Your portal to
enterprise engagement

Knowledge

Best Practices : Building Your Business with Customer-Focused Solutions

Best Practices shares how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profts. It focuses on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. This book is good for managers in any business, in any industry.... [ read more ]

The Infinite Asset: Managing Brands to Build New Value

"The Infinite Asset" unveils a strategy called the "Brand Portfolio Approach" that exponentially increases the value of brands by exploding them beyond the boundaries of their division and even their parent company. With how-to models, this book is a great guide to leverageing every company's infinite asset for lasting competitive advantage.... [ read more ]

The Spin Selling Fieldbook

Reports on the biggest research project ever carried out on the topic of selling. Based on 5,000 sales calls, the 12-year study assesses the skills successful salespeople need, and discusses what sales managers should look for when they accompany their salespeople on calls. Shows you how to put into practice the proven tools and techniques outlined in Neil Rackham's national bestseller "SPIN Selling", which revolutionized high-end selling.... [ read more ]

Grow to Be Great: Breaking the Downsizing Cycle

Describes successful strategies to produce profitable growth in the tough business environment of the 1990s. Drawing upon their new study of more than 1,000 large companies, Gertz and Baptista argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. Using these case studies, the authors analyze successful high-growth firms such as Starbucks, Staples, USAA. ... [ read more ]

Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive

Offers practical advice for getting started and using the right system for your company in addition to detailing the specific benefits of automation. Many real-life examples are used to demonstrate the strategies. Shows how sales pros can use computers to gain more selling time, reduce costs, minimize paperwork, assure service continuity, improve presentations, and integrate sales data into corporate information systems.... [ read more ]

Uncommon Wisdom: Live a Joyful Life with Financial Success

"Uncommon Wisdom" is a collection of lessons that provide motivation and give you the courage to stop stressing, take stock of what is happening in your life, and act on what you have learned. Author Feltenstein also gives you insight into how to make the most of your business life. ... [ read more ]

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Consultant Knapp shows how the best practitioners, including such household names as Starbucks, Citigroup, Whirlpool, Lexus, and Hallmark, shrewdly develop and maintain their brands in the face of ferocious competition. This book is aimed at managers, not just marketers. Readers can assess and improve their own efforts by adopting Knapp's proven components of the Brand Mindset for brand success. ... [ read more ]

Guerrilla Marketing Handbook

This is great for small businesses, but anyone can benefit from the "guerrilla" point of view. Gives a great view of basic database and research goals.... [ read more ]

Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

Sales, Marketing, and Continuous Improvement, is a straightforward, example-filled guide that discusses the need to have sales and marketing as part of your improvement processes. With a step-by-step 6 phase guide, author, Stowell, offers practical guidance for avoiding common pitfalls. This book is good for anyone in a management position in any company, in any industry.... [ read more ]

Customer Loyalty: How to Earn It, How to Keep It, New and Revised Edition

Customer Loyalty explores the true meaning of customer loyalty and how to acheive it. Author, Griffin, outlines the seven stages of customer affinity and offers strategies for recognizing which fustomers have the potential to become a company's advocates. This book is helpful for business people in small or large product or service based companies.... [ read more ]

Total Customer Service: The Ultimate Weapon

"Total Customer Service" discusses how companies rarely become serivce leaders through blind evolution. Using case studies of companies who have been successful service leaders, readers will learn how to stay on top of the quality of their customer service in this ever-changing business environment.... [ read more ]

Brands: The New Wealth Creators

The authors of 20 essays look at branding from a wide range of perspectives, from the creation of a new brand and development of brand names through packaging design and advertising. For executive-level managers who are either directly or indirectly involved with marketing and branding, this is a must read.... [ read more ]

Brand Warfare: 10 Rules for Building the Killer Brand

D'Alessandro, CEO of the John Hancock insurance group, offers principles for improving a company's understanding of brand usage. He succeeds at reminding everyone from the CEO to the people on the assembly line that their company's brand is its most crucial asset.... [ read more ]