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Brand Engagement 360 Guide to Implementation

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world. ... [ read more ]

Model For an Ideal Human Capital Report

This "model" human capital report condenses the longer profile of the "ideal" practitioner of Stakeholder Capitalism - a fabricated organization known as IMC, an integrated communications company. See ESM: -"The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism." This model was created to help organizations of all sizes visualize the format and contents of a human capital report based on ISO 30414 Human Capital reporting standards for employees and ISO 10018 People Engagement standards for customers, channel and supply chain partners, and communities. ... [ read more ]

Appreciation at Work - Culture Toolkit for Solution Providers

One of the world's most recognized experts in culture offers a turnkey support service for human resources, marketing firms or professionals seeking to offer formal culture support services for their clients. Appreciation at Work is a Preferred Vendor in the Enterprise Engagement Alliance's Engagement Agency support service. ... [ read more ]

EngageSoft Goal: Provide Powerful Assessment at an Affordable Cost

A new engagement assessment platform says it provides a real-time, action-oriented approach to measuring engagement in a way that helps organizations address critical challenge areas. While the company currently focuses on clients in the Mideast, the platform is built in English and can be used anywhere, according to the founders.... [ read more ]

Try This Free Calculator to Track Your Company's HCROI

A fundamental premise of Stakeholder Capitalism and Human Capital Management and measurement is that organizations with higher levels of people engagement do better. HCMoneyBall, which created the SaaS platform known as HCMetrix for human capital analytics and benchmarking, provides a free calculator enabling any organization to track its Human Capital ROI (HCROI) and the potential impact on financial performance.... [ read more ]

Headversity: New App Helps Employees Address Mental Health Risks

Facing the combined stress of the Covid-19 crisis and severe economic downturn, employees are at greater risk for mental health issues. Designed by psychologists, this SaaS (Software as a Service)-based application is designed to help employees not only address potential issues but to lessen the chances of their becoming a crisis.... [ read more ]

Olumo Goes Beyond Surveys to Foster 2-Way Conversations

This company’s unique approach is designed to create engagement with employees through anonymous two-way conversations, not just surveys, according to its creator, Robert Brown. This approach, he says, “allows us to ask qualifying questions and engage in deep conversations that take us from a 50,000-foot survey response to an understanding of the root cause of the issues people are experiencing.” He says the platform recently helped one organization significantly increase its Employee Net Promoter Score (ENPS) despite the pandemic and resulting layoffs because of enhanced communication and understanding.... [ read more ]

New Employee Survey Tracks Team Climate

This new low-cost survey platform from the UK and available worldwide enables organizations to pinpoint the key areas of engagement and capability they need to address to improve performance.... [ read more ]

WorkHuman Launches Free Employee Assessment Tool

This ongoing pulse survey platform includes the ability to determine how many people need to be surveyed each time based on past results; provides specific recommendations based on the problem identified and the company’s extensive experience in the field, and enables companies to benchmark their results with aggregate data from other companies.... [ read more ]

Performax360 Software Goal: Connect Assessment to Action

One of the big complaints about survey and assessment tools is the frequent failure to act upon the results. Performax360, a Palo Alto, CA-based software firm, aims to address this by connecting the assessment process to real-time feedback, innovation and implementation tools. ... [ read more ]

New Brand and Diagnostic Technology

Atlanta-based Peerless Performance recently announced the release of its new Peerless Study engagement diagnostics online platform to help organizations precisely identify the "disappointment gaps" standing in the way of achieving specific sales, marketing, or human resources goals. ... [ read more ]

Survey Platform Designed for Speed and Low Cost

The EmployeeLife survey creation and management tool is designed to provide human resource consultants and departments a low-cost way to conduct employee engagement surveys. Developed by the Optimum Consulting Group in Brisbane, Australia, EmployeeLife reportedly enables companies to... [ read more ]

The World of Engagement Research

A critical element of Enterprise Engagement involves studying the diverse audiences and specific engagement levers that need to be addressed in order to understand the facts behind certain key assumptions. Research plays a major role in that effort. ... [ read more ]

Are Your Engagement Initiatives Bearing Fruit?

