A new EEA eBook and printed booklet to be released in June 2019 are specifically designed to help senior management educate their CEOs on the increasing need for a strategic and systematic approach to engaging people across the enterprise. ... [ read more ]
When Sen. Elizabeth Warren introduced the Accountable Capitalism Act calling upon CEOs at companies with sales of over $1 billion to "take into account the interests of customers, employees and communities," ESM predicted this could mark the start of new public discussion about the importance of investing in people and what ESM calls Enterprise Engagement, but we didn’t think it would happen this fast. ... [ read more ]
In a recent article, "News Analysis: Enterprise Engagement Creates Big Opportunity for HR Management," ESM suggests that the emergence of Enterprise Engagement creates a unique opportunity for Human Resources to play a leadership role in overall implementation. Not so fast, suggest experts in marketing. They see the Chief Marketing Officer as the person in charge of brand engagement across the enterprise. ... [ read more ]
The issue of investing in people is heating up. In a recent ESM article, "Sen. Elizabeth Warren Proposes Bill That Would Mandate Enterprise Engagement Practices at Large Companies," we predicted that pressure would continue to grow for legislative action on investments in Human Capital. Now Senators Chuck Schumer of New York and Bernie Sanders of Vermont are proposing a bill that would put limits on stock buybacks on public companies that fail to invest in people. ... [ read more ]
The Sales 3.0 Conference has joined forces with the Enterprise Engagement Alliance to provide a comprehensive education program that connects the dots between sales, marketing and the entire organization to achieve higher performance and a better stakeholder experience. ... [ read more ]
Creative Visions Inc., a 30-year-old Raleigh, NC company, has entered into an agreement with The Engagement Agency LLC to bring broader engagement solutions to its clients. ... [ read more ]
While some Securities & Exchange Commission observers doubted the SEC would act on a formal petition to require public companies to disclose Human Capital investments during this administration, SEC Chair Jay Clayton recently made it clear to its Investor Advisory Committee that such disclosures are still under consideration. In the call, he acknowledged that human capital can now be considered an investment rather than a cost. ... [ read more ]
The introduction of 10 Human Resources standards, and now the new ISO 34014 Human Capital Disclosure Guidelines, are creating a significant opportunity for CEOs and their organizations to take advantage of a formal process for managing engagement across the enterprise to enhance financial performance, the stakeholder experience and address growing pressures on public companies from investors and on ISO-certified companies from new Annex SL People Management standards. ... [ read more ]
According to LinkedIn's annual report on the nation's fastest growing jobs, the position of Engagement Manager ranked No. 7. ... [ read more ]
ISO 30414 guidelines for human capital (HC) reporting for internal and external stakeholders include most of the key elements involved with Enterprise Engagement and ISO 10018 Quality People Management standards.... [ read more ]
The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. ... [ read more ]
As outlined in the ESM article, News Analysis: Part I - Enterprise Engagement Creates Big Opportunity for HR Management, CEOs face increasing pressure to have a formal strategy to engage all stakeholders in a strategic and systematic way, not only from investors and ISO standards, but potentially from regulators. HR can help by educating the C-suite on these trends and driving the strategic and tactical solutions to help organizations profit from them. ... [ read more ]
CEOs are facing unprecedented pressure to develop strategic and tactical plans for the management of all their stakeholders - customers, employees, distribution partners and communities - and will need someone to lead the charge. ... [ read more ]
Whether or not Elizabeth Warren’s Accountable Capitalism Act ever sees the light of day, she has raised an issue that is troubling many Americans, as highlighted in a recent David Leonard column in the New York Times. ... [ read more ]
This article is an excerpt of a new chapter in Enterprise Engagement: The Roadmap, Fifth Edition, due out in January 2019. This chapter focuses on how Enterprise Engagement and ISO 10018 and Annex SL principles can be applied to addressing why safety remains a serious challenge on many worksites. ... [ read more ]
C.A. Short Company and Peerless Performance have announced a strategic alliance set to begin in 2019. The release concerning the announcement notes that the partnership will allow each organization to strengthen and expand its current abilities ... [ read more ]
A bill introduced by Senator Elizabeth Warren mandating top corporations to implement what ESM readers know as Enterprise Engagement throws a new unforeseen obstacle into the emergence of this field by potentially subjecting it to the polarizing influence of politics. ... [ read more ]
The proposal, backed by a prestigious group of investors and scholars, requires very large companies "to consider the interests of all corporate stakeholders, including employees, customers, and communities."... [ read more ]
It's a long list: 20 years of books touting the "new" marketing, leadership and employee engagement, in addition to extensive research identifying the logical link between stakeholder engagement and organizational success, and billions spent on motivational speakers, leadership gurus and coaching, engagement surveys, technology, communication, training, rewards and recognition. Despite all this, consumers continue to ... [ read more ]
Despite her success and stature, Sheryl Sandberg’s alleged role in the Facebook privacy scandal exposed in a recent New York Times report demonstrates why her advice for handling bossy girls is precisely the wrong path to the ascendance of women, or anyone, in the workplace. ... [ read more ]
Transcend joins growing number of solution-providers seeking to expand engagement solutions. ... [ read more ]
After nearly 11 years promoting the importance of linking customer and employee engagement, the Enterprise Engagement Alliance is finding more examples of organizations, from Adobe to sports apparel manufacturer Shefit, recognizing the importance of employees in delivering the customer experience. ... [ read more ]
The latest study suggests engagement is up because low unemployment gives employees more choices and because companies are doing a better job of recognizing people and addressing work-life issues. ... [ read more ]
For the third year in a row, MaritzCX received the highest rank for a Customer Experience (CX) technology and research firm from the American Marketing Association (AMA) in its annual Top 50 Report of U.S. Market Research and Analytics Companies.... [ read more ]
AnchorWest Des Moines, IA-based ITA Group was recently named one of the 2018 Best Workplaces for Women and one of the 2018 Best Small & Medium Workplaces by Fortune magazine and Great Place to Work... [ read more ]
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