senior Contact Center Manager, J&P Cycles • Mike Colbourn, VP and Director of Marketing, Stowe Mountain Resort • Roger Curtis, President, Michigan International Speedway • Susan DeLaney, VP Customer Experience, UPS • Tom Feeney, President and CEO, Safelite AutoGlass • Dennis Fitzgerald, VP Customer Satisfaction, Yaskawa Electric America, Inc. • Stephen Jackson, Chief Information Officer, Harry Rosen Inc. • Donna Lendzyk, Manager, Customer Loyalty, SaskTel • Ingrid Lindberg, Customer Experience Officer, Cigna • David Payne, Assistant VP Contact Center, Stancorp Financial Group Inc. • Chuck Sliker, Senior VP of Operations Service, Arby’s • Jeffrey J. Smith, VP Operations and Loyalty Services, Omni Hotels & Resorts • Tim Teran, Senior VP Consumer Insights and Strategy, Macy’s Inc. • Jay Topper, Senior VP Customer Success, Rosetta Stone Info at www.1to1media.com/view.aspx?DocID=33197 ... [ read more ]

UK's Engage for Success Initiative Moves Forward Despite Brexit

Although it was founded shortly after the Enterprise Engagement Alliance, the United Kingdom's Engage for Success initiative has a significant advantage: it was created in part with the support of the government of Prime Minister David Cameron, who took a personal interest in the movement. ... [ read more ]

ITA Group Practices What It Preaches

ITA Group has experienced a growth spurt in the last 18 months, with employment expanding by nearly 16% to more than 600 team members nationwide. To accommodate its increased staff and customer base, the company recently expanded its West Des Moines, IA headquarters and opened an office for technology team members in Phoenix. One of the key factors behind ... [ read more ]

Hilton's Brand VP: Enterprise Engagement is Happening

"Enterprise Engagement is not only going to happen, it's already happening," says Gina Valenti, Vice President, Brand Hospitality - Focused Service Brands, Hilton, and a member of the Enterprise Engagement Alliance and its Corporate Advisory Board. "I have no doubt now it will ... [ read more ]

Baudville Brands, C.A. Short and Divvy Engagement Become Engagement Agency Partners

Baudville Brands, a leading recognition firm in Grand Rapids, MI, C.A. Short Company, an innovator in employee engagement based on Shelby, NC, and Divvy Engagement Solutions, the new name for a 25-year-old, full-service incentive company based in Pleasant Valley, NY, have become partners in the growing Engagement Agency network of engagement solution providers. ... [ read more ]

Baruch College Professor Sees Big Promise for Analytics in Enterprise Engagement

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Worktango Aims to Improve Manager-Employee Communication

It's often said that people leave managers, not companies. Two members of the I Love Rewards Team team that gave rise to Achievers Inc., which was recently acquired by Blackhawk Network, have launched WorkTango, a platform that enables managers "to have better conversations with employees to create alignment, approve accountability, and develop high-performing teams." ... [ read more ]

Nominations Open for 2016 EEA First Awards

Nominations are now being accepted for the Enterprise Engagement Alliance First Awards. These awards honor organizations that are innovative in the formal application of engagement principles in their business, as well as organizations that have supported or otherwise significantly contributed to efforts to create a formal roadmap for the implementation of engagement across the enterprise.... [ read more ]

CEOs and Celebrities Help Promote a More Human Workplace

Organizations as diverse as media giant the New York Times and Globoforce, the recognition company, are bringing in big names in business, academia and even entertainment to promote workplace transformation and human-focused leadership. The New York Times' New Work Summit, Feb. 29-March 1... [ read more ]

Arby's Engages Employees in Brand Growth

There’s a spirit of energy at Arby's, where new CEO Paul Brown and his team are bringing innovation to products and services, as well as employee and franchisee relations. Coming off 18 consecutive quarters of same-store sales growth, Arby's is considered a star in the industry, rivaling (and even outpacing) the success of Chipotle. ... [ read more ]

Engagement World Set for April 25-28 2016 in Orlando, FL

A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to ... [ read more ]

Finance Staff Struggle To Engage With Other Departments

A recent study of CFOs by Robert Half Finance & Accounting has found that the greatest challenge for finance and accounting professionals is learning to interact with a variety of personalities when working with those in other departments. When asked, “Which one ... [ read more ]

The Other Side of Corporate Social Responsibility

Over the last 20 years, many organizations have adopted Corporate Social Responsibility (CSR) initiatives aimed at allocating some corporate profits and resources to address social, environmental, or other issues important to the community. In this recent TEDx talk entitled "The Social Responsibility of Business," Alex Edmans, Professor of Finance at... [ read more ]

