Shaw Industries stimulated excitement about its floor covering products among 30,000 independent retail sales representatives located in 10,000 showrooms through its "Win Shaw's Money $1,000,000 Sweepstakes."
Upon registration, retail sales representatives received a launch kit containing a full-color brochure, official rules, and assorted forms and information. A full-page ad detailing key information appeared in Floor Covering Weekly, a trade magazine.
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