Every organization should implement some sort of assessment program to make sure their efforts are tracking and paying off. By Andrew Mazer. We all know that Enterprise Engagement isn’t a short-term project, it’s a continuous process of ... [ read more ]

Best Practices in Assessing Employee Engagement

Once an organization believes that a more engaged workforce is better for customer loyalty, revenues and profits, the next logical step is in measuring current engagement to set a benchmark, and then regularly (at least annually) re-measuring engagement to chart progress. The challenge lies in getting the measurement right. Organizations must bear in mind that the tools they choose to assess engagement in year one will be the foundation upon which future data is set. If the data collected is not right or is missing important elements, it will have to be revised or even discarded. Doing so is potentially time consuming and expensive. The EEA and Avatar HR Solutions examine the key drivers of engagement and the benefits of surveys, tools, data collection and analysis. For the full report, click here... [ read more ]

B-CAT Launches Half-Day Team Cohesion Service

A leader in brand-culture alignment has introduced a half-day service to recharge and/or reset the culture within an organization or team. It provides an alternative to traditional outdoor- or recreational-team building in that it focuses the interaction on clear organizational goals. ... [ read more ]

EEA Offers First Executive Training Program on Stakeholder Management

Business leaders worldwide are talking about Stakeholder Capitalism. The EEA Stakeholder Management Implementation Curriculum and Certification program focuses on the systems and tactics with contributions from world-wide pioneers in the implementation of Stakeholder Management and Enterprise Engagement --the theory, framework, and practical implementation of Stakeholder Capitalism principles.... [ read more ]

Take This Quick Survey for a Snapshot of DEI in the Workplace

A new stakeholder survey created by the Center for Human Capital Innovation known as DEI360 is built to help organizations establish a baseline for the effectiveness of Diversity, Equity, and Inclusion processes. The Enterprise Engagement Alliance is using it as part of an anonymous three-week survey to measure the perceived level of DEI in business, ending Feb. 28, 2022. ... [ read more ]

The Stakeholder Capitalist's Toolkit

As can be seen in the ESM feature, The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism Seen Through Its Human Capital Report, implementation requires strategic and systematic management to align the many tactics already used in organizations toward supporting common goals, values, and metrics. ... [ read more ]

Q&A with EEA Head Bolger on The Engagement Agency

Offering so many services to support the growing field of Human Capital Management and the discipline of Enterprise Engagement, the Enterprise Engagement Alliance at TheEEA.org can seem confusing to some. Here's a Q&A with Bruce Bolger, Founder of the Enterprise Engagement Alliance, to explain the Engagement Agency and how it fits into the overall goal of the Enterprise Engagement Alliance: to promote a strategic and systematic approach to people management across the enterprise to fulfill the "S" of Environmental, Social, Governance management principles, increasingly known as Stakeholder Capitalism. ... [ read more ]

JUST Capital Exec: Next 5 Years Critical to Stakeholder Capitalism Movement

Founded in 2014, JUST Capital was a pioneer in focusing on the benefits of stakeholder-driven capitalism at the highest levels of business and government. Beyond providing tools, information and licensing data to investors and others interested in evaluating organizations based on their levels of stakeholder engagement, its goal is to have a seat at the table at the highest levels of government, business, and the media to break through the barriers to what its founders believe is a better form of Capitalism. ... [ read more ]

Kevin Sheridan Joins Senior Advisory Team of the Engagement Agency

An internationally recognized keynote speaker, a New York Times best-selling author, and a sought-after voice on the topic of employee engagement, Kevin Sheridan will provide advisory services to the Engagement Agency at EngagementAgency.net--an advisory and managed outsourcing service specifically focusing on the implementation of human capital management, reporting, and ROI of engagement to support Stakeholder Capitalism implementation.... [ read more ]

Just Capital Releases Rankings of Top 100 Stakeholder Capitalists

Microsoft, Nvidia, Apple, Intel, and Alphabet receive the top five honors in Just Capital’s annual rankings of Stakeholder Capitalist companies. The companies are ranked based on the priorities of Americans surveyed on an ongoing basis by the Harris poll, focus groups, and online surveys, according to JUST Capital. Forbes recently held a webinar with top executives and board members from multiple companies to discuss Stakeholder Capitalism. ... [ read more ]

Is Your CEO Driving With Only One Eye on the Road?

