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Knowledge - How To

Brand Engagement 360 Guide to Implementation

Published: Nov 12, 2022

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world. ... [ read more ]

EEA E-Books Outlines ISO 10018 Compliant Enterprise Engagement Strategies and Tactics

Published: Mar 20, 2019

There's no reason to wait for engagement standards from ISO, the International Organization for Standardization, to profit from engagement. While ISO recently approved the creation of formal standards for engagement, the organization has already created Quality Management Principles and standards for engaging employees in quality management practices... [ read more ]

How to - Part VI : Applications for Enterprise Engagement

Published: Apr 18, 2016

The principles of Enterprise Engagement apply to the way an organization defines its brands and then the way it uses engagement tactics to foster the proactive involvement of customers, distribution partners, employees, vendors and communities. ... [ read more ]

How to - Part III: What Engagement Business Execs Need to Know About Analytics

Published: Mar 13, 2016

How often are you faced with having to make a business decision without the information you need? We know that information today is abundant and cheap, but thatís almost beside the point. The challenge is developing a way to analyze and interpret data to make informed decisions that enhance business performance, whether in ... [ read more ]

How To - Part II: Why Enterprise Engagement is Essential to Business Success

Published: Mar 2, 2016

In the old days, when no one could measure the economic benefits of engagement, it was a "nice to have." Now itís essential. It's a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that "wow" not only their ... [ read more ]

Employee Engagement: Short Cuts Wonít Get You Where You Want to Go

Published: Sep 9, 2015

The business case is very clear. Employee engagement programs contribute to improved business outcomes. It makes sense that engaged employees will make a difference in a competitive marketplace by increasing productivity, inspiring innovation, and delivering best results to clients and consumers.... [ read more ]

Are Your Engagement Initiatives Bearing Fruit?

Published: Jul 29, 2015

Every organization should implement some sort of assessment program to make sure their efforts are tracking and paying off. By Andrew Mazer. We all know that Enterprise Engagement isnít a short-term project, itís a continuous process of ... [ read more ]

Enterprise Engagement: Foundation & Framework

Published: Jul 27, 2015

For decades, it was easy to ignore the issue of engagement because engagement was hard to define and almost impossible to measure. But for a growing number of organizations, the question now isnít if engagement matters, but how to make it happen.... [ read more ]

FUN! The Missing Driver of Employee Engagement and Recruiting

Published: Jun 15, 2015

One of the central messages thatís consistently missing from most companiesí efforts to build world-class engagement and attract fantastic new talent is a simple three-letter word: Fun. This woeful absence and missed opportunity is beginning to get noticed... [ read more ]

Strategic Communications - How to Use Intelligent Content to Enhance Lead Generation and Sales Closing Ratios

Published: Sep 13, 2021

Social media, blogs, and e-newsletter technology enable almost any organization to become its own media company to generate leads, enhance thought leadership, build relationships and enhance sales ratios. Very few in business implement strategic integrated communications programs, often because they lack the people with the journalistic and other content creation skills needed for effective content marketing or they fail to integrate the communications programs into their sales and support process. ... [ read more ]

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