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ITA Group Achieves CESP Status

Published: Oct 25, 2018

West Des Moines, IA-based ITA Group recently received its Certified Engagement Solutions Provider (CESP) designation from the Enterprise Engagement Alliance. ... [ read more ]

Marketing Expert's Epiphany: Brand Success Depends on Culture

Published: Oct 25, 2018

Brand leadership expert, keynote speaker and consultant Denise Lee Yohn, recently featured in an ESM article, explains how decades of marketing and brand-building experience led her to conclude that the entire organization is responsible for brand authenticity. Yohn is author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.... [ read more ]

Safety & Health Center Focuses on Human Capital, Workplace & Safety Reporting

Published: Oct 23, 2018

The Center for Safety and Health Sustainability conducts workshops with policymakers, investors and senior executives to promote a 'transparent, consistent, comparable reporting indicators of occupational health and safety performance,' says Kathy Seabrook, the organization's chair. CSHS is part of a growing chorus of voices calling on CEOs to adopt a strategic approach to human capital management. ... [ read more ]

EEA to Publish the First Guide to Leading Brands in the Gift, Promotional Products and Rewards Market

Published: Oct 10, 2018

Barb Hendrickson, incentive industry veteran, is selected by the Enterprise Engagement Alliance to create the industry's first "Brand Manual: A Guide to the Leading Brands Active in Gifts, Rewards & Recognition," designed to help companies select the most appropriate brands to better tell their stories through gifts, rewards, recognition, loyalty and affinity marketing programs.... [ read more ]

EEA, Selling Power, and the Sales 3.0 Conference Join Forces to Promote Enterprise Sales Engagement

Published: Oct 8, 2018

The Enterprise Engagement Alliance will create a new education track on Enterprise Sales Engagement for Selling Power, the world’s leading sales management media platform, and the Engagement World Expo will move to Selling Power’s 3.0 Conference and Expo along with a new Brand Experience Pavilion, April 1-2 in San Francisco, followed by the EEA’s Enterprise Engagement in Action Conference: ISO Annex SL and ISO 10018 Quality People Management systems on April 3. ... [ read more ]

News Analysis: What Is the ROI of the $11 Billion Market for Motivational Speaking and Executive Coaching?

Published: Oct 1, 2018

Despite huge expenditures for motivational speakers, employee engagement and executive coaching on leadership, U.S. levels of customer and employee engagement remain stuck at historic low levels. This begs the question: What type of ROI do organizations achieve in their executive coaching and motivational speeches if nothing fundamentally changes in the way they conduct business? ... [ read more ]

Xvoyant's Mission: Transform the Way Companies Use Salesforce

Published: Sep 24, 2018

Founded in 2016 in Salt Lake City, Xvoyant has developed a unique technology that aims to transform the cloud-based Salesforce CRM platform from a 'system of record into an Enterprise Sales Engagement platform to drive action and engagement,' explains CEO Rob Jeppsen. ... [ read more ]

HBR Feature: It’s Brand Engagement, Not Just Employee Engagement, That Counts

Published: Sep 17, 2018

In a recent Harvard Business Review article, 'Engaging Employees Starts With Remembering What You're Your Company Stands For,' brand consultant and author Denise Lee Yohn argues that engagement has little value unless it connects employees to the brand. Her article adds to the growing number of experts arguing for a need to connect employee and customer engagement and contains an excellent case study for what she calls Brand Engagement - what the EEA calls Enterprise Engagement. ... [ read more ]

Is 2021 the Next Y2K for the World’s CEOs?

Published: Sep 9, 2018

Sixty ISO standards now include new Annex SL people management requirements that 80% or more organizations would not meet if thoroughly audited now. Companies were given time to adapt to these major new requirements, but that time is running out, say the authors. ... [ read more ]

Social & Human Capital Coalition Gains Momentum

Published: Sep 5, 2018

The first organization of companies committed to human capital disclosures gains the support of four international organizations focused on human capital management and announces a new technical committee to develop reporting protocols.... [ read more ]

Social & Human Capital Coalition Announces Webinar, Board

Published: Sep 4, 2018

A reminder to register here for the next Social & Human Capital Coalition (SHCC) webinar on September 4th to get an overview of progress to date, feedback from the public consultation on the draft Protocol and to share your own views on the field... [ read more ]



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