AnchorAccording to Dr. Solange Charas, founder of HC MoneyBall and creator of HCMetrix - the company's human capital analytics and benchmarking platform - CEOs and their management lack critical information if they are not monitoring selected key metrics that strongly correlate to corporate financial performance.... [ read more ]

AlphaCalc® Performance Dashboard Transforms Human Capital Management

A new SaaS-based platform is the first to help organizations benchmark profitability, liquidity, and key human capital metrics through a low-cost, easy-to-use platform designed to help improve business performance, value creation and decision-making related to financial operations and people management.... [ read more ]

News Analysis: Will CFO's Take Charge of Human Capital Metrics?

CFO.com, one of the leading media platforms for chief financial officers, appears to be increasing its coverage of the emerging topic of human capital management and metrics. Ironically, CFOs are uniquely positioned to address the issues that have impeded the emergence of strategic human capital management and Stakeholder Capitalism principles, because they have influence not only with the CEO and board, and with human resources, but in all aspects of the organization from marketing to community engagement.... [ read more ]

The CEO's Enterprise Engagement Toolkit

A definitive guide to all the tools, tactics and types of engagement solution-providers, offering strategic and tactical solutions for all types of organizations, audiences and applications, as well as some insights on how to select the right solution-provider for your needs and how your organization will pay for the services and measure the impact. ... [ read more ]

New Experience Management Firm Offers 'Vitality Index'

According to Kimberly Lanier, co-founder, Xpedition is a new experience management [XM] intelligence exchange dedicated to empowering leaders at all levels to deliver a superior customer experience by breaking through silos to maximize employee, product, brand and digital experiences. ... [ read more ]

Enterprise Engagement: The Roadmap, 5th Edition Is Released - The Desk Reference for Engagement Leadership Across the Enterprise

The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. ... [ read more ]

Safety & Health Center Focuses on Human Capital, Workplace & Safety Reporting

The Center for Safety and Health Sustainability conducts workshops with policymakers, investors and senior executives to promote a 'transparent, consistent, comparable reporting indicators of occupational health and safety performance,' says Kathy Seabrook, the organization's chair. CSHS is part of a growing chorus of voices calling on CEOs to adopt a strategic approach to human capital management. ... [ read more ]

2019 Engagement World to Focus on 'Most Effective Practices for Everyone'

Engagement World 2019 will present the most effective enterprise engagement practices for organizational practitioners, solution- providers and educators, designed for organizations of all sizes and types based on open-source ISO standards, practical case studies and the certification programs of leading associations in multiple key areas of engagement. ... [ read more ]

New MaritzCX CEO: Great Data Available - Now What?

To Mike Sinoway, a research and analytics veteran, the next big challenge for business is not the collection of data but the ability to translate it into strategies and tactics to effectively engage customers and employees. Sinoway is the new CEO at MaritzCX, formerly Allegiance ... [ read more ]

Baudville Brands, C.A. Short and Divvy Engagement Become Engagement Agency Partners

Baudville Brands, a leading recognition firm in Grand Rapids, MI, C.A. Short Company, an innovator in employee engagement based on Shelby, NC, and Divvy Engagement Solutions, the new name for a 25-year-old, full-service incentive company based in Pleasant Valley, NY, have become partners in the growing Engagement Agency network of engagement solution providers. ... [ read more ]

Baruch College Professor Sees Big Promise for Analytics in Enterprise Engagement

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Enterprise Engagement: The Roadmap, 3rd Edition

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

The Culture Works: 'Engagement Solved'

An innovator in Employee Engagement solutions, The Culture Works is the provider of The Motivators Assessment – what the company believes to be the world's most extensive scientific assessment to help individuals identify their unique blend of core motivators. ... [ read more ]

Do Men and Women Experience Engagement Differently?

