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EEA Demo Shows How People Value Impact Calculator Measures the Impact of HR, Marketing, and Other Engagement Efforts

Published: Jan 9, 2024

The Enterprise Engagement Alliance has teamed up with TM Evolution, a compensation and work life people analytics company, to create a practical way for almost any size organization to analyze the impact of investments in all stakeholders consistent with the new European Union Corporate Sustainability Directive. Click here to view the demo or scroll down ... [ read more ]

Insight: How Corporate Communications Firms Unleashed the Anti-ESG Firestorm

Published: Nov 15, 2023

A look at the history of the anti-ESG (environmental, social, governance) firestorm suggests a lot of it was the legitimate response to corporate greenwashing encouraged by corporate communications firms that failed to anticipate the backlash and the inevitable rabbit hole that opened after CEOs started speaking out on politics, social, and religious issues. Here’s an overview of what happened and how the damage is getting repaired.... [ read more ]

PWC Survey: CSRD Readiness in Question at Many Companies

Published: Jun 19, 2024

A recent survey conducted by PWC of 500 senior executives and business professionals finds that only 63% are very or extremely confident that they will be ready to report under the European Union’s Corporate Sustainability Reporting Directive. That said, many believe that the law will lead to even greater focus on sustainability as a source of value creation and risk reduction. ... [ read more ]

Does Goldman Sachs Investment in CarltonOne Signal New Interest in Enterprise Engagement Technology?

Published: Jun 5, 2024

CarltonOne is one of only a few players in the enterprise technology space offering the ability to power engagement across all stakeholders on a single platform. Will the backing of Goldman Sachs shine a bigger spotlight on a nascent yet proven technology enabling organizations of any size to harmonize the interests of stakeholders on a common purpose, goals, and objectives? ... [ read more ]

The Economics of Enterprise Engagement

Published: May 3, 2024

As part of the Enterprise Engagement Alliance’s commitment to an open-source approach to information sharing on the implementation steps for stakeholder management, this begins an ongoing series featuring specific chapters in the EEA’s two books, Enterprise Engagement: The Roadmap 5th edition, by Bruce Bolger, Allan Schweyer, and Richard Kern, and Enterprise Engagement for CEOs, by Bruce Bolger. ... [ read more ]

The Compelling Benefits of Permission Marketing and Why They Remain Overlooked

Published: Apr 10, 2024

In the late 1990s, the concept of one-to-one and Permission Marketing were born with great promise. Yet, the current dominant approach to marketing today remains based on the traditional approach to business that focuses more on making promises than on keeping them. Worse yet, many companies, especially new ones, make lavish expenditures on vanity advertising, trade shows and events, with no clear return on investment. In the meantime, technology has made marketing more effective and measurable than ever, for less money, requiring no more than a change of mindset and a new tool kit of expertise based on helping rather than selling. ... [ read more ]

Purpose Summit 2024 Sets Agenda for April 29-May 1 Event

Published: Apr 3, 2024

Going on its fifth year, the Purpose Summit brings together leaders in all areas of management seeking to make their organizations a better place to work and do business with, and to make life better for the customers, employees, or other stakeholders they serve. Many companies bring multiple managers to help foster alignment, according to the organizers. ... [ read more ]

EEA and PurposePoint Form Purpose Leadership and Stakeholder Management Academy

Published: Mar 26, 2024

As part of its new collaboration on Purpose Leadership with PurposePoint, a community of leadership solution providers and coaches, the Enterprise Engagement Alliance has launched the Purpose Leadership and Stakeholder Management Academy to help support a new generation of leaders focused on value creation through people. ... [ read more ]

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