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Channel Engagement: Trust, Holistic Design, Impact Measurement Essential

Published: Jul 16, 2025

This recent Enterprise Engagement Alliance YouTube show on the latest trends in channel engagement suggests that many organizations continue to overlook the best ways to optimize sales through distribution partners. Here is the state of the market from the perspective of three veterans in channel advisory services, market research, and marketing strategies and tactics.... [ read more ]

Is Enterprise Engagement an Opportunity for Agencies Seeking a Pivot?

Published: Jul 16, 2025

Marketing and advertising agencies know they face a mortal threat from AI, which can automate vast portions of demographic analysis, messaging, visuals, and even digital ad placements. Will they discover the almost untapped market for helping organizations enhance performance by harmonizing the interests of all their customers, sales and non-sales employees, distribution and supply chain partners and communities?... [ read more ]

Guest Opinion: Disclosures Are Important, Best Practices Even More So

Published: Jul 9, 2025

This guest contributor, Dr. Heiko Mauterer, is Board Member and Senior Partner for 4C GROUP, a Munich-based Management Consultancy serving EU organizations. He is on the working group that created and manages the ISO 30414 human capital standards and serves as an independent advisor to the new International Center for Enterprise Engagement advisory firm in Brainerd, MN. ... [ read more ]

How Stakeholder Capitalism Opponents Got the Definition Wrong

Published: Jun 30, 2025

An academic review of over 90 academic studies over 20 years finds no support for the definition of stakeholder capitalism used by right-wing proponents. It provides strong evidence that the definitions used to oppose stakeholder capitalism were based on fabricated definitions after the Business Roundtable 2019 pronouncement supporting stakeholder capitalism principles. ... [ read more ]

TM Evolution Acquires Stake in ICEE for Independent Impact Measurement and Sustainability Reporting Validation

Published: Jun 9, 2025

To help organizations measure the value created by their incentive, reward, recognition, motivational event and other human capital efforts and to publish audited corporate sustainability reports, an 11-year-old talent management, human capital analytics and technology company will combine its expertise in compensation, human capital technology, and value creation with the first center dedicated to promoting the use of ISO human capital standards in organizational management. ... [ read more ]

W. Edwards Deming: Stakeholder Capitalism Pioneer

Published: Jun 9, 2025

As frequently reported in ESM, the concepts of stakeholder management go back decades not to social activitists but to management consultants. People like W. Edwards Deming sought a more sustainable path to value creation than the purely shareholder-focused approach that sanctions enhancing profits by extracting value from stakeholders and the environment by producing poor quality products in a wasteful manner. ... [ read more ]

Shareholders Soundly Reject Anti-DEI and Stakeholder Measures

Published: May 29, 2025

There remains no evidence that shareholders are backing proxy efforts to curtail DEI (diversity, equity, and inclusion) or stakeholder management efforts, despite the willingness of leading companies to back away from public efforts when seeking to do business with the US government. Shareholders are also showing less interest in pro-DEI proxy efforts, according to reports.... [ read more ]



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