Is the work experience different depending on gender? Modern Survey’s recent research on employee engagement, Employee Engagement and Gender, examines perceptions of the workplace and how those perceptions differ for women and men. ... [ read more ]

Aon Hewitt Acquires Modern Survey

Aon Hewitt has announced the acquisition of Minnesota-based engagement analytics firm Modern Survey. Financial terms of the transaction have not yet been disclosed. This transaction strengthens Aon Hewitt's suite of workforce analytics solutions, including business and human capital analytics... [ read more ]

IRF Study Examines 'Engagement Wildfire'

The field of engagement is a "wildfire" that risks doing damage unless organizations focus on performance and not simply on engagement, according to Engaged in What?, a study funded by the Incentive Research Foundation and authored by Theresa M. Welbourne, Ph.D, President and CEO of eePulse, Inc., ... [ read more ]

Engagement World Set for April 25-28 2016 in Orlando, FL

A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to ... [ read more ]

Survey: Gamification Improves Work Experience for 91% of Employees

Gamification form Badgeville has released the results of an independent survey of over 500 business workers, ranging from entry-level employees to C-level executives, looking at the success of gamification across U.S. organizations. The results: 78% of workers are utilizing games-based motivation at work and nearly all (91%) say these systems improve... [ read more ]

Ogilvy-Hundredx Deal Signals Focus on Customer Engagement

One of the fundamental tools of customer engagement is content marketing, the use of specific types of information, games, incentives, events, etc. to build closer relationships with customers. Ogilvy & Mather's new partnership with analytics company Hundredx, producer of the Goodsnitch app recently featured in ESM and now rebranded Expresit... [ read more ]

Modern Survey Releases Spring 2015 Engagement Whitepaper

At a rate of over 30%, people managers across the U.S. report that they’re looking for opportunities elsewhere. What to do? Minneapolis-based Modern Survey recently released this and other pertinent data in a Spring 2015 engagement study whitepaper focusing on... [ read more ]

Survey: Communication Remains Old School

Most companies continue to use traditional tools to communicate with employees, according to a recent survey of more than 200 U.S. workers by theEmployeeapp, a mobile internal communications platform. They survey found that most companies aren’t using the communication tools most familiar to Millennial and Gen-X employees, which include smart phones and text messaging. ... [ read more ]

U.S. and China Lead the World in New Buckingham Employee Engagement Index

The U.S. and China lead the world in employee engagement, according to a new standardized international employee engagement index created by the Marcus Buckingham Company. Called the StandOut Global Engagement Index (GEI), the report compares employee engagement in 13 countries. Spain and Argentina ranked lowest in employee engagement. The company claims that this is the first survey of its kind. “These findings point to two key themes in the state of engagement today... [ read more ]

ECSI: Proof That Engagement Pays Big Dividends

Even top corporate executives who are aware of engagement practices aren’t always aware of the financial return they can deliver. The Engaged Company Stock Index shows that companies with high levels of employee, customer and community engagement financially outperform ... [ read more ]

Five Tips for Using Customer Data

Customers have learned that in order to have a more customized experience they need to provide the data to drive those high-value communications and experiences. However, the burden is on marketers to become better in delivering on that expectation ... [ read more ]

Again...Less Than 30% of Employees Are Actively Engaged

Avatar Solutions recently announced the results of its annual analysis of employee engagement levels in the U.S., finding that only 29.2% of employees surveyed were "Actively Engaged," 58.8% were "Partially Engaged" and 12% were "Actively Disengaged." ... [ read more ]

Survey: Employees Less Loyal Than They Were 5 Years Ago

Management’s view of a key aspect of engagement is not very favorable at this point. More than half of managers (52%) consider their employees less loyal than five years ago, according to a survey of more than 1,200 executives and managers by the American Management Association (AMA). Just over one-third (37%) perceive employees to be about as loyal as they were five years ago. The most telling statistic: Only 11% view employees as more loyal. This trend is even more pronounced among organizations with more than 1,000 employees. Just over 60% of respondents at large organizations consider employees to be less loyal than five years ago, compared to 44% of respondents at firms with fewer than 1,000 employees. Other highlights from the survey: • Declining employee loyalty is thought to harm organizations by causing low morale (84%), high turnover (80%), disengagement (80%), growing distrust (76%) and lack of team spirit (73%). • One-third (33%) of senior leaders believe employee loyalty has a direct link to profits. To read the full article, go to www.amanet.org/news/10606.aspx ... [ read more ]

