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Who Are America’s Most ‘People-Centric’ Companies?

Published: Sep 29, 2014

These 25 firms surpass all others when it comes to strategically engaging their employees, customers and communities The Enterprise Engagement Alliance (EEA) has announced the Top 25 Most People-Centric publicly held companies in the U.S., based on a detailed analysis of independent research by McBassi & Company, a leading human capital analytics firm. ... [ read more ]

Recognition’s Role in Engaging Talent

Published: Jun 24, 2014

On the TharpeRobbins Employee Recognition Blog, Marketing Communications Specialist Melissa Meunier recently wrote about a report by the Aberdeen Group which noted that employee recognition is one of the fastest growing areas of talent management. The report found 67% of Best-in-Class organizations have a formal recognition program in place and are quickly embracing recognition as a way to spark engagement and drive success. The act of recognizing someone creates a special feeling for both the person being recognized and the individual who is providing recognition, says Meunier, who then goes on to describe her own experiences with recognition in various managerial positions. Read the full post at: http://info.tharperobbins.com/blog-0/bid/194700/The-Recognition-Experience-From-A-Different-Perspective... [ read more ]

The Psychology Behind Engagement

Published: Apr 30, 2014

UK-based P&MM, parent company of Motivation Matters, recently released a white paper entitled Employee Engagement: The Psychology Behind Individual Behaviours. The report, co-authored by Ruth Patel, Workforce Psychologist at Unlocking People Potential, examines a range of key elements, such as why employee engagement is important; how to create the right work environment; addressing individual needs; and four areas that can help boost employee engagement. Low engagement can be seen through factors such as high absenteeism, staff turnover and poor staff performance. A Gallup poll also indicates that engagement levels could be predictors of sickness absence, with more highly engaged employees taking an average of 2.7 days per year off sick, compared with disengaged employees taking an average of 6.2 days per year. To download a free copy of the white paper, click here.... [ read more ]

What Leading Companies Do to Promote Engagement

Published: Apr 30, 2014

Writing on the Harvard Business Review website recently, Rob Markey, coauthor of the book The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World and Director in Bain & Company’s New York office, outlined the following four things that leading companies do to promote engagement: • Line supervisors, not HR, lead the charge • Supervisors learn how to hold candid dialogues with teams • They also do regular “pulse checks” • Teams rally ‘round the customer To see in-depth explanations of these points, read the full post at http://blogs.hbr.org/2014/01/the-four-secrets-to-employee-engagement/ ... [ read more ]

EEA Launches Social Media Strategy

Published: Apr 30, 2014

The Enterprise Engagement Alliance and its Board have developed a social media strategy centered on the concept of the “People-Centric Enterprise.” The objective is to build a continually growing community of consumers, employees and citizens demonstrating their support for People-Centric businesses, spreading the word about great organizations that “put people first.” The website at www.peoplecentricenterprise.org allows supporters to engage via LinkedIn, Facebook or Twitter and voice their support, as well as post stories about companies that are People-Centric. The EEA and its members urge anyone with an interest in Enterprise Engagement to share this information and website with their friends, colleagues and communities, and hope you agree that this concept is good for business and society.... [ read more ]

Marketing Innovators: 5 New Engagement Realities

Published: Apr 30, 2014

In today’s business environment the role of the contingent employee has changed as companies leverage freelancers and contractors at an accelerated rate. This creates new opportunities and challenges for HR departments to change their strategy when planning and creating recognition, incentive and reward programs. Focusing on engagement of only direct employees excludes an increasing percentage of the company workforce. Here are five realities from a recent blog posting by Marketing Innovators President Rich Blabolil that you should be aware of as you approach this emerging trend: 1. Workforce engagement must be redefined 2. Contingent workforce hires are on the rise 3. Customization is key 4. Global workforce engagement is the new norm 5. Communication is Critical For detailed descriptions of these “new realities” and to read the original post, go to www.marketinginnovators.com/employee-engagement/5-upcoming-realities-you-should-know-about-workforce-engagement/ ... [ read more ]

Get Your Copy of Enterprise Engagement: The Textbook

Published: Apr 30, 2014

Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]

2014 R&R Expo and Engagement U in Nashville: 'I’m Happy I Came'

Published: Apr 30, 2014

The 2014 Engagement University and Rewards & Recognition Expo was held at the Opryland Resort and Convention Center in Nashville April 6-8. The meeting brought together many of the leading thinkers and practitioners in the field. Curt Coffman, co-author of the seminal HBR article “Manage Your Human Sigma” and “First Break All the Rules” gave a keynote and hosted a panel session to discuss his perspectives; Gina Valenti of Hilton Worldwide described the implementation of the successful “Hamptonality” program; and others talked about their experiences with organizations such as McAfee, AstraZeneca and Ernst & Young. The Rewards & Recognition Expo attracted more than 80 exhibitors from 50 exhibiting companies, including American Express LoyaltyEdge, TUMI, Applebees, Naples/Marco Island CVB, Victorinox Swiss Army, Target, Canon and dozens of others. “The event exceeded my expectations,” said exhibitor Pete Mitchell, Director, B-to-B Sales at Samsonite. “The majority of my meetings were with current clients...and we were able to get to the business at hand. I’m happy I came.” Attendees were also impressed with the ‘conversation center format’ of the Exhibit Hall, which lent itself to relationship-building and face-to-face conversations rather than the typical ‘drive-by’ literature grab that characterizes most trade shows. “A well-planned and organized event,” noted Jill Trupo, Program Manager at Incentra, Inc. “The speakers were great, the mix of show floor and in class speakers was nice, and the exhibit format was excellent for getting new information from our suppliers and new partners.”... [ read more ]

