Site International Foundation recently released its Site Index: Annual Survey results. This annual analysis and forecast for the motivational events industry provides a broader data set of trends and reveals priorities placed on significant topics, such as the strength of motivational tools (travel experiences, cash, merchandise, gift cards), ROI, buyer decisions, cruise products, green incentives and more. The study reinforces the concept that motivational travel incentives as extrinsic motivators continue to be more desirable than other forms of rewards directly linked to measurable business results. Some highlights: A majority of respondents (62%) expect an increase in motivational travel use in the next six to 12 months, with 84% predicting improvement in a one- to three-year timeframe. These findings continue to demonstrate a high expectation that the requirement for measurement will increase in both the short and long term. Complete survey results are available at www.siteglobal.com.
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