The 2015 People-Centric Award Winners

The Enterprise Engagement Alliance is pleased to announce…The 2015 People-Centric Award Winners.What makes these 25 U.S. companies stand apart from their peers and competitors? They each have their unique attributes, but ... [ read more ]

Engagement’s Emerging Role in Corporate Wellness

A shift is taking place in workplace wellness related to the concept of Enterprise Engagement, linking wellness strategies to an organization’s culture, retention, productivity, performance and even customer and employee satisfaction. By Amy Kramer & Paula Godar. Wellness goes beyond the obvious benefits of lowering healthcare claims,... [ read more ]

Hampton Hotels Turns Culture Inside-Out

The Hampton brand has knocked down its walls to unleash its culture – both internally and externally. Dictionary.com defines corporate culture as "the distinctive ethos of an organization that influences the level of formality, loyalty and general behavior of its employees."... [ read more ]

Breaking Down Silos

Enterprise Engagement requires the cultivation and participation of numerous constituencies, both inside and outside the organization. In this excerpt from his new book, Strategic Brand Engagement, author John G. Fisher discusses how ... [ read more ]

A Millennial’s Perspective on Motivation at Work

Most people have heard of Millennials. You know, the age group that was born between the 1980s and the 2000’s; children of Baby Boomers or Gen-Xers, defined by their use of technology and their upbringing? Well, you should know about them, considering they’ll son make up over 50% of the workforce. Most organizations are trying their best to recognize the rise of this group and are thinking about how to “handle” them in their organizations.... [ read more ]

Who Are America’s Most ‘People-Centric’ Companies?

These 25 firms surpass all others when it comes to strategically engaging their employees, customers and communities The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly held companies in the U.S., based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm. ... [ read more ]

Transitioning to Engagement

Steve Lipic knew the key to long term success wais to focus on the goals his clients were trying to achieve, not just the underlying products that are part of the process…... [ read more ]

Get Your Copy of Enterprise Engagement: The Textbook

Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]

Tap Into Worker Passion to Address Competitive Pressures

To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11% of U.S. workers recently surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled Unlocking Passion of the Explorer. The effect of mounting competitive pressure is visible in the downward trend in Return on Assets (ROA). According to Deloitte, ROA for U.S. organizations has been declining for the past 47 years, despite gains in labor productivity, and it shows no signs of stabilizing. The data suggests that the typical corporate response of reducing costs and squeezing more productivity out of the remaining workers by making them work harder is not a long term solution to competitive pressures. Recruiting wars have typically focused on finding particular skills, but Deloitte uncovered that the typical modern work skill becomes outdated within five years. For more information on the full Unlocking Passion of the Explorer report, visit: www.dupress.com/articles/unlocking-the-passion-of-the-explorer/.... [ read more ]

Few Confident That Performance Management Programs Work

Despite an understanding that talent is a source of competitive advantage, establishing effective performance management programs remains a challenge for most organizations. According to Mercer’s 2013 Global Performance Management Survey, just 3% of organizations worldwide report their overall performance management system provides exceptional value. In addition to some commonalities in performance management programs, such as setting employee goals, conducting formal year-end review discussions, and using performance ratings, Mercer’s statistical analysis identified key drivers of successful performance management. The key drivers include manager skills, executive commitment, calibration, and technology. Topping the list is the skills of managers, specifically how well they set employee goals, provide feedback, evaluate performance, and link performance to critical talent management decisions such as compensation, development, and careers. According to Mercer’s survey, roughly one in three organizations around the world say improving managers’ ability to have candid dialogue with employees has the greatest impact on overall company performance. Mercer’s analysis revealed that the two components of manager skills that matter the most are linking performance to career development and setting SMART goals (specific, measurable, ambitious but achievable, relevant, and time-bound). To find out more about the survey results, visit www.imercer.com/performance.... [ read more ]

15 minutes with...Cindy Philipson, CEO, Premier Business Solutions

Q: How did Premier Business Solutions get started? Joyce Manthay and I started the company in 2001 after 15+ years working in various marketing and sales management positions in Corporate America. We had experience outsourcing to companies like ours to support the brands we managed, and we knew that we could provide far superior services – hence the beginning of our now 12-year-old company.... [ read more ]

Dittman Becomes First Certified Engagement Solutions Provider

Dittman Incentive Marketing announced that it has attained the status of Certified Engagement Solutions Provider, a new certification recently created by the Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to the concept that engagement is an enterprise-wide endeavor that “begins with people and ends with profitability.” To attain Certified Engagement Solutions Provider status, members of the Dittman team were required to successfully complete rigorous testing and demonstrate their understanding of the engagement framework, economics, implementation process and tactics, and validate their actual experience with design and implementation. Susan Adams, Special Initiatives Director and President of IMA Recognition Council for 2013, Brian Carr, Director of Individual Awards, and Steve Cummins, Director of Digital Marketing, are among the Dittman team members who have achieved the individual Certified Engagement Practitioner designation. For more information, visit www.dittmanincentives.com.... [ read more ]

