EEA Engagement Curriculum Added to Marcus Evans’ Offerings
Marcus Evans, Inc., one of the world’s premier providers and promoters of global summits strategic conferences, professional training and business-to-business congresses, will introduce a formal curriculum on the emerging field of Enterprise Engagement in partnership with the Enterprise Engagement Alliance, a consortium of companies and associations supporting research, education and outreach that makes the connection between engaging people in business and long-term financial performance. The education program, to be incorporated into select Marcus Evans events, provides training and certification for executives and managers seeking formal systems and measures for maximizing performance by engaging key organizational audiences, including customers, channel partners, salespeople, administrative and operations employees, vendors and communities. Under its agreement with the Enterprise Engagement Alliance, Marcus Evans will have exclusive rights to offer the curriculum at up to 2,000 events held by the company worldwide, which attract tens of thousands of attendees from the world’s top 1,000 companies. Marcus Evans will also hold professional training programs based on the EEA program for professionals interested in becoming certified to provide training in Enterprise Engagement or to help organizations achieve certifications based on their business practices. For more info, go to www.enterpriseengagement.org