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ECSI: Proof That Engagement Pays Big Dividends

Published: May 5, 2015

Even top corporate executives who are aware of engagement practices aren’t always aware of the financial return they can deliver. The Engaged Company Stock Index shows that companies with high levels of employee, customer and community engagement financially outperform ... [ read more ]

Five Tips for Using Customer Data

Published: May 1, 2015

Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers to become better in delivering on that expectation ... [ read more ]

U.S. Employee Engagement Reaches Three-Year High

Published: Apr 24, 2015

Gallup reports that the percentage of U.S. workers engaged in their jobs rose from an average 31.7% in January to an average 32.9% in February. The latest monthly rate of employee engagement is the highest Gallup has recorded in three years and is a full 1.5 percentage points above where it stood in February 2014.... [ read more ]

Engagement’s Emerging Role in Corporate Wellness

Published: Apr 8, 2015

A shift is taking place in workplace wellness related to the concept of Enterprise Engagement, linking wellness strategies to an organization’s culture, retention, productivity, performance and even customer and employee satisfaction. By Amy Kramer & Paula Godar. Wellness goes beyond the obvious benefits of lowering healthcare claims,... [ read more ]

Study Shows How Mobile Enables Enterprise Engagement

Published: Mar 26, 2015

Mobile technology is just the latest tipping point for Enterprise Engagement, as it brings everyone in all areas of business the power to engage people in a highly tangible way. A recent study by International Data Corporation, commissioned by OpenMarket, which considers itself a leader in enterprise mobile engagement, found that most companies take an ad hoc approach to mobile engagement... [ read more ]

Again...Less Than 30% of Employees Are Actively Engaged

Published: Feb 23, 2015

Avatar Solutions recently announced the results of its annual analysis of employee engagement levels in the U.S., finding that only 29.2% of employees surveyed were "Actively Engaged," 58.8% were "Partially Engaged" and 12% were "Actively Disengaged." ... [ read more ]

Survey: Understanding Values is the Key to Engagement

Published: Feb 23, 2015

Don McPherson, President and Co-Founder of Minnesota-based Modern Survey, recently noted that when people say they know and understand the organizational values of the company they work for, those people are 51 times more likely to be "Fully Engaged" than ... [ read more ]

10 Trends in Motivational Merchandise

Published: Jan 14, 2015

A new study by the Incentive Research Foundation, 10 Trends for Merchandise and Gift Card Programs in 2015, notes that retaining top performers and preparing them to take over the reigns during the next decade is a top priority for most organizations. A crucial part of that process will involve Merchandise and Gift Card... [ read more ]

Hampton Hotels Turns Culture Inside-Out

Published: Dec 24, 2014

The Hampton brand has knocked down its walls to unleash its culture – both internally and externally. Dictionary.com defines corporate culture as "the distinctive ethos of an organization that influences the level of formality, loyalty and general behavior of its employees."... [ read more ]

How Engagement in Nonprofits is Different, Yet Similar

Published: Dec 11, 2014

When it comes to engagement, most nonprofits have an advantage over for-profits in that they can attract employees and volunteers based on the organization’s mission. When you feel strongly about a mission – whether helping families and communities in need, rescuing animals, providing... [ read more ]

Dunbar’s Number and the Jetson Fallacy

Published: Dec 1, 2014

Some of you may be familiar with Dunbar’s Number. It was defined originally by Robin Dunbar, a British anthropologist who, based on extrapolations from primates to humans, suggested that humans tend to only comfortably manage relationships with about 150 people. ... [ read more ]

Breaking Down Silos

Published: Nov 3, 2014

Enterprise Engagement requires the cultivation and participation of numerous constituencies, both inside and outside the organization. In this excerpt from his new book, Strategic Brand Engagement, author John G. Fisher discusses how ... [ read more ]

A Millennial’s Perspective on Motivation at Work

Published: Oct 15, 2014

Most people have heard of Millennials. You know, the age group that was born between the 1980s and the 2000’s; children of Baby Boomers or Gen-Xers, defined by their use of technology and their upbringing? Well, you should know about them, considering they’ll son make up over 50% of the workforce. Most organizations are trying their best to recognize the rise of this group and are thinking about how to “handle” them in their organizations.... [ read more ]

A Changing Workforce Requires a New Perspective on Recognition

Published: Sep 30, 2014

The workforce is changing drastically, becoming even more diverse and multi-generational. As Boomers hang on longer and even forego retirement as an end goal – and up to four more generations squeeze in behind them – creating appropriate rewards and recognition programs is becoming increasingly complex.... [ read more ]

Workplace Social Platforms Enhance Engagement

Published: Sep 16, 2014

Cindy Mielke, VP of Marketing at Marketing Innovators, recently wrote about how technology has changed the way we handle almost everything, including how we communicate. From the increasing prevalence of cell phones to the introduction of social networks, ... [ read more ]

‘Increase Your Power by Reducing It’

Published: Jun 17, 2014

Pink’s latest book, 'To Sell is Human,' may sound unrelated to engagement, but it actually offers a number of useful insights into human nature and what compels us to make the decisions we do... [ read more ]

Transitioning to Engagement

Published: Jun 3, 2014

Steve Lipic knew the key to long term success wais to focus on the goals his clients were trying to achieve, not just the underlying products that are part of the process…... [ read more ]

Unlocking Big Data for Smarter Conversations

Published: May 28, 2014

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

Engagement Technology: Avoiding Buyer’s Remorse

Published: Dec 17, 2013

These days we have more data and insight to do our jobs well, but in many cases all this technology and robust software is implemented hastily to fill an immediate need and without considering all the necessary requirements... [ read more ]

Four Steps to Improve Your Engagement

Published: Nov 29, 2013

No one can make you more engaged. Your engagement, ultimately, is a personal equation. It reflects your relationship with work, based on your values, your talents, and your aspirations... [ read more ]

Marketing’s Role in Engagement

Published: Sep 10, 2013

How do we engage employees who deliver on the brand when they have no clue as to what we really do and we have little or no authority over them?... [ read more ]

Recognition Programs: Six Steps to ROI

Published: Aug 30, 2013

"What’s our return on investment?" If you can't answer the question, your recognition budget could be the first thing on the chopping block when budgeting time comes around. Depending on the size of your organization, you can be spending an average of $125 to $175 per person per year on award costs and ... [ read more ]



CA Short

EGR International Inc.

Marriott Bloomington-Normal

McBassi

Canon