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The Essence of Permission Marketing: Efficiency, Measurability, Results

Published: Sep 23, 2024

Despite the ability to target advertising messages, marketing remains remarkably unchanged. Organizations continue to focus their efforts on selling, not helping, and do almost nothing to build relationships with the people most likely to buy. Organizations seeking to focus on value creation can benefit by identifying and building relationships with the people most likely to buy. ... [ read more ]

Meaningful Meetings With Maria Romano: The ROI of Love and Respect

Published: Sep 23, 2024

A long-time entrepreneur and minister who has officiated at many weddings shares what leaders can learn from love, empathy and effectively designed ceremonies to maximize the impact of recognition in the marketplace. For proof of the benefits, look at the success of practicing total quality management in manufacturing. ... [ read more ]

EEA YouTube Show: Impact Investing Is Not a Tradeoff

Published: Sep 16, 2024

This 30-minute show with experts in impact investing will go beyond the hype to discuss whether impact investors should expect decreased returns in favor of supporting organizations that believe shareholders are best served by addressing the interests of all stakeholders. ... [ read more ]

Large ETFs Have One Year to Comply With SEC Anti-Greenwashing Rule

Published: Sep 5, 2024

The European Union and Canada are not the only major economies going after greenwashing. New Securities and Exchange Commission rules will make it much more difficult for ETS to market themselves as sustainable or ESG (environmental, social, governance) investments.... [ read more ]

Meaningful Meetings: Jesse Ferrell on Communications, the Platinum Rule, Self-Assessment, and More

Published: Sep 5, 2024

This Enterprise Engagement Alliance series on meaningful meetings kicks off with Jesse Ferrell, Founder of JessTalk, a public speaking and advisory firm focused on helping organizations reach higher levels of performance through better communication across the enterprise. This series focuses on speakers and innovative formats to accomplish connections impossible to achieve on video events. ... [ read more ]

EEA Live YouTube Show Sept. 3--Impact Investing--Alpha or Trade-Off?

Published: Aug 28, 2024

This 30-minute show with experts in impact investing will go beyond the hype to discuss whether impact investors should expect decreased returns in favor of supporting organizations that believe shareholders are best served by addressing the interests of all stakeholders. ... [ read more ]

How to Spotlight "Dark Matter" in Accounting

Published: Aug 28, 2024

A professor of law and Co-Chair of the Securities and Exchange Commission Working Group on Human Capital Accounting Disclosure offers a practical way to better account for the significant amount of organizational value unaccounted for under traditional accounting practices. ... [ read more ]

EEA Launches Meaningful Meetings You Tube Show Series

Published: Aug 21, 2024

Consistent with its effort to promote more purpose-driven interactive meeting and incentive travel design, the Enterprise Engagement Alliances RRN media platform is launching a new series of feature articles and YouTube shows on reimagining meetings and incentive travel by making them more purposeful, interactive, meaningful, sustainable, and measurable. ... [ read more ]

New Report Highlights Early EU CSRD Reporting Formats

Published: Jul 15, 2024

A coalition of European Union not-for-profits dedicated to promoting sustainable business has published a useful guide for early adopters of the new European Union Corporate Sustainability Reporting Directive that provides a useful overview for any organization embarking on meaningful disclosures. ... [ read more ]



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