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Disrupting Digital Business

Published: Jul 10, 2015

Anyone who understands the principles of Enterprise Engagement will enjoy "Disrupting Digital Business" by R. Ray Wang, published by Harvard Business Review Press. Wang, a veteran technology analyst running two of his own consulting firms (currently Constellation Research, and before that Altimeter) and with past positions at Forrester, Oracle, Ernst & Young and Deloitte, believes that... [ read more ]

The Loyalty Leap: Turning Customer Information into Customer Intimacy

Published: Jul 9, 2015

With over 20 years of experience running large loyalty programs, Bryan Pearson, President of LoyaltyOne, is a good person to query about the state of the industry. Pearson is the author of the best-selling book, The Loyalty Leap: Turning Customer Information into Customer Intimacy, as well as The Loyalty Leap for B2B. He explains that... [ read more ]

MAGIC: Five Keys to Unlock the Power of Employee Engagement

Published: Jul 7, 2015

Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier, healthier, and produce better results. Yet, most struggle to understand exactly why we engage in ... [ read more ]

FUN! The Missing Driver of Employee Engagement and Recruiting

Published: Jun 15, 2015

One of the central messages that’s consistently missing from most companies’ efforts to build world-class engagement and attract fantastic new talent is a simple three-letter word: Fun. This woeful absence and missed opportunity is beginning to get noticed... [ read more ]

ISO 10018 Certification Update: Would Your Company Quality for ISO 10018?

Published: Mar 19, 2019

In Part 1 of this series on ISO 10018, ESM interviewed Dr. Ron McKinley and Lee S. Webster of the International Center for Enterprise Engagement at TheICEE.org on their progress with ISO 10018 Quality People Management. In Part 2, we offer a checklist that enables you to quickly determine how close your company may be to achieving certification. ... [ read more ]

Diversity and Engagement

Published: May 31, 2017

The larger or more geographically spread out the organization, the greater the issues related to diversity. Beyond the regulatory and ethical obligations to recruit employees and market to customers... [ read more ]

An M&A Expert's View of the Engagement Marketplace - Part 2: Valuation Issues

Published: May 24, 2017

In Part 1, of this series of articles, Michael Mazer of Mazer Telecom Advisors LLC discussed merger and acquisition (M&A) activity in the overall engagement space. In Part 2, he talks more specifically about the landscape for buyers and sellers. Mazer has 25 years of experience in mergers and acquisitions and is now heading up an M&A business affiliated with The Engagement Agency LLC. ... [ read more ]

New Videos Help Managers Understand How to Engage

Published: Oct 6, 2016

Divvy Engagement has released a series of free videos to help organizations train managers on how to engage and recognize employees. The new videos are designed to demonstrate how actors can be used to help managers and employees better visualize the types of practices and behaviors that work best to engage and/or succeed in their own work. ... [ read more ]

How to Make The Business Case for Investing in Employee Engagement

Published: Sep 16, 2016

Over the past decade or so, more and more organizations are talking about the importance of creating a culture of high engagement with their employees so they will create exceptional customer experiences. However, although employee engagement shows up as a top challenge for ... [ read more ]

Baruch College Professor Sees Big Promise for Analytics in Enterprise Engagement

Published: Jun 21, 2016

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Benchmark Your Organization's Enterprise Engagement Practices

Published: Jun 14, 2016

Organizations seeking to benchmark their enterprise engagement strategies can take advantage of a convenient, free tool created by the Enterprise Engagement Alliance. The Enterprise Engagement Benchmark Indicator (EEBI) allows companies to answer questions about their employee, customer and vendor engagement practices to ... [ read more ]

Enterprise Engagement: The Roadmap, 3rd Edition

Published: May 9, 2016

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

Best Design Practices for Customer Referral Programs

Published: Feb 18, 2016

Everyone knows that word of mouth is the best advertising; it literally costs nothing because, according to Gallup research, customers who feel "wow" about a company will willingly share their happiness with friends or colleagues without any incentive at all. The smartest customer referral programs leverage the ... [ read more ]

Budgeting for Recognition Pays Off

Published: Dec 3, 2015

Recognition is an essential part of any successful engagement strategy. Directly addressing the very human need for acknowledgment and purpose solidifies the relationship of employees to the organization, and also provides direction to keep the team on track to achieve company goals.... [ read more ]

Arby's Engages Employees in Brand Growth

Published: Nov 4, 2015

There’s a spirit of energy at Arby's, where new CEO Paul Brown and his team are bringing innovation to products and services, as well as employee and franchisee relations. Coming off 18 consecutive quarters of same-store sales growth, Arby's is considered a star in the industry, rivaling (and even outpacing) the success of Chipotle. ... [ read more ]

Widgets Author Rodd Wagner: 'The Game Has Changed'

Published: Nov 3, 2015

HRM Canada recently interviewed Rodd Wagner, author of the business best-seller Widgets, calling it a "frame-breaking approach to leadership." In response to a range of questions on employee engagement, human resources and management, Wagner noted that... [ read more ]

Study Reveals 'New Rules of Customer Engagement'

Published: Nov 2, 2015

Verint Systems recently released the results of new research it conducted in partnership with the consulting firm Ovum. The findings, say researchers, reinforce the demand for "quick and convenient service coupled with a calculated approach to personalization in order to foster customer engagement." Some highlights: ... [ read more ]

Recognition in the Era of Employee Engagement

Published: Sep 23, 2015

Employee engagement and recognition: What is the difference and how this affects solution providers and corporate planners. Over the last two decades, the recognition field has become a multi-billion-dollar business with over a dozen leading solution providers and hundreds of smaller ones across the U.S. Companies spend billions on ... [ read more ]



Enterprise Engagement Resources
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