Dunbar’s Number and the Jetson Fallacy

Some of you may be familiar with Dunbar’s Number. It was defined originally by Robin Dunbar, a British anthropologist who, based on extrapolations from primates to humans, suggested that humans tend to only comfortably manage relationships with about 150 people. ... [ read more ]

Unlocking Big Data for Smarter Conversations

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

Get Your Copy of Enterprise Engagement: The Textbook

Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, Enterprise Engagement: The Textbook’s methodology has been endorsed by Ernst & Young and other top companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management and community relations. The newly-released textbook is available from the EEA Store at www.enterpriseengagementbook.com for $36, or you can purchase it online through Amazon.com. The first edition is 268 pages. Enterprise Engagement: The Textbook also provides formal preparation for the Enterprise Engagement Certification program. Preparation and general learning is also available at Engagement University Online. The textbook is updated regularly based on input generated through the online university. ... [ read more ]

Engagement Technology: Avoiding Buyer’s Remorse

These days we have more data and insight to do our jobs well, but in many cases all this technology and robust software is implemented hastily to fill an immediate need and without considering all the necessary requirements... [ read more ]

Employee Engagement Surveys - Measurement Issues Webinar

Join the Enterprise Engagement Alliance and Hay Group on Tuesday, December 4th for a FREE expert discussion of best practices and methods in the selection, implementation and analysis of employee engagement surveys. This curriculum segment provides practitioners with a formal framework to determine the best approach to measuring employee engagement in a way that can identify granular solutions. Topics include:... [ read more ]

McBassi & Company, EEA Develop Engagement-Based Stock Index

Costco, FedEx, Time Warner, Google and others earn top grades in ‘Good Company Index’ The Enterprise Engagement Alliance Good Company Stock Index has been created to draw attention to the compelling connection between an organization’s relationships with customers, employees and communities and its subsequent performance in the stock market. The EEA Good Company Stock Index (GCSI) uses the Good Company Index™ developed by human resource analytics leader McBassi & Company to track organizations based on their business practices as sellers, employers and stewards of communities and the planet. Firms making the inaugural Good Company Index list include Agilent Technologies, Apple, American Express, Biogen Idec, Campbell Soup, Costco, FedEx, Ford Motor, Gap, Google, Intel, Johnson & Johnson, Procter & Gamble, Time Warner and Whole Foods. Low-scoring companies include Bank of New York Mellon Corp., Dollar General, GameStop; Oracle, Sears Holdings, Tyson Foods and United States Steel (see full lists below). ... [ read more ]

Best Practices in Assessing Employee Engagement

“Research Has Clearly and Consistently Proved the Direct Link Between Employee Engagement, Customer Satisfaction and Revenue Growth.” ~ Harvard Business Review, 2000 If there ever was a true debate around the linkage between employee engagement and organizational success, that debate has long since ceased.... [ read more ]

Take Your Engagement Pulse at Mostengagedemployee.com

Anyone can track their own individual engagement at any time and compare it with those of others using the Personal Engagement Meter at www.mostengagedemployee.com Just go to mostengagedemployee.com, click on the box on the upper right that says ‘The Personal Engagement Meter’ and follow the simple steps. It takes just a few minutes, it’s completely anonymous, and you’ll see how you stack up against more than 2,000 people who have already taken the survey. Organizations can also anonymously benchmark their engagement practices against those of other companies using the Enterprise Engagement Benchmark Indicator at: www.eewidget.com/eebenchmark/ Mostengagedemployee.com is a website and contest seeking to recognize America’s Most Engaged Employees. It is produced by the Enterprise Engagement Alliance at www.enterpriseengagement.org ... [ read more ]

7 Steps to Measure and Build Engagement: How to Keep Line Managers Interested and Involved

Employee surveys have the potential to help companies understand the relationship between human capital and the bottom line. Yet, if not managed carefully, surveys may fail to realize their potential as strategic organizational tools. Why? Because many organizations are successful in designing reasonable questionnaires, generating high participation rates and gathering a lot of good information. But where survey processes most commonly break down is in the “hand off” between a survey team, perhaps working with the assistance of an outside consultant, and line managers throughout the organization.... [ read more ]