15 Minutes With...Rajat Paharia, Founder and Chief Product Officer, Bunchball

Q: Tell us a bit about Bunchball – how did the company come together? A: I started Bunchball in 2005 as a social gaming company. In the process of building out that product, we started exploring the world of game mechanics and realized their power to motivate any kind of behavior, not just gameplay. So in 2007 we shifted focus to... [ read more ]

IBM Webinar Marks Entry Into Customer Engagement Field

You know a field has arrived when IBM gets involved, given that this is not a company focused on tiny niches. So we were excited to see that IBM recently entered the field of Engagement with a webinar on Customer Engagement on July 17th, sharing ideas on how to understand, reach and relate to customers through a rich and personalized digital experience across multiple channels and smart devices. IBM executives, leading industry analysts and customers explored how organizations can create an exceptional customer experience as well as to: • Understand the individuals in your market. Listen to and anticipate customer preferences and captivate them with rich, personalized digital experiences. • Deliver exceptional service. Delight users on any channel or device with integrated and tailored applications and content. • Engage individuals and communities. Exchange valuable insights and feedback and build trusted relationships, loyalty and advocacy. ... [ read more ]

New Book Explores the Engagement Equation

One sign that engagement has emerged as a formal field is the proliferation of books published on the subject over the last few years. The latest, The Engagement Equation: Leadership Strategies for an Inspired Workforce, by BlessingWhite consultants Chrisopher Rice, Fraser Marlow and Mary Ann Masarech, and published by Wiley, focuses specifically on how to infuse engagement throughout your managerial and organizational culture. A fundamental premise of the book is that “you can’t actually make employees engaged. Engagement is fundamentally an individualized equation. What might make one person engaged might turn off the person in the next cubical.” The authors stress the link between “maximum engagement and maximum contribution…” – i.e., the importance of continually linking engagement to organizational results. The book stresses the importance of finding a common definition for engagement and a way of talking about it in the organization; focusing as much on individuals as on global trends or indices; making engagement a priority and shared responsibility so that everyone has a stake in the process; making sure management is as engaged as employees are expected to be; and how to map out an overall plan that provides a clear direction and vision, open communication and realistic ROI measurement tools. They caution that surveys tools should be used to diagnose issues rather that simply as a “prize.” Click here to view a video by the authors.... [ read more ]

Strategic Implementation of Enterprise Engagement

In this paper, one in a series for our Enterprise Engagement curriculum, we examine a critically important element of enterprise engagement – moving from strategy to execution. This paper is targeted at organizations that wish to move from talking about and planning enterprise engagement to implementing the initiatives at a tactical and measurable level – throughout the enterprise and for all key constituents. The main objective of this paper is to assist the reader through practical, clear and readily available techniques, practices and tools to implement enterprise engagement across the organization.... [ read more ]

Corporate Benefits Summit - January 20-22, 2013 - Las Vegas, NV

The Corporate Benefits Summit is the premium forum bringing senior level benefit executives and solution providers together. As an invitation-only event taking place behind closed doors, the Summit offers an intimate environment for a focused discussion of cutting edge technology, strategy and implementation of solutions to forward thinking corporate benefits executives interested in staying ahead of the market.... [ read more ]

Marcu Evans 8th Edition Talent Management & Leadership Development - August 7-8, 2012 - Chicago, IL

Hear from 15+ expert practitioners on strategies and best practices in incorporating an enterprise wide approach to talent management and leadership development programs to maintain competitive in a changing global market. Attending this conference will enable you to: - Combine the talent value chain with business and workforce planning strategies to deliver a sound talent management and leadership practice - Ensure a fully integrated talent management practice to establish consistency across the employee lifecycle - Create and implement a multifaceted leadership development strategy that contributes to overcoming succession hiccups - Apply proven talent management and succession plan forecasting methodologies to develop a balanced approach to engaging, retaining and developing HIPO employees - Design a talent analytics practice that links fluctuations in key business drivers to talent management and succession planning forecasts ... [ read more ]

The ROI in Channel Partner Conferences: - A Two Part Case Study

Engagement Event Returns $2 for Every Dollar Spent
The Enterprise Engagement Alliance (EEA) recently announced that research measuring the return on investment (ROI) of an annual meeting of healthcare insurance brokers that stressed training, relationship-building and networking opportunities found the sponsoring company enjoyed a return of almost $2 for every $1 invested in the program. Initial results reported in March revealed that the program had a profound impact on the way brokers thought and felt about the company, its products and its people. Parts 1 and 2 of the study, The 'ROI in Channel Partner' Conferences – A Case Study, can be downloaded here. ... [ read more ]

Showing Results 1 of 54