Engaging Millennials

Published: Jan 28, 2014

Aon Hewitt has released its annual list of Best Employers in Canada, revealing that Millennials – the generation entering the workplace after 2000, who have often been characterized as self-interested, difficult employees – are becoming more engaged the longer they’re in the workforce. The survey measures how well organizations perform in six key areas: Leadership Excellence, Manager Effectiveness, Enabling Productivity (how well organizations equip employees to do their jobs), Growth & Development, Valuing & Appreciating Employees and Overall Employee Experience. This year, average employee engagement was 78% at Best Employers, roughly on par with last year’s 79%. The average for other participants was 58%. The study also suggests that the long-held assumption that part-time Millennials are less engaged than their full-time counterparts is simply not true. Read the full report at http://aon.mediaroom.com/The-Kids-Are-All-Right-Millennials-More-Engaged-at-Work-says-Aon-Hewitt-s-15th-Annual-50-Best-Employers-in-Canada-Study... [ read more ]

IRF Invitational to be held in Los Cabos

Published: Jan 27, 2014

The Incentive Research Foundation announced that its 21st annual Incentive Invitational will be held May 28-June 1, 2014 at Secrets Puerto Los Cabos Golf & Spa Resort in San Jose del Cabo. The Incentive Invitational is the IRF’s most important annual fundraising activity for research surrounding motivation and incentives. This year’s Education Day, dubbed Innovating Incentives: Cutting-Edge Technology and Bold Ideas, will feature a number of fast-paced, engaging and interactive sessions with speakers ranging from top academics to key consultants. These sessions will also offer attendees a first look at three new IRF studies. ... [ read more ]

EEA Launches First Event With Firelight, Engagement Agency

Published: Dec 3, 2013

Over two-dozen business people from the Madison, Wi., area attended a recent seminar on Enterprise Engagement, headlined by Curt Coffman, Enterprise Engagement Alliance (EEA) board member and Principal of The Coffman Organization, and Bruce Bolger of the EEA. Fore more insights, click here ... [ read more ]

Landmark Study on the ‘Omni-Channel’ Shopper

Published: Nov 13, 2013

The Brand Activation Association (BAA) and Booz & Company have unveiled the results of a comprehensive research study that goes well beyond shopper marketing to explore how today’s consumers have dramatically changed the way they interact with brands. Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars. Some of the key findings of the study include responses to the question about how marketers plan to change their MarCom mix over the next two years: • 100% of consumer brand manufacturers plan to increase their mobile marketing spend with 44% predicting increases of over 10% • 96% will increase social media spend with 67% increasing it over 5% • 96% will increase their shopper marketing budgets with 45% going over 5% • 68% rate investing in branded content and shopper experiences to engage shoppers before they go to the store as high priorities over the past two years • 64% rate investing in the same areas as above to drive repeat usage and loyalty after consumers buy as high priority over the last two years The whitepaper, Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, is available at www.booz.com. ... [ read more ]

Employers Trying to Boost Success of Health/Productivity Programs

Published: Nov 13, 2013

As companies strive to keep workers healthier and stem the tide of higher health care costs, they will continue to embrace health and productivity programs as a solution. According to the 2013/2014 Staying@Work Survey, conducted by Towers Watson and the National Business Group on Health, employers will have to address lifestyle risk issues, improve employee engagement and articulate a strategy to establish a workplace health culture, an essential factor for success. Respondents reported the same three lifestyle risks as the biggest workforce issues: stress, obesity and lack of physical activity. These risk factors result in increased employee illness, higher medical costs and lost productivity due to unplanned absence and decreased efficiency at work. To combat these issues, companies have to overcome poor employee engagement. Nearly eight in 10 (77%) employers view a lack of employee engagement as the biggest obstacle to changing behavior. Despite offering a variety of health and productivity programs, employers report that actual program participation is low. For more information, visit www.businessgrouphealth.org.... [ read more ]

Tap Into Worker Passion to Address Competitive Pressures

Published: Nov 13, 2013

To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11% of U.S. workers recently surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled Unlocking Passion of the Explorer. The effect of mounting competitive pressure is visible in the downward trend in Return on Assets (ROA). According to Deloitte, ROA for U.S. organizations has been declining for the past 47 years, despite gains in labor productivity, and it shows no signs of stabilizing. The data suggests that the typical corporate response of reducing costs and squeezing more productivity out of the remaining workers by making them work harder is not a long term solution to competitive pressures. Recruiting wars have typically focused on finding particular skills, but Deloitte uncovered that the typical modern work skill becomes outdated within five years. For more information on the full Unlocking Passion of the Explorer report, visit: www.dupress.com/articles/unlocking-the-passion-of-the-explorer/.... [ read more ]

Few Confident That Performance Management Programs Work

Published: Nov 13, 2013

Despite an understanding that talent is a source of competitive advantage, establishing effective performance management programs remains a challenge for most organizations. According to Mercer’s 2013 Global Performance Management Survey, just 3% of organizations worldwide report their overall performance management system provides exceptional value. In addition to some commonalities in performance management programs, such as setting employee goals, conducting formal year-end review discussions, and using performance ratings, Mercer’s statistical analysis identified key drivers of successful performance management. The key drivers include manager skills, executive commitment, calibration, and technology. Topping the list is the skills of managers, specifically how well they set employee goals, provide feedback, evaluate performance, and link performance to critical talent management decisions such as compensation, development, and careers. According to Mercer’s survey, roughly one in three organizations around the world say improving managers’ ability to have candid dialogue with employees has the greatest impact on overall company performance. Mercer’s analysis revealed that the two components of manager skills that matter the most are linking performance to career development and setting SMART goals (specific, measurable, ambitious but achievable, relevant, and time-bound). To find out more about the survey results, visit www.imercer.com/performance.... [ read more ]