Towers Watson Releases Talent|REWARD Software

Towers Watson recently announced the release of Talent|REWARD v7, the newest version of the company’s software solution that helps organizations deliver comprehensive talent management and reward programs. The new version of Talent|REWARD v7 provides a broad range of capabilities for organizations looking to improve business results through better management of HR processes and their employees. The software lets organizations optimize and automate talent and reward programs, focusing on three key themes: • Usability. Personalized dashboards, one-click access to critical capabilities, and support for Internet Explorer, Chrome, Safari and Firefox allow users to leverage the technology and processes they are most comfortable with more efficiently. • Leverage. The latest release now includes support for both Towers Watson job-leveling methodologies -Career Map and Global Grading -enabling clients to leverage their investment in the company’s proprietary approach to global job leveling. • Speed. All users will benefit from a three- to fivefold increase in application responsiveness. This will help all managers and employees, as well as HR, realize the true value of an integrated talent management and reward solution. Info at www.towerswatson.com/press/5552 ... [ read more ]

'Attachment' Levels Between Employers and Employees on the Rise

A recent survey by human capital consulting firm Randstad finds that a majority of U.S. employees are highly engaged and happy in their jobs. According to the latest Randstad Employee Attachment Index, 78% of respondents report feeling inspired to do their best at work; 76% are proud to work for their companies; and 66% enjoy going to work every day. Likewise, researchers found that employee volatility is down, with 60% reporting they would not give consideration to or accept a new job offer in the next six months. For more information, go to http://www.randstadusa.com/... [ read more ]

Mercer Survey Shows Declining Employee Loyalty

Employee loyalty is dropping around the world, according to new Mercer’s What’s Working survey. The research, conducted among nearly 30,000 employees in 17 geographic markets between the fourth quarter of 2010 and the second quarter of 2011, shows that the percentage of workers seriously considering leaving their organization has risen since the last time the survey was conducted in each market (prior to the economic downturn). In many markets, the increase is 10 percentage points or more. In the U.S., the increase was 9 points, from 23% in 2005 to 32% in 2010. According to Pete Foley, PhD, a Principal at Mercer and North American Employee Research Leader, “The overall employment deal is in a state of flux around the world, with employees rethinking what they want out of the employment relationship. Our research shows that, despite the ongoing economic uncertainty, more employees would consider leaving today for a better opportunity.” For a complete summary, go to http://inside-employees-mind.mercer.com/press-releases/1430455... [ read more ]

New Market Report Says Corporations Spend $720 Million a Year on Improving Engagement

The Oakland, CA-based HR research firm Bersin & Associates recently released a market focus report on employee engagement showing that organizations currently invest approximately $720 million annually in engagement improvement, including both outsourced and internally developed programs. The report, Employee Engagement: Market Review, Buyer’s Guide and Provider Profiles, describes a number of key trends, including: Providers do not agree on how to define employee engagement. In fact, definitions vary dramatically, with elements including commitment, goal alignment, enjoyment, performance, and the antithesis of “burnout” – to name just a few. Buyers need to define what employee engagement means for their organization and select providers that align with that definition. Market innovators are integrating engagement into all HR functions. HR leaders increasingly are focused on aligning engagement efforts with business strategy, and they are also integrating engagement with HR programs and organizational operations. From recruiting to building a leadership bench to alumni relations, innovative providers are helping their clients infuse engagement into every step of the employee lifecycle. Global specialists are rare. As organizations expand their geographic footprint, few providers are equipped with resources around the world to handle international clients who have more than 50,000 employees. “Big Data” and analytics are on the rise. While most of the engagement providers reviewed in this report offer some way to measure the relationship between engagement and organizational performance, only a few have moved into a new frontier – HR analytics. Since HR analytics enables organizations to optimize workforce performance and fuels continual improvement efforts, buyers should consider their requirements in this area carefully. A free WhatWorks Market Brief titled Employee Engagement: Behind the #1 Metric is available here. A PDF of the full report costs $995. For more details, click here.... [ read more ]

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PurposePoint: The Purpose Leadership Community

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BMC

Fire Light Group

Luxe Incentives

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Incentive Team