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Breaking Down Silos

Published: Nov 3, 2014

Enterprise Engagement requires the cultivation and participation of numerous constituencies, both inside and outside the organization. In this excerpt from his new book, Strategic Brand Engagement, author John G. Fisher discusses how ... [ read more ]

A Millennial’s Perspective on Motivation at Work

Published: Oct 15, 2014

Most people have heard of Millennials. You know, the age group that was born between the 1980s and the 2000’s; children of Baby Boomers or Gen-Xers, defined by their use of technology and their upbringing? Well, you should know about them, considering they’ll son make up over 50% of the workforce. Most organizations are trying their best to recognize the rise of this group and are thinking about how to “handle” them in their organizations.... [ read more ]

A Changing Workforce Requires a New Perspective on Recognition

Published: Sep 30, 2014

The workforce is changing drastically, becoming even more diverse and multi-generational. As Boomers hang on longer and even forego retirement as an end goal – and up to four more generations squeeze in behind them – creating appropriate rewards and recognition programs is becoming increasingly complex.... [ read more ]

Workplace Social Platforms Enhance Engagement

Published: Sep 16, 2014

Cindy Mielke, VP of Marketing at Marketing Innovators, recently wrote about how technology has changed the way we handle almost everything, including how we communicate. From the increasing prevalence of cell phones to the introduction of social networks, ... [ read more ]

‘Increase Your Power by Reducing It’

Published: Jun 17, 2014

Pink’s latest book, 'To Sell is Human,' may sound unrelated to engagement, but it actually offers a number of useful insights into human nature and what compels us to make the decisions we do... [ read more ]

Transitioning to Engagement

Published: Jun 3, 2014

Steve Lipic knew the key to long term success wais to focus on the goals his clients were trying to achieve, not just the underlying products that are part of the process…... [ read more ]

Unlocking Big Data for Smarter Conversations

Published: May 28, 2014

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

Engagement Technology: Avoiding Buyer’s Remorse

Published: Dec 17, 2013

These days we have more data and insight to do our jobs well, but in many cases all this technology and robust software is implemented hastily to fill an immediate need and without considering all the necessary requirements... [ read more ]

Four Steps to Improve Your Engagement

Published: Nov 29, 2013

No one can make you more engaged. Your engagement, ultimately, is a personal equation. It reflects your relationship with work, based on your values, your talents, and your aspirations... [ read more ]

Marketing’s Role in Engagement

Published: Sep 10, 2013

How do we engage employees who deliver on the brand when they have no clue as to what we really do and we have little or no authority over them?... [ read more ]

Recognition Programs: Six Steps to ROI

Published: Aug 30, 2013

"What’s our return on investment?" If you can't answer the question, your recognition budget could be the first thing on the chopping block when budgeting time comes around. Depending on the size of your organization, you can be spending an average of $125 to $175 per person per year on award costs and ... [ read more ]

Keeping Engagement Alive During Tough Times

Published: Feb 2, 2012

This paper explores how to keep employee engagement alive, even during economic downturns. The ideal engaged employee has a proven track record of making meaningful contributions, speaks positively about the organization to friends, coworkers, clients and potential employees, and puts forth the extra effort to be successful over the long term. Since employee engagement is proven to have a measurable impact on profitability (due to enhanced productivity, innovation and the quality of goods and services delivered) the imperative for managers becomes development of engagement strategies and practical implementation. If you haven’t done so already, now is the time for you and your team members to take the initiative – define what your engagement objectives are, how they will be accomplished and get the necessary buy-in. Understand that engagement efforts don’t fall only to managers; the process needs to be a two-way street. Employees have high expectations of management, and management should have the same high expectations of their employees. Read the full white paper here... [ read more ]

Block the Exits or Start Building Employee Loyalty

Published: Feb 1, 2012

Research shows employee and employer confidence in the health of the U.S. economy is growing, but it’s a bumpy ride. Employees have been beaten up over the past several years. They’ve survived budget cuts and layoffs, been asked to do more with less and have shouldered the burden of many of those decisions. As a result, two out of every three of your employees are likely to be heading for the exits and new jobs when the U.S. economy turns around. An engagement strategy focused on transparency, communication and recognition for their loyalty could stem that rush to the door. Three ways to quickly turn the situation around are 1) Build transparency within your organization, 2) Provide opportunities for growth, and 3) Reward employees for meeting or exceeding those expectations. Here’s how… Read the full report... [ read more ]

Adding a New Element to ‘Brand Architecture’

Brand Architecture is an essential process in all marketing, as it provides the framework for establishing an organization’s personality and unique selling proposition. In the old days, companies rarely concerned themselves with the cost of dissatisfied customers, as long as business was growing. ... [ read more ]

Build Brand Values Into Recognition Programs

A new white paper, 10 Tips to Build Brand Values Into Recognition Programs, notes that a large part of designing an employee incentive, rewards and recognition program is focused on productivity, compensation and profitability. An equal part of the strategy, however, is centered in how these initiatives tie back to the core messages that are integral to business values and brand promise. This article highlights 10 popular brand values, how they’re supported through incentive, rewards and recognition programs, and some of the communications ideas that can help build more creative, effective, and memorable programs. ... [ read more ]

CEOs Share the Same Engagement Strategy

At least two major U.S. companies offer proof that a focus on engagement can provide dramatic results. The CEOs of major companies in two very different industries – Schering-Plough and Campbell’s Soup – changed the culture of their organizations over the last several years by implementing a management strategy that engaged employees to concentrate on customer-focused innovations. And the results were demonstrated in improved profitability and shareholder returns. ... [ read more ]

Selecting a Toolset for Improving Collaboration

The argument for better Employee Engagement has never been more compelling. Articles, papers and blogs abound covering the philosophies and tips for improving work environments, social conditions and organizational sensitivity.... [ read more ]

Two New Maritz White Papers Examine Critical Engagement Issues

Motivation management & research firm Maritz recently released two white papers touching on key areas of engagement. The first, A New Paradigm for Loyalty Marketing: Building Loyalty Along the ‘Earn, Burn, Yearn’ Continuum, notes that just as advertising has evolved to address multiple consumer segments, loyalty marketing’s approach must also adapt to multiple customer personas. Program messages and communication should be tailored and segmented to reach these specific personas, and the value proposition of the rewards needs to appeal to enrolled participants. With this approach, a one-size-fits-all loyalty program instead becomes an authentic customer engagement program that’s based on relevance and relationships.... [ read more ]

Winning with a Culture of Recognition: Recognition Strategies at the World's Most Admired Companie

Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward. ... [ read more ]

The Incentive Research Foundation Vertical Markey Study

Are there differences in how a computer manufacturer plans and implements an incentive program versus how a pharmaceutical company or new car dealer does? What about a commercial banking operation, insurance agency or a telecommunications company? Are there processes, types of incentives used, or other nuances that are unique to these markets? Which industries are more likely to develop their programs in-house, as opposed to securing an outside vendor? The Vertical Market Study attempts to answer these and other questions. It provides a full report on how the six specific industries planned and implemented incentive travel, motivational meetings and special events.... [ read more ]



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